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Standing on the Shoulders of Giants:!
New strategies to involve more of the world with
data mining and intelligence extraction.
Dr. Steven Muskal!
Chief Executive Officer!
Eidogen-Sertanty, Inc!
smuskal@eidogen-sertanty.com
* Apple’s iPad was first released in April 2010.
70% of World’s Population Uses Mobile Devices
http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white_paper_c11-520862.html
Over half a billion mobile devices and connections were added in 2013
Growing World Demand for Connectivity
Spoiler Alert: Wearables
Mobile Social Networking
* March 2014: Facebook reported 1 Billion Active Mobile Users
Less Than Four Degrees of Separation
Tracking Epidemics and Other Public Health Issues
Tweet: “Poor little crumb’s got fever and red spots. I feel so sorry.”!
Tweet: “Coughed the whole night. I got it bad. Flu.”
http://geopatterns.enm.bris.ac.uk/epidemics/!
http://www.nydailynews.com/life-style/health/cough-cough-tweet-researchers-twitter-track-flu-article-1.1253136
Flu Detector - Tracking Epidemics on Twitter
Machine Learning and Knowledge Discovery in Databases Lecture Notes in Computer
Science Volume 6323, 2010, pp 599-602 Lampos, V. and Cristianini, N.
> 95% correlation with Health Protection Agency Data
Tracking Epidemics and Other Public Health Issues
Social and News Media Enable Estimation of Epidemiological Patterns Early in the 2010
Haitian Cholera Outbreak
•Cholera-related HealthMap news media reports, Twitter postings,
and government cholera cases reported strongly correlated with
official case data. !
•Data from Informal sources were available up to 2 weeks earlier!!
!
Am. J. Trop. Med. Hyg., 86(1), 2012, pp. 39-45 doi:10.4269/ajtmh.2012.11-0597
HealthMap alerts for the first one hundred days of the Haiti cholera outbreak.
Cloud Computing - A Revolution…
Nov 12, 2006
Quick Poll
• How Many of You Leverage “the Cloud?”
• Gmail Users?
• Dropbox?
• Use an iPhone or iPad?
II-SDV 2014 Standing on the Shoulders of Giants: New strategies to involve more of the world with data mining and intelligence extraction  (Steven M. Muskal - Eidogen-Sertanty, USA)
Eidogen Cloud Migration
• 2003-2005: 3 different server rooms: 120+ servers!
• 2005-2010: 1 colocation center: 5 caged racks!
• 2010-2012: 1 colocation center: 3 racks + EC2/RDS cloud
instances (mobile apps and migration) !
• 2012-2013: EC2/RDS cloud instances (primary) + 2 legacy
racks (“fallback”)!
The Cloud: Amazon AWS Growth
In January 2008, Amazon announced that the Amazon Web Services consume
more bandwidth than its entire global network of Amazon.com retail sites
http://aws.typepad.com/aws/2008/05/lots-of-bits.html
http://venturebeat.com/2012/01/31/amazon-aws-s3-growth-cloud/
Amazon S3 grew 192% year-over-year
AWS Free Usage Tier now includes Amazon
MS-Windows Server EC2 instances

February 23, 2012
Jobs Generated by Cloud Computing
U.S. number of unemployed persons (10.5 million) - i.e. unemployment rate (6.7 percent)!
April 4, 2014: http://www.bls.gov/news.release/empsit.nr0.htm
Mobile and Cloud
Cloud Applications Will Account for 90 Percent of Mobile Data Traffic by 2018
Many Apps, Huge Download Numbers
• Total Apps Approved for iTunes App Store: 1,542,115!
• Total Active Apps (currently available for download): 1,157,279 !
• Total Inactive Apps (no longer available for download): 384,836!
• Number of Active Publishers in the iTunes App Store: 300,572
March 31, 2014: http://148apps.biz/app-store-metrics
> 100 Billion Downloads!
However, Market Awareness Is Challenging…
January 28, 2012: http://www.quora.com/appbackr
Android
Eidogen’s Apps: More than 50K Downloads
In partnership with Molecular Materials Informatics, In partnership with Accelrys
In partnership with Intel
with InfoChem
Science-Cloud Tasks (Eidogen/Accelrys)
• What is it?!
