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Ssl fashion assistants
1.
2. Retail – Current Scenario
The Indian retail market, which is the fifth largest retail destination globally, has been ranked as
the most attractive emerging market for investment in the retail sector by AT Kearney's eighth
annual Global Retail Development Index (GRDI), in 2009.
A McKinsey report, 'The rise of Indian Consumer Market', estimates that the Indian consumer
market is likely to grow four times by 2025. Commercial real estate services company, CB
Richard Ellis' findings state that India's retail market has moved up to the 39th most preferred
retail destination in the world in 2009, up from 44 last year.
India continues to be among the most attractive countries for global retailers.
The organized retail sector, which currently accounts for around 5 per cent of the Indian retail
market, is all set to witness maximum number of large format malls and branded retail stores in
South India, followed by North, West and the East in the next two years. Tier II cities like Noida,
Amritsar, Kochi and Gurgaon, are emerging as the favoured destinations for the retail sector
with their huge growth potential.
3. Shoppers Stop Ltd.
Mr. Chandru L. Raheja Chairman of Shopper's
Stop & Chairman of K. Raheja Corp. Group
Mr. Ravi C. Raheja, Board of Director.
Mr. Neel C. Raheja, Board of Director.
Mr. B. S. Nagesh
Customer Care Associate & Vice Chairman – Shopper’s Stop Ltd.
Mr. Govind Shrikhande
Customer Care Associate, President & CEO – Shopper’s Stop Ltd.
4. Shoppers Stop Ltd.
K Raheja Corp being amongst India's biggest hospitality and real estate players, the Group
crossed yet another milestone with its lifestyle venture when they pioneered in organized retail
by taking a first giant step to successfully establish a retail store know as "Shopper's Stop" .
The foundation of Shopper's Stop was laid on October 27, 1991.
The group is expanding its retail chains across the country on the back of the vast experience
it gathered from feedbacks and keen observance of people's taste keeping in tune with its
culture, customs, traditions and income.
Shoppers Stop is one of the leading retail stores in India. It began by operating a chain of
department stores under the name “Shoppers’ Stop” in India. Currently Shoppers Stop has 30
stores across the country and 4 stores under the name Home Stop. Shoppers Stop also
operates a number of specialty stores, namely Crossword Bookstores, Mothercare, Brio, Desi
Café.
5. Shoppers Stop Ltd.
Shoppers Stop retails a range of branded apparel and private label under the following
categories of apparel, footwear, fashion jewellery, leather products, accessories and home
products. These are complemented by cafe, food, entertainment, personal care and
various beauty related services.
Shoppers Stop launched its e-store with delivery across major cities in India in 2008. The
website retails all the products available at Shoppers Stop stores, including apparel,
cosmetics and accessories.
Shopper's Stop in the only retailer from India to become a member of the prestigious
Intercontinental Group of Departmental Stores (IGDS). The IGDS consists of 30 experienced
retailers from all over the world, which include established stores like Selfridges (England),
Karstadt (Germany), Shanghai No.1 (China) , Manor (Switzerland), to name a few.
6. Shoppers Stop Ltd.
ASSOCIATE COMPANIES
HYPERCITY provides a truly international shopping experience, where customers can shop in
comfort in a large, modern, and exciting environment. It offers a wide and contemporary range of
innovative products, sourced from both local and international markets. The product range varies
from Foods, Homeware, Home Entertainment, Hi-Tech, Appliances, Furniture, Sports, Toys &
Clothing
The Nuance Group - one of the leading airport retailers in the world and Shoppers Stop Ltd - one of
India¡'s leading retailers have formed a Joint Venture called Nuance Group India Pvt Ltd. (NGIPL)
TIMEZONE is a leading fun family interactive entertainment centre that offers up to date and latest
range of attractive and popular interactive games.LAI, Australia have more than 200 such centres in
Australia, New Zealand, Indonesia, Singapore, China, Philippines and India.
8. Role of a Fashion Assistant
•Stakeholders in upholding and enhancing the Brand Image and Customer service standards.
•Complete knowledge about the product w.r.t Fabrics, Brands, Styles, Sizes in one’s section, size
and style availability of merchandise, new product launches in the store.
•Responsible for upholding the aesthetics and visual appeal of the category through effective
displays and compliance of the Visual merchandising Standards.
•Assists Customers, communicates fashion trends, assesses needs by responding to customer
cues. Investigates the dormant needs and assists in making the right buying choices (Suggestive
selling, Cross Selling and Add – on sales).
•Contributes in expanding the membership base of the organization by Educating customers on
benefits of loyalty card.
9. Role of a Fashion Assistant
•Aware about the slow movers and fast movers in his/her category.
•Maintains a comprehensive customer database including requirements.
• Inventory management and control through ensuring 100 % compliance of Standard
Operation Procedure.
•Complies with all Loss Prevention and Safety policies and procedures
•Complies with all rules and regulations , discipline and grooming standards of the
organization.
•Supports a team environment that assists all customers.
10. Growth Path
The organization has a strong value system with growth and development being one of them:
“We will have an environment for Development”
It has a strong focus on the development and a very well defined growth path for Its Associates at
all levels through internal job postings. It conducts Assessment Centres for identifying and grooming
employees for the next level of responsibilities. There are certain competencies required by the
employees to perform successfully in the new role, which are judged during these Assessments.
Development is supported by a strong training culture , well equipped training cell , experienced,
professional management, supported by world-class systems and practices.
11. Growth Path
One of its most known career progression program is the “Baby Kangaroo Program” and is conducted
annually. The objective of this program is to identify and groom associates as Department Managers
(Man Management Profile with a wide span of control).
The eligibility required for an entry level associate for this program is minimum two years into the
system.
The minimum eligibility for “Fashion Assistants” for the same is nine months.
Apart from the above the associates also have opportunities to explore different laterals in the
organization w.r.t functions and formats provided they fulfill the prerequisites for the same.
