The document discusses the target audience for a media product rated 12A. Based on the content and questionnaire results from late teens, the target audience is primarily late teens. Similar to other 12A rated media products, it does not contain graphic violence or scenes unsuitable for younger children. Crime/murder mysteries were popular among questionnaire respondents, so the media product focuses on this genre aimed at appealing to late teens.

1. Who would be the audience for your
media product?

2. We gave the media product an age certification of 12A, therefore
our target audience would primarily be late teens. This is due to the
content of the product as it doesn't contain a lot of violence and
graphic scenes to be targeted above this age group.
When we created a questionnaire, we handed it out for people to
complete. The results mostly came back from late teens which
gave us the idea for marketing our media product to that age group
due to the interest they gave in films.

3. The similar product ‘Who framed Roger Rabbit’ has an age rating of PG,
therefore it is likely that people of the same age group would have
watched this film. Even though this film is more open to who can watch
it, it has similar features to our media product in that there is a murder
victim and there are false accusations. However, we did not provide the
same age rating because this film contains child-like humour as
cartoons are used as well as humans which makes it more appropriate
for the younger ages whereas our media product focuses on the
murder.

4. Similarly to other media products with the same age rating, they don’t
contain large amounts of graphic and uncomfortable scenes and our
media product wouldn't be suitable for young children because of the
brief intolerable scenes that happen during the flashback.
Furthermore, the results from the questionnaire showed that
crime/murder mystery films were what people wanted to see, therefore
we took this on board and created a media product based around that
genre that targeted the late teen age group due to them being the most
interested in them.

5. Due to our audience being teenagers it is very likely that they all have a social media
presence, therefore by promoting the media product through this, we are able to generate
a pre-audience. This means that they would be able to promote our media product as they
will be encouraging their friends and family to view it, which gives us the chance to have a
wider audience viewing. Even though, the media product contains what is expected in the
murder mystery genre, the audience may expect even more from an opening sequence.
This means that, if we were to release a similar styled genre product, we would consider
what the audience would like to see in the first 2-3 minutes of it. On the other hand it could
be that they would like to see something completely different, meaning they want to see
aspects of comedy in there as well as the main genre, even though through the
questionnaire the results said that majority of them like that genre. However, it was not
asked if they would like to see any other features in there which means that we could be
reducing the size of our audience by not including any other sub-genres in there.