‣ An iOS application for iPod/iPhone/iPad (Android planned)!
‣ A new Pipeline Pilot component collection!
• What does it do?!
‣ Allow any Pipeline Pilot PDF and HTML report to be easily
deployed to mobile devices!
‣ Allow authoring of new Pipeline Pilot protocols to deploy
dashboards and mobile-centered tasks and actions on mobile
devices!
• Free App from Apple AppStore (search ‘Accelrys’)
New Mobile Possibilities...
ScienceCloud Tasks / Mobile Collection
Pipeline Pilot Protocols are Easily ‘Mobilized’
Protocol Folders Appear in the Tasks App
Location Demo
Observation Capture (Demo)
Leverage Mobile Device Capabilities
• Camera, Audio, GPS, etc.
Embed and Deploy
Embed full applications within Pipeline
Pilot protocols and deploy to mobile users
Ligand Co-Complex Search (Demo)
R&D Productivity Has Been On The Decline
World Population Density
The G-Econ project gecon.yale.edu/
Let’s find a way to shift the numbers…
7 Billion people depend on fewer
than 500,000 people to discover
and develop new medicines.
Summary
• Billions of people routinely use and connect with mobile
devices. !
• Massive worldwide connectivity is unprecedented.!
• Well deployed social media frameworks are in-place and
easy to access.!
- e.g. Facebook, Twitter, and their APIs. !
• Science apps have been largely insular, vertical, and point
solutions. We need to recruit more of the world!!
• Cloud-based pipelining-tools, social media frameworks,
and mobile devices together open many new possibilities.!
Acknowledgements
!
• Accelrys!
- Matt Hahn!
- Dave Rogers!
- Jung Ku!
- Mike Peeler!
- Ton van Daelen
- Maurizio Bronzetti!
- Stephan Schurer!
- Alex Clark
II-SDV 2014 Standing on the Shoulders of Giants: New strategies to involve more of the world with data mining and intelligence extraction  (Steven M. Muskal - Eidogen-Sertanty, USA)
About Eidogen-Sertanty, Inc.

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II-SDV 2014 Standing on the Shoulders of Giants: New strategies to involve more of the world with data mining and intelligence extraction (Steven M. Muskal - Eidogen-Sertanty, USA)

  • 1. Standing on the Shoulders of Giants:! New strategies to involve more of the world with data mining and intelligence extraction. Dr. Steven Muskal! Chief Executive Officer! Eidogen-Sertanty, Inc! smuskal@eidogen-sertanty.com
  • 2. * Apple’s iPad was first released in April 2010.
  • 3. 70% of World’s Population Uses Mobile Devices http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white_paper_c11-520862.html Over half a billion mobile devices and connections were added in 2013
  • 4. Growing World Demand for Connectivity
  • 6. Mobile Social Networking * March 2014: Facebook reported 1 Billion Active Mobile Users
  • 7. Less Than Four Degrees of Separation
  • 8. Tracking Epidemics and Other Public Health Issues Tweet: “Poor little crumb’s got fever and red spots. I feel so sorry.”! Tweet: “Coughed the whole night. I got it bad. Flu.” http://geopatterns.enm.bris.ac.uk/epidemics/! http://www.nydailynews.com/life-style/health/cough-cough-tweet-researchers-twitter-track-flu-article-1.1253136 Flu Detector - Tracking Epidemics on Twitter Machine Learning and Knowledge Discovery in Databases Lecture Notes in Computer Science Volume 6323, 2010, pp 599-602 Lampos, V. and Cristianini, N. > 95% correlation with Health Protection Agency Data
  • 9. Tracking Epidemics and Other Public Health Issues Social and News Media Enable Estimation of Epidemiological Patterns Early in the 2010 Haitian Cholera Outbreak •Cholera-related HealthMap news media reports, Twitter postings, and government cholera cases reported strongly correlated with official case data. ! •Data from Informal sources were available up to 2 weeks earlier!! ! Am. J. Trop. Med. Hyg., 86(1), 2012, pp. 39-45 doi:10.4269/ajtmh.2012.11-0597 HealthMap alerts for the first one hundred days of the Haiti cholera outbreak.
