Pinterest Marketing - A Presentation Class under Amayra's #EmpowerHER Campaign
Presented By: Neelam Rawat
• Things that can be done on Pinterest
• Pin & types of pin
• Pinterest Usage
• How to skyrocket your traffic from pinterest
• How unique is pinterest compared to other social media platform
• Best Time to Pin
• How to optimize your pin
• Checking Your Insights
• It is a social network that allows users to
visually share and discover new interests
by posting, also known as ‘pinning,’
images or videos to their own or others’
pinboards (i.e. a collection of ‘pins,’ usually
with a common theme). .
WHAT IS PINTEREST
THINGS CAN BE DONE IN PINTEREST
• Pin: An image posted to Pinterest
• Pinning: The act of visually sharing content
• Pin Board: A set of theme-based pins.
• Repin: Reposting somebody else’s pin
• Pin It Button: Button that can be place on websites
• Pinner: The person who does the sharing
Save Pins to boards to easily organize your
ideas. The Pins you save live in the boards
you create. Name your boards whatever you
want and arrange them in any order you like.
Oh! Did we mention that you can add other
people to your boards? Friends who save
Pins together, stay together!
Sections are boards within boards and they
make your ideas even easier to find and
organize. If you have a furniture board
imagine creating sections that organize your
ideas to different color, size, or occasion—
there are no rules, so get inspired to create!
• Pins are ideas people find and save
from around the web. Each Pin
links back to the website it was
saved from. If you click through the
Pin you can learn more about it—
like how to make it or where to buy
• The Save button
• The Save button does exactly
that—it saves your ideas and Pins!
As you discover Pins you’re
interested in, save them to your
boards by clicking on the red Save
DIFFERENT TYPES OF PINS
• Regular Pin with images
• Carousel pin with Images -
Carsousel - Carousels are
a great way to showcase
different features of a
• Videos Pins for the best
• Pinterest is 5th most popular social network in India.
• Pinterest has 80% female users and 20% male users in india.
• The site generates more than 400% revenue per click as Twitter and
20% more than Facebook.
• The most browsed categories on Pinterest include- Fitness,
Personal Care , Home Décor, Food & Drink
• 92% of overall Pinterest posts are photos
HOW TO SKYROCKET YOUR TRAFFIC FROM PINTEREST
• Optimize Your Profile
• Always create vertical pins. Pinterest
prefers pins to be longer than they are
wide (a 2:3 aspect ratio).
• Use a mix of images and graphic
• Use attractive (not distracting) colors &
• Engage with Whats popolur
• Post Fresh & Orginal Content
• Beautiful Visuals
HOW UNIQUE IS PINTEREST COMPARED TO OTHER SOCIAL MEDIA PLATFORMS
• People spend time to search (For
ideas ) & looking at things
• Most user don’t use pinterest as
• Order to get good results you must
know how to optimize your
profile,Boards & Pins - Example
Just like in google Search - Your
blog post to show up you must
BEST TIME TO PIN
• The best time to post is between 8 and 11 P.M.
• Especially on Saturdays and Sundays
• Activity peaks at 9 P.M.
• During work hours, the best time to post is between 2 and 4
P.M. Times can vary for different categories so it important to
do your research
• For example, for Personal care the peak time to post is on a
Saturday & Sunday
HOW TO OPTIMIZE YOUR PIN & ANALYTICS
• Pin your own images to create brand
• Use popular key words to reach a wider
• Make sure pins are of a high quality
• It is recommended that images have a
maximum width of 600px and a thumbnail width
• Pinterest provides an analytics service where
you can see
• Pins people like
• Impressions you are making
• Your progress towards targets
• How many saves you have
• Businesses should make the most of this useful
CHECKING YOUR INSIGHTS
• *Analytics data of your pinterest profile
• *Analytics data of your website
• Insights - how your website's content is performing. To gain
access to your Pinterest account's analytics, verify your website
and then from the Settings drop-down menu at the top right-hand
corner, you'll be able to check your stats by clicking Analytics.
• For Pin descriptions, always share the most important and
relevant information first
• Be sure to include important keywords and brand names in this
field if it makes sense for your Pin.
• You can choose to promote your best-performing pin that already
exists, a new image or video to campaign as an ad, or even Pin
and promote imagery from your website
• You can also use keywords in the description of your boards and
in your Pinterest bio.
SWOT OF PINTEREST AS A MARKETING TOOL
Reaches wide range of users
Offers unique Products and connects
users to seller
Has a loyal fanbase
Referral rate of 30%
Growing user base globally
Very easy for businesses to tap target
audience Linked with facebook and
twitter ,thus enables
businesses to expand on these
platforms as well
Is very easy to spam due to its viral
content model Opportunities
Many pins are spams
• Pinterest help us in social network that allows users to visually share and
discover new interests by posting.Every idea is represented by a Pin, which
is an image that is searched and saved by Pinterest users. Pins can also link
back to websites, which is why Pinterest is great for driving traffic and sales.
And most importantly for businesses, Pins help people find more information
on products they're looking to buy
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