Hayley Sember has over 9 years of experience in account management, sales, and business development. She currently works as an E-Commerce Account Manager for Glanbia PLC/BSN, where she has achieved 385% growth of key accounts within 7 months. Prior to her current role, she held positions as Southeast Business Manager and Corporate Account Executive. She has a proven track record of achieving sustained revenue growth and developing new business relationships.

1. HAYLEY SEMBER 405.762.6856
611 Northeast 7th Avenue ~ Delray Beach, Florida 33483 HayleySember@gmail.com
ACCOUNT MANAGEMENT/SALES PROFESSIONAL
An astute, persuasive and accountable professional with 9+ years of experience in account management and sales, demonstrates visionary thinking with a
clear understanding of “the big picture.” Offers a wealth of knowledge and expertise in capturing market share, driving sales revenue, increasing growth and
managing client relations; focused on pursuing National Account Management career opportunities within a progressive organization.
SUMMARY OF QUALIFICATIONS
Proven record of achieving sustained revenue growth YOY within competitive distribution sales environments vastly skilled in sales and
account management, and developing strategy to consistently win business in often complex and demanding marketplace. Strong
background in identifying and developing new business relationships and apply best-practice account management to uncover new
opportunity and maximize potential volume and profits. Offers analytical mind-set with outstanding presentation and negotiation abilities;
effectively manages sales functions, including forecasting, market analysis, pricing strategies, sales policies and product placement, as well as
formulating and executing sales promotions. An outstanding communicator with sharp interpersonal skills and leadership attributes;
consistently achieves goals and delivers results above and beyond performance expectations.
Key Areas of Expertise
 Business Development  Distribution Sales  Planning  Account Management/Sales  Building & Sustaining Profitable Relationships
 E-Commerce  Developing New Revenue Opportunity  Negotiating  Forecasting  Coordinating Cross-functional Teams
 Market Research  Competitive Business Analysis & Reporting  Execution of Trade Promotion & Marketing Activities
 Product Launches  Strategic Product Positioning  Branding  Brand Audits  Presentations  Promotions  Distribution Channels
 Pricing Strategies  Increasing Customer Satisfaction and Retention Rates  Leadership  Developing Cohesive Teams  Issue Resolution
PROFESSIONAL EXPERIENCE
GLANBIA PLC/BSN, Boca Raton, FL January 2007 – Present
Accountable product sales, e-commerce, securing new business, account management, market analysis and business distribution operations
as well as increasing expansion for this number one global nutrition company and brand family which designs, tests, develops, markets and
distributes physique and performance products, including dietary supplements, sports nutrition, and functional foods and beverages.
Select Accomplishments & Responsibilities
E-Commerce Account Manager May 2015 - Present
Promoted from South East Business Manager position to manage and develop key e-commerce accounts, such as Vitacost, Wishing U
Well, DPS and Supplement Edge.
 Have successfully achieved 385% growth of accounts within 7 months
 Increased Supplement Edge by 60% YOY
 Achieved increased favorable margin of Vitacost account
 Successfully introduced new items to increase sales with existing accounts and possible new accounts
 Regularly communicate and enforce PLCs policy and terms, including MOQ, branding, and order submission for key accounts
 Oversee all broker activity for e-commerce
 Present upper management with educated new business ideas and plans to continue growth of division
 Primary POC between customers and internal cross-functional teams
 Collaborate with accounting, warehouse and operations to resolve questionable chargebacks and deductions
 Assess and recommend customer-specific marketing and promotional programs; organize promotional deals with cross-functional
teams, including accounting and production
 Regularly conduct brand audits of key account websites to ensure brand consistency, including product image, sell sheets, sales and
marketing collateral
 Coordinate new product launches with marketing and brokers in relation to launch process, pricing changes, and customer campaigns
 Conduct and recap post-promotion analysis inclusive of ROI and sales lifts
 Analyze and forecast customer item levels
 Carry out market/business competitive analysis for pricing and promotions; analyze reports, customer information, sales and
inventory data to make recommendations, troubleshoot customer issues and increase sales with existing accounts
 Evaluate and resolve customer issues, including shipments and invoicing errors as well as damaged and/or shorted products
 Liaise with marketing team on artwork approval and to ensure all customers special request and projects are completed within
promised timelines
 Gather, correlate and assimilate sales data in relation to budget process
 Regularly update customer forecast for production and financial planning needs

2. HAYLEY SEMBER 405.762.6856
Southeast Business Manager January 2012 - April 2015
 Key contributor of sales force averaging 19.67% sales growth since 2007; successfully solicited sales for over 1,880 retail accounts for
three of the company’s major US distributors with sales for each distributor ranging from $4M to $30M annually
 Researched, planned and organized portfolio of entire territory to identify new sales opportunity
 Successfully penetrated territory and introduced product lines by developing and maintaining professional relationships with
distributors and stores in 18 states, successfully enhanced brand awareness, captured new business, increased revenue and market
share, and facilitated ongoing business YOY
 Focused retail-client visits to educate management teams and sales staff on product lines, shelf positioning, pricing, product launches
and promotions, motivating retailers to place orders though the company’s authorized dealers
 Achieved a minimum 15% increase in key account growth for majority of assigned accounts by designing and executing promotional
plans to sustain industry growth average and facilitate ongoing business
 Developed new-revenue streams and market share by thoroughly analyzing existing accounts and identifying new opportunity
 Successfully managed and directed the activities of promotional team consisting of 30 representatives in the Southeast Region
 Forecast monthly regional sales and evaluated market trends to capitalize on opportunity
 Managed channels of distribution, credit caps, purchasing, receiving and order processing
 Developed and maintained extensive knowledge and expertise of the complete line of products offered
 Created and delivered high-impact presentations to provide clients with in-depth, up-to-date product information
 Collaborated on corporate Breast Cancer Awareness project designed to raise money for charity while encouraging BSN employees to
engage in community activities
BSN/Corporate Account Executive January 2007 - January 2012
 Networked and cultivated positive business relationships with retailers and distribution leaders to promote company’s product lines
and services
 Consistently maintained above average sales performance for top house accounts
 Played a key role in increasing client satisfaction and retention rates
 Managed a team of eight demo representatives; conducted regular training and development activities, developed schedules and led
regular team meetings
 Ensured prompt delivery of training and support materials for national accounts
 Supplied clients with information on products, marketing and advertising requests, including product launches and promotions to
drive new sales
 Conducted feedback and follow-up on execution timetables for marketing/advertising, promotions, sales and product updates
 Supported and conducted in-store demonstrations, managed special guest appearances and promotions
 Addressed and provided prompt attention for client accounts with additional needs, implemented changes and/or provided resolution
 Traveled extensively throughout the region to conduct client account visits and in-store education training
 Participated in trade shows and coordinated with special event planner to manage athlete appearances during shows, conducted
product education seminars/ presentations focused on building brand awareness
 Planned promotional calendars and marketing initiatives to boost top-line sales
EDUCATION
OKLAHOMA STATE UNIVERSITY
Bachelor of Science, 2004
Stillwater, OK
PROFESSIONAL DEVELOPMENT
MHI GLOBAL SALES TRAINING
Professional Sales Development Training
An intensive advanced training course for experienced sales professionals, 2015
Hollywood, Florida
TECHNOLOGY
 MS Office: Word, Excel, Outlook & PowerPoint  SAP  Business Objects  Great Plains  CRM  SEO