22squared

Greater Atlanta Area, GA United States

In the mid 1990s, I was part of the team helping to conceive and launch websites for several Texas newspapers. Nowadays, we'd call what I was doing 'content strategy.' In 1999, I started working with ad agencies to help plan interactive experiences for their clients. I created my first site map and set of wire frames in 2001, and then learned that we called what we were doing 'information architecture.' My team became resonsible for doing all the stuff that we hadn't quite figured out yet. We performed competitive analyses for our clients and did heuristic evaluations of their websites. We started looking at how we could write copy and work with meta tags and help websites perform well i...