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Gallery
7 Content Types + Hybrids
BEAUTIFUL CONTENT
Beautiful or cute content delights your
audience with its sole aesthetic appeal.
Why? People love pretty...
Dollar Shave Club
au.dollarshaveclub.com

FUNNY CONTENT
Funny content is king (think memes)
and comes in all shapes and fo...
Red Bull
redbullstratos.com

INSPIRATIONAL CONTENT
Inspirational or epic
content digs deeper into
the audience’s emotional...
American Express
openforum.com

INFORMATIONAL CONTENT
Informational or educational content has
intrinsic value for your au...
SCARY CONTENT
Scary or weird content
creates a feeling of fear or
unsettlement in your
audience.
Why? To shock, disgust, s...
Armani
youtube.com/GiorgioArmaniStore

SEXY CONTENT
Sexy content goes beyond beauty;
it has deliberate sex appeal.
Why? Be...
McDonald’s
facebook.com/McDonalds

NOSTALGIC CONTENT
Nostalgic content transports your
audience to bygone days but isn’t
n...
Combine multiple content
types to maximise your
impact and create…

Super Content
BEAUTIFUL + INFORMATIONAL
The Beauty Department
FUNNY + CUTE
All cat memes
FUNNY + WEIRD
Skittles
INSPIRATIONAL + INFORMATIONAL + FUNNY
Ted Talks
FUNNY + BEAUTIFUL + SEXY
Ryan Gosling ‘Hey Girl’
CUTE + INSPIRATIONAL
P&G ‘Thank you, Mom’
CUTE + FUNNY + INFORMATIONAL
Metro Trains ‘Dumb Ways to Die’
WEIRD + SEXY
Miley Cyrus ‘Wrecking Ball’
BEAUTIFUL + EPIC
Red Bull
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7 types of entertaining content (and how to combine them to create super content)

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7 types of entertaining content (and how to combine them to create super content)

  1. 1. Gallery 7 Content Types + Hybrids
  2. 2. BEAUTIFUL CONTENT Beautiful or cute content delights your audience with its sole aesthetic appeal. Why? People love pretty things and cute overload. Tourism WA 1001extraordinaryexperiences.com
  3. 3. Dollar Shave Club au.dollarshaveclub.com FUNNY CONTENT Funny content is king (think memes) and comes in all shapes and forms. It makes people laugh and share. Why? To be memorable and likeable. People share funny things.
  4. 4. Red Bull redbullstratos.com INSPIRATIONAL CONTENT Inspirational or epic content digs deeper into the audience’s emotional set and provokes reflection. Why? To inspire, motivate or wow your audience.
  5. 5. American Express openforum.com INFORMATIONAL CONTENT Informational or educational content has intrinsic value for your audience. It should be relevant, useful, interesting and honest. Why? Because your audience is hungry for knowledge.
  6. 6. SCARY CONTENT Scary or weird content creates a feeling of fear or unsettlement in your audience. Why? To shock, disgust, scare, unsettle or create buzz. Boost Mobile youtube.com/AUSBOOST
  7. 7. Armani youtube.com/GiorgioArmaniStore SEXY CONTENT Sexy content goes beyond beauty; it has deliberate sex appeal. Why? Because sex sells, apparently.
  8. 8. McDonald’s facebook.com/McDonalds NOSTALGIC CONTENT Nostalgic content transports your audience to bygone days but isn’t necessarily melancholic. Why? To connect with the audience on the basis of a shared past, history and cultural references.
  9. 9. Combine multiple content types to maximise your impact and create… Super Content
  10. 10. BEAUTIFUL + INFORMATIONAL The Beauty Department
  11. 11. FUNNY + CUTE All cat memes
  12. 12. FUNNY + WEIRD Skittles
  13. 13. INSPIRATIONAL + INFORMATIONAL + FUNNY Ted Talks
  14. 14. FUNNY + BEAUTIFUL + SEXY Ryan Gosling ‘Hey Girl’
  15. 15. CUTE + INSPIRATIONAL P&G ‘Thank you, Mom’
  16. 16. CUTE + FUNNY + INFORMATIONAL Metro Trains ‘Dumb Ways to Die’
  17. 17. WEIRD + SEXY Miley Cyrus ‘Wrecking Ball’
  18. 18. BEAUTIFUL + EPIC Red Bull

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