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How to succeed at Kickstarter and Crowdfunding PR

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Based on experience of raising more than $9 million funding on crowdfunding platforms such as Kickstarter and Indiegogo, Heather Delaney, Head of Kickstarter and Consumer Tech at Dynamo PR shares top tips on how not #fundingfail and instead how to be #fullyfunded.

This presentation was first given at Mobicamp in Bern, Switzerland on November 6th, 2014.

For more information visit http://www.dynamopr.com

Publicado en: Marketing

How to succeed at Kickstarter and Crowdfunding PR

  1. | 1 @DivertingLife How (Not) To #FundingFail Heather Delaney Head of Consumer Tech and Kickstarter at Dynamo PR heather.delaney@dynamopr.com @DivertingLife
  2. | 2 @DivertingLife Intro to Crowdfunding
  3. | 3 Technology 26% @DivertingLife Reality Check - Kickstarter Edition 176,866 projects 42% success rate Average raised $14,826 $77,735
  4. | 4 Gaming 34% @DivertingLife Reality Check - Kickstarter Edition 176,866 projects 42% success rate Average raised $14,826 $62,045
  5. | 5 Chance of a million? @DivertingLife Reality Check - Kickstarter Edition 0.05%
  6. Dynamo has now raised over $9 million Raised $9,163,077 from 15 campaigns in 18 months | 6 @DivertingLife
  7. | 7 @DivertingLife How To #FundingFail
  8. | 8 @DivertingLife #FundingFail #1 - Expect Riches "My idea is going to raise $5,000,000!"
  9. #FundingFail #2 - Put It ALL In Your Video | 9 @DivertingLife "Everyone loves videos and I simply cannot explain everything in less than 8 minutes!"
  10. #FundingFail #3 - Keep It Secret. Keep It Safe. "I don't want anyone talking about my project yet, so I am | 10 @DivertingLife going to surprise them when it's live!"
  11. #FundingFail #4 - Hurry Your Launch "I heard there might be a competitor launching soon, I have | 11 @DivertingLife to launch before anyone else does!"
  12. #FundingFail #5 - You Are Not Prepared To Deliver "I have spoken to one manufacturer/developer. I got this! " | 12 @DivertingLife
  13. #FundingFail #6 - Take A Break After Launch "I have launched my project, now it's time to sit back and | 13 @DivertingLife watch the money roll in!"
  14. | 14 @DivertingLife #FullyFunded
  15. #FullyFunded #1 - Keep It Simple Stupid | 15 @DivertingLife Would your mother understand your sales pitch?
  16. | 16 @DivertingLife #FullyFunded #2 - Creativity Is Key Pledge levels must be interesting, think carefully.
  17. #FullyFunded #3 - Give Them Something To Write By having your content ready ahead of time you give press | 17 @DivertingLife everything they need without having to wait.
  18. #FullyFunded #4 - Give Press a Chance | 18 @DivertingLife Give press time before launch to write an article, they will thank you for it.
  19. #FullyFunded #5 - Provide Relevant Information Update your backers with relevant news on your project and | 19 @DivertingLife product.
  20. | 20 @DivertingLife #FullyFunded #6 - Be Responsive Respond to every comment.
  21. | 21 @DivertingLife Thank You! Session Q & A Heather Delaney Head of Consumer Tech and Kickstarter at Dynamo PR heather.delaney@dynamopr.com @DivertingLife

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