1. Music magazine quantitative research
This is my research from my questionnaires I gave out about music magazines. I gave it to mainly 16-
18 year olds as it was my target audience, as teens are more likely to buy music magazines as there
students and will have spare money for items like this, also there more likely to be in to the current
music therefore having a bigger target audience for my magazine and is likely to appeal to other age
groups but mainly teens. My research is primary research technique which will generate quantitative
research and qualitative data.
Occupation
Part time
and in
education College
30% 50%
full time
job
20% This affects my magazine choices as because
80% of my research is still at college so they
won’t have a lot of money to be spending on
magazines and because of downloading being
very common with teens this makes them even
Age less likely to spend their money of something
they don’t need. Also with my age research
16-25 26-34 35+
shows that older aged groups could still
potentially enjoy the mainstream music which
could mean they might become interested in
20%
my music magazine.
0%
80%
Gender
60% were male so I will target my magazine
Male Female for mainly males but not just males as that
would not make my audience as wide and I
want as many people as possible to be
interested in my magazine but my primary
40% audience is males. This will affect the genres I
choose as well as I might go for indie rock or a
60% more male type of music.

2. Music magazine quantitative research
What type of music genre do
you like?
Dubstep jazz For this part of my research, it shows that the
0% 0%
most popular music genre is indie and RnB and
this will affect my music magazine because I will
Dance
Indie have these genres in my magazine, to help
17%
25% Hip hop/rap attract more people as these are the most liked
8%
genres from my research.
House
8% Rnb/soul
Rock 25%
17%
How much would you pay
for a music magazine?
From this research, it tells me that 40% of the
people I researched would only spend £1-£2
£4+ on a music magazine but I have decided to go
20% for £2.99 as my magazine will include posters
£1-£2
40% and a lot of information so I think people will
£3-£4
10% pay £2.99 of a music magazine.
£2-£3
30%
Where do you get your music
from? This research showed that 50% of mostly
young people illegally download, which
affect music magazines as people can get
Other
the new information from the internet, so I
10%
will make a yearly subscription over the
Youtube Free internet for about £20 a year and a
20% download magazine with posters and other items will
50% be sent to their house every time a new
Buy from
the shop
copy is out, so I am also targeting the
20% people who don’t buy magazines and
download music over the internet.

3. Music magazine quantitative research
If you download it fom the
internet, which method do you This research shows that 70% of the
use? people I interviewed do buy their
music, so this means that people will
buy my magazine as there willing to
Other pay over the internet.
10%
Youtube
downloader
Itunes 30%
30%
Spotify
30%
What type of content do you
buy the magazines for? The research shows that 40% of the
people bought magazines for the posters
Information
or other items, so in my magazine I will
on artists
tours include something to help give it more
For the 20% of a appeal.
posters or
other items
40% Information
on the artist's
products
30%
Gossip on
artists
10%
Which masthead do you like the
best?
He VIBE masthead was the most
popular so I will make my
NME
masterhead plain with a solid font
VIBE but instead will add a brighter
XXL colour to help attract the target
KERRANG audience.
MOJO

4. Music magazine quantitative research
Overall, from my research I know is based on 60% males and 40% females, so I will
aim my magazine slightly towards males as that’s what my market research is all
based on. This affects the genres I choose also as I don’t want the magazine to be
solely for males as I want a big audience as the more people it appeals to the better.
The research also shows that 50% of the people I interviewed admitted to get there
music from a free download of the internet, this affects music magazines massively
as people are just doing everything online. To adapt to this I will make a yearly
subscription over the internet for about £20 a year and a magazine with posters and
other items will be sent to their house when a new copy is released, this means I will
also be targeting the people who don’t buy music magazine but are still into music.
The price of my magazine has also been decided on the age group that was the most
popular result in my research, as the age group of 16-2 will not have a lot of money
to spend therefore I need to make my magazine affordable to the younger age
group, which is why the price I have chosen is £2.99, I didn’t want to go to low as I
wouldn’t be making enough profit back.