The document summarizes an experiential marketing case study by the Flagstaff CVB involving 9 partners over 1 year. It included 8 activations to promote Flagstaff tourism, distributing over 5,000 promotional items. The campaign saw over 50 participants generating more than 75 social media posts and comments, gaining over 120 new followers for VisitFlagstaff. The wide-reaching campaign resulted in over 4.5 million impressions and relationships with local partners.
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GCOT 2015 - Experiential Marketing
1. Governor’s Conference on Tourism: Experiential Marketing 6.22.15
Experiential Marketing Case Study
Heather Ainardi, Flagstaff CVB
2. Governor’s Conference on Tourism: Experiential Marketing 6.22.15
What is it?
9 Flagstaff Partners
1 Year Duration
8 Activations
5 Suites
1 Thermometer
2,000 Personal Fans
5,000 Ice Packs
5,000 Scenic Chairlift Tickets
1 Super Bowl Central
Wallscape located in Legends Entertainment District
11. Governor’s Conference on Tourism: Experiential Marketing 6.22.15
Wait,
that’s all?
Legends Entertainment District
Arizona Diamondbacks
Phoenix Suns
Phoenix Mercury
AZ Super Bowl Host Committee
19. Governor’s Conference on Tourism: Experiential Marketing 6.22.15
Results
More than 4.5 million impressions (not including drive traffic)
Inclusion in Super Bowl Central clean zone
Relationships and reduced pricing with Legends partners
20. Governor’s Conference on Tourism: Experiential Marketing 6.22.15
#VisitCool
People
Coming soon
to a location
near you.
Notas del editor
How many visitors come to Flagstaff annually?
This study used many different touch points and calculations to come up with this figure including National Park visitation and lodging supply and occupancy.
The second question usually asked……