inroduction of reliance and marketing strategies

1. Harshit
Sharma
INVERTIS

2. Mukesh Ambani
► Chemical Engineer from the
University of Bombay and
pursued MBA from Stanford
University, USA.
► Joined Reliance in 1981 and
initiated backward
integration from textiles into
polyester fibers and further
into petrochemicals

3. ► Conferred 'ET Business Leader of the Year'
Award by The Economic Times (India) in the
year 2006.
► Had the distinction and honor of being the co-chair
at the World Economic Forum Annual
Meeting 2006 in Davos, Switzerland.
► Ranked 42nd among the 'World's Most
Respected Business Leaders' and second among
the four Indian CEOs featured in a survey
conducted by Pricewaterhouse Coopers and
published in Financial Times, London, November
2004.

4. Men Behind Reliance
► Anil D Ambani joined Reliance
in 1983 as Co-Chief Executive
Officer, and was centrally
involved in every aspect of the
company’s management over
the next 22 years.

5. ►Credited with a number of path-breaking
financial innovations in the Indian capital
markets.
►Spearheaded the country’s first forays into
the overseas capital markets with
international public offerings of global
depositary receipts, convertibles and
bonds.
►1991, directed Reliance Industries in its
efforts to raise over US$ 2 billion.

6. Reliance Companies in Retail
► RIL's Retail Project will be through the following companies:
 Reliance Retail Limited
 Subsidiary of RILRanger Farms Private Limite
 Subsidiary of Reliance Retail Limited
 Retail Concepts and Services Private Limited
 Subsidiary of Reliance Retail Limited
 Reliance Retail Insurance Broking Limited
 Subsidiary of Reliance Retail Limited
 Reliance Dairy Foods Limited
 Subsidiary of Reliance Retail Limited
 Reliance Retail Finance Limited
 Subsidiary of Reliance Retail Limited
 RESQ Limited
 Subsidiary of Reliance Retail Limited
 Reliance digital Retail Limited
 Subsidiary of Reliance Retail Limited
 Reliance Service Solutions Limited
 Subsidiary of Reliance Retail Limited

7. Reliance communication
► In July 2003, Reliance
Communications joined hands with
HDFC Bank to deploy India’s first
wireless Point of Sale (POS) for
processing credit card transactions.
► Wireless POS enables banks to
significantly expand the number of
retail outlets accepting credit cards.
► Caused expansion of credit cards &
ATM retail for banks in smaller towns.

8. Reliance key Petrol Pumps
Dhabbas
► Food restaurant aimed at anyone and everyone.
► Charpais, khats, and normal tables.
► Separate sections for family.
► Showers for the long distance riders including
truck drivers.

9. ►Reliance Infocomm tower.
►Soon Reliance WebWorld
►Free lunch/dinner to truck drivers getting
in more than 100 litters of diesels and
other schemes like these.

10. Future Reliance Petrol pumps.
►Not going straight ahead with expansion
of its n/w for distribution, instead going to
be export oriented company, to stay away
from govt. pump competition.

11. Reliance Mart
►Inked acquisition deals for over 50 million
sq ft via franchise & direct routes.
►Target of a 100 million sq ft by 2011 to
develop its hypermarket business.
►Reliance Mart’s first hypermarket opened in
Ahmedabad on Wednesday 15th of Agust.

12. ►a range of over 95,000 products
►categories fresh produce, food and
grocery, home care products, apparel and
accessories, non-food FMCG products,
consumer durables and IT, automotive
accessories, lifestyle products and
footwear.
►Unique services Tailoring, shoe repair,
watch repair, a photo shop, gifting services
and laundry services.

13. ►automotive accessories, fine jewellery and
fashion jewellery in a retail format for the
first time.
►The hypermarket also launched a host of
Reliance's in-house brands
►EDLP (every day low price) basis at prices
15-20% lower than market prices.

14. Reliance fresh.
► RIL’s Rs 25,000 crore venture

15. Reliance Fresh
► Reliance Retail - 240 neighbourhood and
convenience stores under the Reliance Fresh
chain.
► 1.31 lakh Reliance loyalty customers, across
Punjab, Andhra Pradesh, Rajasthan, Tamil
Nadu, Delhi, Jharkhand, Karnataka, Gujarat,
Maharashtra, Madhya Pradesh and Kerala.
► Introducing retail apparel, footwear, women
wear and lingerie at its stores.

16. Reliance Fresh
►‘Reliance One’, customers can earn 1
RelianceOne point for every Rs 100 spent.
►Open from 8 am to 9 pm, 7 days a week.
►Fresh fruits and vegetables, staples, top-up
grocery and ‘Reliance Select’, the Reliance
brand of products.

17. Reliance Fresh
►20 trained sales
associates attending to
the customers.
►Provide direct
employment to 5 lakh
young Indians and
indirect job
opportunities to a
million people

18. Future
►Plans to add more stores across different
geographies, and eventually have a pan-India
footprint by year 2011.
►seamless supply chain infrastructure,
unprecedented even by world standards.
►Reliance is aiming to touch almost every Indian
customer and supplier.

19. Reliance Retail Future
► Aims to launch 700 Reliance Town Centre (RTC) in the
country to cater to population below 3 lakh.
► These centres will house everything that a town needs.
first Centre by December.
► More centres next year across the country and the
company aims to introduce first RTC in north India.

20. success story of relience
► The Reliance Group founded in 1932, is India's largest
business house with total revenues of over US $ 22.6 b
and exports of US $ 3.6 b
► It began as a an SME
The Group's activities span exploration and production of
oil and gas, refining and marketing, petrochemicals,
textiles, financial services, insurance, power, telecom and
infocom initiatives
► The Group exports its products to more than 100
countries the world over
► Reliance Group revenue is equivalent to about 3.5 % of
India's GDP
► The Group contributes nearly 10 % of the country's
indirect tax revenues and over 6% of India's exports
► Today, the Reliance Group has one of the largest family
of shareholders in the world