Based on experience of raising more than $9 million funding on crowdfunding platforms such as Kickstarter and Indiegogo, Heather Delaney, Head of Kickstarter and Consumer Tech at Dynamo PR shares top tips on how not #fundingfail and instead how to be #fullyfunded. This presentation was first given at Mobicamp in Bern, Switzerland on November 6th, 2014. For more information visit http://www.dynamopr.com

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How (Not) To #FundingFail
Heather Delaney
Head of Consumer Tech and Kickstarter
at Dynamo PR
heather.delaney@dynamopr.com
@DivertingLife

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Intro to Crowdfunding

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Technology
26%
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Reality Check - Kickstarter Edition
176,866 projects
42% success rate
Average raised $14,826
$77,735

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Gaming
34%
@DivertingLife
Reality Check - Kickstarter Edition
176,866 projects
42% success rate
Average raised $14,826
$62,045

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Chance
of
a
million?
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Reality Check - Kickstarter Edition
0.05%

6. Dynamo has now raised over $9 million
Raised $9,163,077 from 15 campaigns in 18 months
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How To #FundingFail

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#FundingFail #1 - Expect Riches
"My idea is going to raise $5,000,000!"

9. #FundingFail #2 - Put It ALL In Your Video
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"Everyone loves videos and I simply cannot explain
everything in less than 8 minutes!"

10. #FundingFail #3 - Keep It Secret. Keep It Safe.
"I don't want anyone talking about my project yet, so I am
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going to surprise them when it's live!"

11. #FundingFail #4 - Hurry Your Launch
"I heard there might be a competitor launching soon, I have
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to launch before anyone else does!"

12. #FundingFail #5 - You Are Not Prepared To Deliver
"I have spoken to one manufacturer/developer. I got this! "
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13. #FundingFail #6 - Take A Break After Launch
"I have launched my project, now it's time to sit back and
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watch the money roll in!"

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#FullyFunded

15. #FullyFunded #1 - Keep It Simple Stupid
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Would your mother understand your sales pitch?

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#FullyFunded #2 - Creativity Is Key
Pledge levels must be interesting, think carefully.

17. #FullyFunded #3 - Give Them Something To Write
By having your content ready ahead of time you give press
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everything they need without having to wait.

18. #FullyFunded #4 - Give Press a Chance
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Give press time before launch to write an article, they will
thank you for it.

19. #FullyFunded #5 - Provide Relevant Information
Update your backers with relevant news on your project and
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product.

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#FullyFunded #6 - Be Responsive
Respond to every comment.

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Thank You!
Session Q & A
Heather Delaney
Head of Consumer Tech and Kickstarter
at Dynamo PR
heather.delaney@dynamopr.com
@DivertingLife