1.
NBS MEMBERSHIP TRENDS
Based on 2007-2011 NBS Membership Data

2.
MEMBERSHIP IS SHIFTING CONSTANTLY.
 2637 members as of 2011.
 The total number has been on the decline.
0
500
1000
1500
2000
2500
3000
3500
2007 2008 2009 2010 2011
NBS Membership
joined
inactive
renewal

3.
1 year, 233
2 years, 138
3 years, 131
4 years, 117
5 years, 106
6 - 10 years, 404
11 - 15 years, 388
16 - 20 years, 472
21 - 25 years, 264
26 - 30 years, 179
over 30 years, 234
0
500
1000
1500
2000
2500
3000
2011 current member
Who are the current NBS members?
How long have you been a member?

4.
0
500
1000
1500
2000
2500
3000
left in 2007 left in2008 left in 2009 left in 2010 2011
current
member
2011 Current members (2637)
vs.
Inactive (1532)
over 30 years
26 - 30 years
21 - 25 years
16 - 20 years
11 - 15 years
6 - 10 years
5 years
4 years
3 years
2 years
1 year
Members are lost
in all levels.

5.
HIGH TURN-OVER IN THE
NEW MEMBER SEGMENT
233
138 131 117 106
404 388
472
264
179 213
21
479
172
95 94
67
195
174
109
46
40
28
33
1 year 2 years 3 years 4 years 5 years 6 - 10
years
11 - 15
years
16 - 20
years
21 - 25
years
26 - 30
years
over 30
years
no card
Length of NBS Membership
current as of 2011 inactive since 2007

6.
LONGER THE MEMBERSHIP,
LESS LIKELY TO LEAVE.
233
138
131 117
106
404 388
472 264 179
213
21
479
172
95 94
67
195 174
109 46 40
28
33
1 year 2 years 3 years 4 years 5 years 6 - 10
years
11 - 15
years
16 - 20
years
21 - 25
years
26 - 30
years
over 30
years
no card
NBS Membership Turn Over Trend
by the length of membership
current as of 2011 inactive since 2007

7.
0
50
100
150
200
250
300
350
2011 current NBS
Members
inactive
Total Sign-Ups
 What YEAR did you become a
member? (recent trends)
324 new members sign-up
in 2008.
But 207 of those didn’t stay.
Increasing number of new
members are also
staying
with NBS.

8.
WHAT YEAR DID YOU JOIN?
(CURRENT NBS MEMBERS WHO JOINED IN 1939-1985)
1 1 1
3
1 2 1 2 1 2 1 2
5 5
1
3 4 5 5
10
6 7
4
8
10
13 14 14 15 16
12 13
25
29 29
49
32

9.
WHAT YEAR DID YOU JOIN?
(CURRENT NBS MEMBERS WHO JOINED IN 1985-2011)
32
40 41
36 38
52
97
77
95
101
115
84
90
81
88
65 64 65
91
72
84
92
106
117
131
138
But those who remain with us are showing
steady increase.
Not all of the 204 who signed up in 2011 will likely
stay.
204

10.
32 40 41 36 38
52
97
77
95 101
115
84 90 81 88
65 64 65
91
72
84 92
106 117
131 138
204
29
9
7 10
8 11
14
27
15
34 32
36
32
44
35
38
42
25 34
58
65
82
106
177
207 173
106
Lost/Current NBS Members
by the year of sign-up
based on data since 2007
current inactive
Showing steady increase.
Keep up the good work!

11.
0%
10%
20%
30%
40%
50%
60%
70%
80%
Resident
Members Non-Resident
Members Belong to State
Only Belong to State
& NBS Members NBS
Only NBS Members
who are State
Members
Membership--State Averages
65%
24 States Reporting
*Potential Membership Pool for NBS: 512 or 22/State
*Potential Membership Pool for States: 696 or 30/State
*Based on first 23 states reporting