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TOTAL QUALITY MANAGEMENT


           Mehreen Muzafar
            100101
TQM
• Total - Made up of the whole
• Quality - degree of excellence a product or
  service provides
• Management - Act, art or manner of
  planning, controlling, directing,….

Therefore, TQM is the art of managing the
  whole to achieve excellence.
                   Total Quality Management
Introduction of TQM
  Concept was first developed by
  W. Adward Deming,
 Joshep Juran & A.V Feiganbaun.
 Comprehensive approach for improving product
 quality and get customer satisfaction.
 Management philosophy of improving
                      product quality through
                      everyone commitment &
  N                          involvement to
                      satisfied customer need.
What’s the goal of TQM?


“Do the right things right the first
 time, every time.”




              Total Quality Management
Another way to put it
• At it’s simplest, TQM is all managers leading
  and facilitating all contributors in everyone’s
  three main objectives:
(1) Total client satisfaction.

(2) Employee involvement.

(3) continuous improvements.
                    Total Quality Management
Customer satisfaction:
• Is a relative concept varies from one customer
  to another customer i.e. the customer may be
  satisfied with today’s product but may not be
  satisfied in future.
• Each person defines quality in relation to his
  or her own needs and means at a particular
  point of time.
Employee involvement
• In quality management is crucial in achieving and
  sustaining high level in quality.
• Employee have to be empowered to take preventive
  and if necessary corrective actions without
  management approval.
• Employee must be involved in quality by encouraging
  them to use quality control tools and techniques to
  track performance and identify areas needing
  improvement.
• Employee training and motivation are essential for
  achieving and sustaining high level of service quality.
Continuous improvement
• Is a never ending process and is driven by knowledge and
  problem solving.
• The producer must specify the quality attributes of the
  product or service as carefully as possible and then to meet
  those specifications.
• While improving the process overtime, producer should
  continuously strive to improving quality that is doing better
  job of meeting customer needs by reducing variability in all
  processes and introducing new products when needed.
• As producer gain a better understanding of customer
  expectation and as better technology becomes
  available, quality can be continuously improved.
Quality Throughout
• “A Customer’s impression of quality begins with
  the initial contact with the company and
  continues through the life of the product.”
  – Customers look to the total package - sales, service
    during the sale, packaging, deliver, and service after
    the sale.
  – Quality extends to how the receptionist answers the
    phone, how managers treat subordinates, how
    courteous sales and repair people are, and how the
    product is serviced after the sale.
• “All departments of the company must strive to
  improve the quality of their operations.”
                       Total Quality Management
Basic Tenets of TQM
• 1. The customer makes the ultimate
  determination of quality.
• 2. Top Management must provide leadership and
  support for all quality initiatives.
• 3. Preventing variability is the key to producing
  high quality.
• 4. Quality goals are a moving target, thereby
  requiring a commitment toward continuous
  improvement.
• 5. Improving quality requires the establishment
  of effective metrics. We must speak with data
  and facts not just opinions.

                    Total Quality Management
Value-based Approach
• Manufacturing                         • Service Dimensions
  Dimensions                                   –     Reliability
  –   Performance                              –     Responsiveness
  –   Features
                                               –     Assurance
  –   Reliability
                                               –     Empathy
  –   Conformance
                                               –     Tangibles
  –   Durability
  –   Serviceability
  –   Aesthetics
  –   Perceived quality

                          Total Quality Management
BENEFITS OF TQM
1. Advantages unique to TQM:
• It makes the company a leader.
• Fastens the team work.
• Makes the company more sensitive to customer needs.
• Makes the company adapt more readily to changes.

2. Benefits to company
• Quality improves.
• Increased productivity.
• Staffs are more motivated.
• Cost reduced.
3. Benefits to customer
• Fewer problems with product/services.
• Better customer care.
• Greater satisfaction.

4. Benefits to staff
• Empowerment.
• More training and more skills.
• More recognition of achievement.
COMPETITIVE BENEFIT OF TQM:
TQM IMPROVES PROFITABILITY:
Tools of TQM



                          Bench-marking
               Tools of
                TQM
Tools of TQM:
  Right First Time: Quality conscious at start
  Bench Marking: Measuring and comparing an
 organizational business process and practices
 against those of the best organization.
  Outsourcing: It is process of contracting out
 some function of an organization to out-side
 firms who can it cheaper and better.
                                          contd….
ISO 9000(International organization for standardization ):
Which sets out the criteria for world quality management
system. It covers product testing, employee training, record
keeping, suppliers relation, repair polices & procedures.
Speed: TO survive and win. They can gain competitive
advantage by being better, smarter, and faster than their
competitors at doing valuable things for their customer.
Statistical quality control: The technique follows sampling
of activities in the process and sampling of final products.
This process ensures maintaining standard of quality on the
basis of accepting sampling procedure.
Quality circles

• Teams of workers and supervisors that meet regularly to
    address work-related problems involving quality and
    productivity.
• Developed by Kaoru Ishikawa at University of Tokyo.
• Became immediately popular in Japan as well as USA.
• Lockheed Missiles and Space Division was the leader in
    implementing Quality circles in USA in 1973 (after their visit
    to Japan to study the same).
S. P. Robins:- “Quality circle is work group of employees who
    meet regularly to discuss quality problems, investigate causes
    of the problems, recommends them to implement.”

