More than 85 percent of Americans are never more than three feet from their mobile phones, making location-based marketing one of the most effective and fastest growing ways to engage app users. If you’re a mobile marketer looking for a roadmap to using location-based marketing to improve your campaigns and glean deeper insights about your customers, you won’t want to miss this SlideShare. You’ll learn: - Best practices and technologies to integrate location-based marketing with your campaigns - Top trends including geofencing, beacons, near-field communication, retargeting, and more - How to use across industries such as retail, travel, health, government, and events - How to leverage location-based marketing to generate more revenue for your business