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Good morning, my name is Rocco van den Berg and I am part of the Digital Accelerator of Philips, our centre of excellence helping to innovate business units across Philips also with help of Startups. And I would like to introduce you shortly to Philips, our views on how we think we can transform Healthcare and how we see ourselves interacting with Startups like yourself
We really strive to make the world healthier and more sustainable through innovation. And we are working hard to our global goal to improve the lives of 3 billion people a year by 2025.
To strive for something this ambitious, we need the most gifted and enthusiastic people. We need to challenge convention and discover new things. But above all, we’ll need to come together with others to make it happen. And that is why I am standing here today
Why is Philips working in this field? We're not just TVs & light bulbs. We're also one of the world leaders in medical technologies, like diagnostic imaging and clinical informatics;
We started innovating 120 years ago;
We invented the cassette tape and the CD and have been pushing the boundaries of consumer and medical technologies ever since;
And today with local presence in more than 100 countries, Every year, over 275 million hospital patients are monitored by Philips equipment and Philips sells the same number of consumer appliances into homes across the world.
Which leads me back to why I'm here today, because the future of healthcare begins where these two worlds increasingly collide.
Healthcare systems today treat sickness, manage diseases once they've taken hold, instead of preventing illness by prolonging health. Reactive not proactive.
We manage healthcare very fragmented and disconnected. But is this sustainable?
The world population is growing and aging fast, and we're suffering from more chronic and lifestyle-related diseases than ever;
Chronic, or non-communicable diseases kill 38 million ppl each year (WHO);
In the next 5 years, China's aging population will help to double healthcare spend to more than $1 trillion;
In the US, where half of the population will be living with chronic diseases by 2020, healthcare costs are predicted to jump 50% to reach a staggering $4.5 trillion;
The EU, faces a shortage of 1 million healthcare professionals. And in most African countries, there's unlikely to be enough caregivers to deliver even basic immunization and maternity services.
Without radical solutions, global healthcare systems will be stretched to breaking point before the end of this decade.
In order to deal with this future, four profound market trends are shaping the future of HealthTech: Global resource constraints on health systems drive the shift to value-based healthcare to reduce cost, increase access and improve outcomes Aging populations across the globe and the rise of chronic conditions drive the shift of care to lower cost settings and homes Consumers who increasingly engage in their health create opportunities to focus more on prevention Digitalization has reached a turning point in healthcare, shifting value from devices to software and services
We see two major opportunities for Philips to address: 1.) Industrialization of care: standardizing and optimizing the building blocks of healthcare to enable health systems to deliver better outcomes at lower cost. 2.) Personalization of care: the convergence of professional healthcare and consumer health, enabled by data and digitalization, leading to increasing self-management and individualized treatment paths.
Our vision at Philips is of a health continuum, where the healthcare and consumer worlds integrate to put ppl at the heart of a holistic system that monitors them continuously and helps the right ppl to take action when needed. 5 stages: Healthy Living and Prevention, to Diagnosis, Treatment and Home care.
The health continuum starts even before a person gets sick. Healthy living in a healthy environment is the first step in the continuum. Furthermore, we can assist people to prevent themselves from certain diseases and manage their own health. Use of personalized and adaptive pathways for diagnosis. We aim to enable more effective therapy, faster recovery and better outcomes. Last but not least, support recovery and chronic care at home with our innovative solutions. The Health continuum consists of monitoring, informatics and connected care
Philips is already present and often global leader in many areas across this continuum. From traditional consumer products to traditional hospital solutions
What would these solutions look like?
Imagine you suffer from chronic obstructive pulmonary disease (COPD), and that you need to keep track of your condition -- what would you want?
Philips & Dutch hospital Radboud: full H2H concept, includes a wearable diagnostic prototype and an e-care app.
Data is collected and analyzed through the e-care app to pick up on early warning signs = they can live a much fuller life at home, reassured they are able to avoid a life-threatening attack.
Let's look at a short video of how that can make a big impact on someone's day to day life.
[COPD video 2m45]
Another challenge with current healthcare devices and solutions: they're often targeted at one specific stakeholder. But the needs of consumers are increasingly linked with those of the clinician.
New digital tools and capabilities are driving increased collaboration, offering new opportunities for improved health management.
The eCare solution also enables population health management. Allows healthcare professionals to access real-time data from not just one individual patient, but from an entire cross section of their patient population.