                                                                 19
Fig: structure of QC
Objectives of QC:

To enhanced quality of and productivity
Promotes efficiency
Encourage team work
Increase employee moral & motivation
Improve open communication & human
relation by empowering the employees.
Problem solving process in QC:


  Problem           Problem           Problem        Solution
identification   prioritizations      analysis   recommendation




                              Implementation     Decision by
                                of decision      management
                                  making
Tqm

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Tqm

  • 1. TOTAL QUALITY MANAGEMENT Mehreen Muzafar 100101
  • 2. TQM • Total - Made up of the whole • Quality - degree of excellence a product or service provides • Management - Act, art or manner of planning, controlling, directing,…. Therefore, TQM is the art of managing the whole to achieve excellence. Total Quality Management
  • 3. Introduction of TQM Concept was first developed by W. Adward Deming, Joshep Juran & A.V Feiganbaun. Comprehensive approach for improving product quality and get customer satisfaction. Management philosophy of improving product quality through everyone commitment & N involvement to satisfied customer need.
  • 4. What’s the goal of TQM? “Do the right things right the first time, every time.” Total Quality Management
  • 5. Another way to put it • At it’s simplest, TQM is all managers leading and facilitating all contributors in everyone’s three main objectives: (1) Total client satisfaction. (2) Employee involvement. (3) continuous improvements. Total Quality Management
  • 6. Customer satisfaction: • Is a relative concept varies from one customer to another customer i.e. the customer may be satisfied with today’s product but may not be satisfied in future. • Each person defines quality in relation to his or her own needs and means at a particular point of time.
  • 7. Employee involvement • In quality management is crucial in achieving and sustaining high level in quality. • Employee have to be empowered to take preventive and if necessary corrective actions without management approval. • Employee must be involved in quality by encouraging them to use quality control tools and techniques to track performance and identify areas needing improvement. • Employee training and motivation are essential for achieving and sustaining high level of service quality.
  • 8. Continuous improvement • Is a never ending process and is driven by knowledge and problem solving. • The producer must specify the quality attributes of the product or service as carefully as possible and then to meet those specifications. • While improving the process overtime, producer should continuously strive to improving quality that is doing better job of meeting customer needs by reducing variability in all processes and introducing new products when needed. • As producer gain a better understanding of customer expectation and as better technology becomes available, quality can be continuously improved.
  • 9. Quality Throughout • “A Customer’s impression of quality begins with the initial contact with the company and continues through the life of the product.” – Customers look to the total package - sales, service during the sale, packaging, deliver, and service after the sale. – Quality extends to how the receptionist answers the phone, how managers treat subordinates, how courteous sales and repair people are, and how the product is serviced after the sale. • “All departments of the company must strive to improve the quality of their operations.” Total Quality Management
  • 10. Basic Tenets of TQM • 1. The customer makes the ultimate determination of quality. • 2. Top Management must provide leadership and support for all quality initiatives. • 3. Preventing variability is the key to producing high quality. • 4. Quality goals are a moving target, thereby requiring a commitment toward continuous improvement. • 5. Improving quality requires the establishment of effective metrics. We must speak with data and facts not just opinions. Total Quality Management
  • 11. Value-based Approach • Manufacturing • Service Dimensions Dimensions – Reliability – Performance – Responsiveness – Features – Assurance – Reliability – Empathy – Conformance – Tangibles – Durability – Serviceability – Aesthetics – Perceived quality Total Quality Management
  • 12. BENEFITS OF TQM 1. Advantages unique to TQM: • It makes the company a leader. • Fastens the team work. • Makes the company more sensitive to customer needs. • Makes the company adapt more readily to changes. 2. Benefits to company • Quality improves. • Increased productivity. • Staffs are more motivated. • Cost reduced.
  • 13. 3. Benefits to customer • Fewer problems with product/services. • Better customer care. • Greater satisfaction. 4. Benefits to staff • Empowerment. • More training and more skills. • More recognition of achievement.
  • 16. Tools of TQM Bench-marking Tools of TQM
  • 17. Tools of TQM: Right First Time: Quality conscious at start Bench Marking: Measuring and comparing an organizational business process and practices against those of the best organization. Outsourcing: It is process of contracting out some function of an organization to out-side firms who can it cheaper and better. contd….
  • 18. ISO 9000(International organization for standardization ): Which sets out the criteria for world quality management system. It covers product testing, employee training, record keeping, suppliers relation, repair polices & procedures. Speed: TO survive and win. They can gain competitive advantage by being better, smarter, and faster than their competitors at doing valuable things for their customer. Statistical quality control: The technique follows sampling of activities in the process and sampling of final products. This process ensures maintaining standard of quality on the basis of accepting sampling procedure.
  • 19. Quality circles • Teams of workers and supervisors that meet regularly to address work-related problems involving quality and productivity. • Developed by Kaoru Ishikawa at University of Tokyo. • Became immediately popular in Japan as well as USA. • Lockheed Missiles and Space Division was the leader in implementing Quality circles in USA in 1973 (after their visit to Japan to study the same). S. P. Robins:- “Quality circle is work group of employees who meet regularly to discuss quality problems, investigate causes of the problems, recommends them to implement.” 19
  • 21. Objectives of QC: To enhanced quality of and productivity Promotes efficiency Encourage team work Increase employee moral & motivation Improve open communication & human relation by empowering the employees.
  • 22. Problem solving process in QC: Problem Problem Problem Solution identification prioritizations analysis recommendation Implementation Decision by of decision management making