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Reliance industries LTD.

inroduction of reliance and marketing strategies

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Reliance industries LTD.

  1. 1. Harshit Sharma INVERTIS
  2. 2. Mukesh Ambani ► Chemical Engineer from the University of Bombay and pursued MBA from Stanford University, USA. ► Joined Reliance in 1981 and initiated backward integration from textiles into polyester fibers and further into petrochemicals
  3. 3. ► Conferred 'ET Business Leader of the Year' Award by The Economic Times (India) in the year 2006. ► Had the distinction and honor of being the co-chair at the World Economic Forum Annual Meeting 2006 in Davos, Switzerland. ► Ranked 42nd among the 'World's Most Respected Business Leaders' and second among the four Indian CEOs featured in a survey conducted by Pricewaterhouse Coopers and published in Financial Times, London, November 2004.
  4. 4. Men Behind Reliance ► Anil D Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and was centrally involved in every aspect of the company’s management over the next 22 years.
  5. 5. ►Credited with a number of path-breaking financial innovations in the Indian capital markets. ►Spearheaded the country’s first forays into the overseas capital markets with international public offerings of global depositary receipts, convertibles and bonds. ►1991, directed Reliance Industries in its efforts to raise over US$ 2 billion.
  6. 6. Reliance Companies in Retail ► RIL's Retail Project will be through the following companies:  Reliance Retail Limited  Subsidiary of RILRanger Farms Private Limite  Subsidiary of Reliance Retail Limited  Retail Concepts and Services Private Limited  Subsidiary of Reliance Retail Limited  Reliance Retail Insurance Broking Limited  Subsidiary of Reliance Retail Limited  Reliance Dairy Foods Limited  Subsidiary of Reliance Retail Limited  Reliance Retail Finance Limited  Subsidiary of Reliance Retail Limited  RESQ Limited  Subsidiary of Reliance Retail Limited  Reliance digital Retail Limited  Subsidiary of Reliance Retail Limited  Reliance Service Solutions Limited  Subsidiary of Reliance Retail Limited
  7. 7. Reliance communication ► In July 2003, Reliance Communications joined hands with HDFC Bank to deploy India’s first wireless Point of Sale (POS) for processing credit card transactions. ► Wireless POS enables banks to significantly expand the number of retail outlets accepting credit cards. ► Caused expansion of credit cards & ATM retail for banks in smaller towns.
  8. 8. Reliance key Petrol Pumps Dhabbas ► Food restaurant aimed at anyone and everyone. ► Charpais, khats, and normal tables. ► Separate sections for family. ► Showers for the long distance riders including truck drivers.
  9. 9. ►Reliance Infocomm tower. ►Soon Reliance WebWorld ►Free lunch/dinner to truck drivers getting in more than 100 litters of diesels and other schemes like these.
  10. 10. Future Reliance Petrol pumps. ►Not going straight ahead with expansion of its n/w for distribution, instead going to be export oriented company, to stay away from govt. pump competition.
  11. 11. Reliance Mart ►Inked acquisition deals for over 50 million sq ft via franchise & direct routes. ►Target of a 100 million sq ft by 2011 to develop its hypermarket business. ►Reliance Mart’s first hypermarket opened in Ahmedabad on Wednesday 15th of Agust.
  12. 12. ►a range of over 95,000 products ►categories fresh produce, food and grocery, home care products, apparel and accessories, non-food FMCG products, consumer durables and IT, automotive accessories, lifestyle products and footwear. ►Unique services Tailoring, shoe repair, watch repair, a photo shop, gifting services and laundry services.
  13. 13. ►automotive accessories, fine jewellery and fashion jewellery in a retail format for the first time. ►The hypermarket also launched a host of Reliance's in-house brands ►EDLP (every day low price) basis at prices 15-20% lower than market prices.
  14. 14. Reliance fresh. ► RIL’s Rs 25,000 crore venture
  15. 15. Reliance Fresh ► Reliance Retail - 240 neighbourhood and convenience stores under the Reliance Fresh chain. ► 1.31 lakh Reliance loyalty customers, across Punjab, Andhra Pradesh, Rajasthan, Tamil Nadu, Delhi, Jharkhand, Karnataka, Gujarat, Maharashtra, Madhya Pradesh and Kerala. ► Introducing retail apparel, footwear, women wear and lingerie at its stores.
  16. 16. Reliance Fresh ►‘Reliance One’, customers can earn 1 RelianceOne point for every Rs 100 spent. ►Open from 8 am to 9 pm, 7 days a week. ►Fresh fruits and vegetables, staples, top-up grocery and ‘Reliance Select’, the Reliance brand of products.
  17. 17. Reliance Fresh ►20 trained sales associates attending to the customers. ►Provide direct employment to 5 lakh young Indians and indirect job opportunities to a million people
  18. 18. Future ►Plans to add more stores across different geographies, and eventually have a pan-India footprint by year 2011. ►seamless supply chain infrastructure, unprecedented even by world standards. ►Reliance is aiming to touch almost every Indian customer and supplier.
  19. 19. Reliance Retail Future ► Aims to launch 700 Reliance Town Centre (RTC) in the country to cater to population below 3 lakh. ► These centres will house everything that a town needs. first Centre by December. ► More centres next year across the country and the company aims to introduce first RTC in north India.
  20. 20. success story of relience ► The Reliance Group founded in 1932, is India's largest business house with total revenues of over US $ 22.6 b and exports of US $ 3.6 b ► It began as a an SME The Group's activities span exploration and production of oil and gas, refining and marketing, petrochemicals, textiles, financial services, insurance, power, telecom and infocom initiatives ► The Group exports its products to more than 100 countries the world over ► Reliance Group revenue is equivalent to about 3.5 % of India's GDP ► The Group contributes nearly 10 % of the country's indirect tax revenues and over 6% of India's exports ► Today, the Reliance Group has one of the largest family of shareholders in the world