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PROCTER AND GAMBLE
FOUNDING FATHERS
WILLIAM
PROCTER
JAMES
GAMBLE
P&G- PRODUCT
CATEGORIES
BRANDS UNDER P&G
PROCTER AND GAMBLE
STRENGHTS
 Product innovation
 Offers multiple
products
 Strong brand image
 strong customer loyalty
 Diversified business
structure
WEAKNESS
OPPORTUNITIES THREATS
SWOT ANALYSIS
STRENGHTS
WEAKNESS
 Views product
performance only
 Customer concentration
 Highly dependent on
promotional spending to
keep sales healthy
OPPORTUNITIES THREATS
SWOT ANALYSIS
STRENGHTS WEAKNESS
OPPORTUNITIES
 Going green/ eco friendly
 Emerging markets
 Selling directly to
consumers
 Better product
experience
THREATS
SWOT ANALYSIS
STRENGHTS WEAKNESS
OPPORTUNITIES
THREATS
 Substitute brands with
cheaper prices
 Slowdown in consumer
spending
 Vicks, banned in the US
SWOT ANALYSIS
HOW IS P&G
DIFFERENT
FROM ITS
COMPETITORS?
PROCTER AND GAMBLE
PROCTER AND GAMBLE
UNIQUE
MARKETING
STRATEGY
PROCTER AND GAMBLE
FOCUSED
EVOLUTION OF
PROCTER AND
GAMBLE
GLOBAL
EXPANSION
PROCTER AND GAMBLE
THE $57 BILLION
ACQUISITION
MADE
P&G
IN
CONSUME
R GOODS
HOW TO
CAPTURE
THE
MARKET
PROCTER AND GAMBLE
MARKETING
STRATEGIES
Via...
FOCUS
PROCTER AND GAMBLE
PROCTER AND GAMBLE
PROCTER AND GAMBLE
PROCTER AND GAMBLE
REFERAL
MARKETING-
THE PERSONAL
ENDORSEMENT APPROACH
Via...
TELEVISION
COMMERCIALS
OLYMPIC
PROCTER AND GAMBLE
CELEBRITY
ENDORSEMENTS
PROCTER AND GAMBLE
GILLETTE’S YOUTUBE CHANNEL
WAS A RAGE
IN-STORE PROMOTIONAL
ACTIVITIES
PROCTER AND GAMBLE
PROCTER AND GAMBLE
PROCTER AND GAMBLE
HELPS
CONSUMERS
WITH TIPS AND
GUIDANCE
THROUGH AN
ONLINE
DISCUSSION
FORUM
FOR INSTANCE,
www.pampers.com
PROVIDES
INFORMATION
TO NEW AND
EXPECTANT
MOTHERS
FIRST
CAMPAIGN,
IN 2006
C
R
E
S
T
TARGETED
AFRICAN
AMERICAN
WOMEN
“THE
MAN
YOUR
MAN
COULD
SMELL
LIKE”
CREATED HUGE
MEDIA
PROCTER AND GAMBLE
PROCTER AND GAMBLE
PROCTER AND GAMBLE
PROCTER AND GAMBLE
PROCTER AND GAMBLE
HOW HAS P&G
REACHED THE
ZENITH?
UNIQUE
IDEAS
LOWERING
COSTS
EXELLENTCUSTOMER
SERVICE
MANAGED
COMPETITION
PROCTER AND GAMBLE
PROCTER AND GAMBLE
DISCLAIMER
Created by Harsha Agarwal, MNIT Jaipur, during a
marketing internship by Prof. Sameer Mathur, IIM
Lucknow

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