Adfortheday.com is a website that microtargets ads to ensure consumers watch ads for a full minute without intruding on them. It solves the problem of ads being ignored or generating irritation by reaching consumers when they are willing to engage. The site ensures the selected target audience is exposed to the ad, watches it for a minute uninterrupted, and provides feedback to advertisers. Consumers willingly view the ad, share it on social media, and give feedback, while advertisers get reporting on views, shares, and effectiveness. The benefits are delivered for less than 1% of an advertiser's typical media budget.