4. Harley Davidson owners are proud users of
the beautiful motorbikes. They love to ride.
”To ride and have fun” portrays an image of
freedom and adventure. They also become a
part of Harley Owners Group(HOG).
5. The Harley Davidson app is an extension of the
Harley Davidson Brand marketing plan which
provides its users information about
the various HOG events, updates about
Harley Davidson Bikes, provides merchandise and
customer forum.
8. Harley Davidson is a brand known worldwide and
inspires many to own its customized bike. The
Harley Davidson app is one of the ways to maintain
contact with its users.
9. Harley Davidson is known for its Brand Loyalty.
The forum section allows users to become an integral part
of the brand.
13. The emphasis would be getting maximum users
and market share.
Number of registered users-
Minimum time to achieve 100,000 Users.
The fraction of free users who turn to
premium members
To keep its customers updated and
provide them with the best discounts.