  • 10. Cloud Computing - A Revolution… Nov 12, 2006
  • 11. Quick Poll • How Many of You Leverage “the Cloud?” • Gmail Users? • Dropbox? • Use an iPhone or iPad?
  • 13. Eidogen Cloud Migration • 2003-2005: 3 different server rooms: 120+ servers! • 2005-2010: 1 colocation center: 5 caged racks! • 2010-2012: 1 colocation center: 3 racks + EC2/RDS cloud instances (mobile apps and migration) ! • 2012-2013: EC2/RDS cloud instances (primary) + 2 legacy racks (“fallback”)!
  • 14. The Cloud: Amazon AWS Growth In January 2008, Amazon announced that the Amazon Web Services consume more bandwidth than its entire global network of Amazon.com retail sites http://aws.typepad.com/aws/2008/05/lots-of-bits.html http://venturebeat.com/2012/01/31/amazon-aws-s3-growth-cloud/ Amazon S3 grew 192% year-over-year AWS Free Usage Tier now includes Amazon MS-Windows Server EC2 instances February 23, 2012
  • 15. Jobs Generated by Cloud Computing U.S. number of unemployed persons (10.5 million) - i.e. unemployment rate (6.7 percent)! April 4, 2014: http://www.bls.gov/news.release/empsit.nr0.htm
  • 16. Mobile and Cloud Cloud Applications Will Account for 90 Percent of Mobile Data Traffic by 2018
  • 17. Many Apps, Huge Download Numbers • Total Apps Approved for iTunes App Store: 1,542,115! • Total Active Apps (currently available for download): 1,157,279 ! • Total Inactive Apps (no longer available for download): 384,836! • Number of Active Publishers in the iTunes App Store: 300,572 March 31, 2014: http://148apps.biz/app-store-metrics > 100 Billion Downloads!
  • 18. However, Market Awareness Is Challenging… January 28, 2012: http://www.quora.com/appbackr Android
  • 19. Eidogen’s Apps: More than 50K Downloads In partnership with Molecular Materials Informatics, In partnership with Accelrys In partnership with Intel with InfoChem
  • 20. Science-Cloud Tasks (Eidogen/Accelrys) • What is it?! ‣ An iOS application for iPod/iPhone/iPad (Android planned)! ‣ A new Pipeline Pilot component collection! • What does it do?! ‣ Allow any Pipeline Pilot PDF and HTML report to be easily deployed to mobile devices! ‣ Allow authoring of new Pipeline Pilot protocols to deploy dashboards and mobile-centered tasks and actions on mobile devices! • Free App from Apple AppStore (search ‘Accelrys’)
  • 21. New Mobile Possibilities... ScienceCloud Tasks / Mobile Collection
  • 22. Pipeline Pilot Protocols are Easily ‘Mobilized’
  • 23. Protocol Folders Appear in the Tasks App
  • 25. Observation Capture (Demo) Leverage Mobile Device Capabilities • Camera, Audio, GPS, etc.
  • 26. Embed and Deploy Embed full applications within Pipeline Pilot protocols and deploy to mobile users
  • 28. R&D Productivity Has Been On The Decline
  • 29. World Population Density The G-Econ project gecon.yale.edu/ Let’s find a way to shift the numbers… 7 Billion people depend on fewer than 500,000 people to discover and develop new medicines.
  • 30. Summary • Billions of people routinely use and connect with mobile devices. ! • Massive worldwide connectivity is unprecedented.! • Well deployed social media frameworks are in-place and easy to access.! - e.g. Facebook, Twitter, and their APIs. ! • Science apps have been largely insular, vertical, and point solutions. We need to recruit more of the world!! • Cloud-based pipelining-tools, social media frameworks, and mobile devices together open many new possibilities.!
  • 31. Acknowledgements ! • Accelrys! - Matt Hahn! - Dave Rogers! - Jung Ku! - Mike Peeler! - Ton van Daelen - Maurizio Bronzetti! - Stephan Schurer! - Alex Clark