In future, will be able to benchmark that data against anonymized data from thousands of others = clear overview of local population = informed decisions on when and where to intervene [already started: CareSage example]
How do these solutions interconnect? Gathers date from wide range of sources to produce amazing insights:
Philips HealthSuite Digital Platform. Total game changer for the industry.
Open, secure, cloud-based platform. Pulls together the vast amounts of data produced by Philips solutions, as well as sources across the health continuum, including third party solutions inc. medical data.
Compiles & normalizes this data, then runs algorithms to find new trends & insights = deliver patients more predictive and more personalized care to enable them to manage their own health.
Will support the transformation to new, more collaborative healthcare models -- patients, families, medical professionals and care providers, real time, right information to the right person = fast and effective decisions.
Philips HealthSuite Digital Platform. Total game changer for the industry. Remember “because the future of healthcare begins where these two worlds increasingly collide. “ That’s why we built Philips HealthSuite Digital Platform The platform supports the transformation to new, more collaborative healthcare models -- patients, families, medical professionals and care providers, real time, right information to the right person = fast and effective decisions.
To provide best solutions for our customers, we need to work together -- with start-ups, with universities, with other large companies, with customers.
The HSDP has been developed by Philips but one company cannot provide all the solutions in the health continuum.
Which is why the HSDP features open APIs and SDKs, to enable collaboration and workflow between a wide range of parties, as well as integration of data from multiple sources worldwide.
Where will all this lead?
I hope they'll experience their healthcare in 2020:
empowered. Instead of health being monitored and treated by health care providers and clinicians, they are taking ownership of their own health. Insights to prevent Connected to other Assured More effective
Clinicians: Working better together Wealth of data from medical and personal sources to diagnose and monitor better
They will feel part of a more connected healthcare world. Experience as a patient is no longer fragmented and reliant on face-to-face care. They feel reassured to know that diagnoses can be made much faster and more accurately.
Their clinicians will be able to work together more effectively to customize treatment plans for their specific needs, by drawing on insights from digital solutions that combine clinical and personal health data across the health continuum = unprecedented depth of understanding of their patients, both as individuals and as part of the wider population.
What ultimately is the future of healthcare? For me, it's a system that's transformed from being fragmented and reactive into being truly integrated, proactive and life changing for all of us. Thank you.
Philips - Innovating in the healthcare continuum. Rocco van der Berg, PHILIPS.
Philips, Innovating in the
Rocco van den Berg
Innovation Lead, Digital Accelerator
a year by 2025
We’re aiming to improve the lives of
We strive to make the world healthier and
more sustainable through innovation
The future of healthcare begins…
….where two worlds collide
An aging population with more chronic and lifestyle related
diseases puts a focus on healthcare cost containment
• By 2020, China's aging population will help to double healthcare spend to more than $1 trillion
• In the US, half of the population will be living with chronic diseases by 2020 and healthcare costs
are predicted to jump 50% to $4.5 trillion
• The EU faces a shortage of 1 million healthcare professionals
• In most African countries, there's unlikely to be enough caregivers to deliver even basic
immunization and maternity services
Industry trends and opportunities in HealthTech
engaged in their health
Shift to value-based
healthcare will reduce
waste, increase access and
Care shifting to lower
cost settings and homes
Connectivity and digital shifting value from devices to software and services
We see two major opportunities for Philips:
Personalization of care
Driving convergence of professional
healthcare and consumer health
Industrialization of care
Enabling providers to deliver lower-cost care
and better outcomes
Health Continuum We target healthcare
customer and consumer needs along the health
Ensure first time
and adaptive care
and chronic care
Enable people to
Help people to
live a healthy life
in a healthy
Improve population health outcomes and efficiency through
integrated care, real-time analytics and value-added services
Monitoring, informatics and connected care
PreventionHealthy living Diagnosis Treatment Home care
Health Continuum We build on our strong
1 Global leader: #1 or #2 position in the global market.
Source: GfK, Nielsen, Euromonitor, Frost and Sullivan, Home Healthcare TBS, PCMS market insight.
#1 in China
#1 in North America
Global top 3
#1 in North America
Monitoring, informatics and connected care
Enabled by one open source digital platform
The Philips HealthSuite Digital Platform
HealthSuite digital platform
Support for the healthcare consumer’s ecosystem
leads to the best