Zune Media Player is being relaunch as Zune Smart phones under the Umbrella Brand of Microsoft.

1. ZUNE
SMART
MUSIC
PHONE

2. Overview
History
ZUNE
MEDIA
PLAYER
Re-Launch
NEW
SEGMENT
Corporate
Strategy

3. ZUNE FAILURE
Hardware
Perception
I-POD
First Mover
Advantage

4. RE-LAUNCH
ZUNE HD
+
KIN FAILURE
MICROSOF
T+
NOKIA
Investment
+
Returns
Portfolio
+
SYNC

5. SWOT ANALYSIS
STRENGTHS
WEAKNESSES
Brand loyalty
Brand reputation
Easy to use software
Strong distribution channels
Robust financial performance
Acquisition of Skype
Poor acquisitions and investments
Dependence on hardware manufacturers
Criticism over security flaws
Mature PC markets
Slow to innovate
OPPORTUNITY
THREATS
Cloud based services
Mobile advertising
Mobile device industry
Growth through acquisitions
Intense competition in software products
Changing consumer needs and habits
Open source projects
Potential lawsuits

6. Necessity is the Mother of
Innovation

7. Opportunity & Competitors

8. Indian Market

9. LUCRATIVE MARKETS

10. TEAM ZUNE
Stephen Elop
EVP Devices
Jo Harlow
Smart Devices
Juha Putkiranta
Operations
Chris Weber
Sales
&
Marketing
Timo Toikkanen
Mobiles Phone
Stephen Pannenbecker
Head of Design

11. BUDGETING
10 % TOWARDS
ZUNE DEVICES
1.3 %
Advertising &
Sales
Promotion of
ZUNE
1.95 BILLION
$

12. PROJECTED
INCREASE
40 %
Projected
Increase
110%

14. 1%
COSTING
3% 2%
4%
Memory
Camera
20%
6%
Interface
Housing/Mechanicals
6%
Display
Applications Processor
Gps/Wifi/Bluetooth
10%
8%
Assembly
Radio Frequency
8%
13%
Baseband Processor
Other Costs
Power Management
Battery
9%
180 $
10%

15. PRODUCT
FEATURES
SPECIFICATIONS
PRICING

17. SPECIFICATIONS
GENERAL : 2G , 3G , 4G Network
DISPLAY : Type TFT Capacitive Touch Screen
Size: 480 x 800 pixels , 3.3 screen
Dimension : 4.3 x 0.4 x 2.3 inch
Weight : 130 g
CAMERA : Primary 5 mp , Led Flash , Auto focus , Geo tagging
Secondary : 1.3 mp
OPERATING SYSTEM: Windows 8
Connectivity : GPRS , EDGE , 3G , WIFI , BLUETOOTH V3.0 , MULTIDIRECT
CPU: 1.4 GHZ QUALCOMM SCORPION PROCESSOR S2 SERIES, 512 MB RAM
Others : GSM phone , FM RADIO
BATTERY : 1830 mAh
MEMORY: Micro SD , upto 64 gb
Internal : 8 gb
MUSIC PLAY : 79 HRS
LOUDSPEAKER : VOICE 72 DB / NOISE -66DB/ RING 80 DB

18. FEATURES
ALL NOKIA PATENTS
QUALCOMM
HERE
MY MUSIC
KARAOKE ZUNE
CREATE A BAND APP
ZUNER
HD RADIO
MOOD ZUNE
CLOUD ZUNE
WIRELESS
HEADPHONES
&
CHARGER BOOM
BOX

19. SMART HEADPHONES
SENSITIVITY : 106 db (power on)
NOISE REDUCTION: 65 db
FREQUENCY RESPONSE:
22-195000 MHz
WIDTH : 85
LENGTH: 110
DEPTH: 133
MM
WIRELESS
WIRELESS FREQUENCY : 863865 MHz
POWER & BATTERY
9V DC
NiMH Battery
Play TIME : 25 HR

20. Windows store / Market Place

22. PRICING
% Buyers
PILOT TESTING
5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
22,500 PRICE*
A 15000
B 20000
PERCIEVED VALUE
PRICING
* Price may differ
according to Tax in
different Countries
C 25000
Price
D 30000 rs

23. MARKETING
BRANDING
DISTRIBUTION
CHANNELS
SEGMETATION
TARGETING
POSITIONING

24. PROMOTION
ADVERTISING
TVC
https://www.youtube.com/watch?v=pj7pNypB
C3s
PRINT ADVERTISING
RADIO
OOH

26. SALES
PROMOTION
CO-BRANDING
NETWORKS FOR 3G
SERVICES
SPONSORSHIPS
ROCK CONCERTS
&
MUSIC SHOWS
ONLINE
MARKETING

27. H
T
Y
A
O
N
K
U

28. A Presentation by