RingLead Webinar: The 7 Sins of Cold Email

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Learn how to avoid the 7 sins of cold email to write sparkling emails that wow your prospects, turning cold emails into warm conversations that get new customers.

Sales

About Heather
 7+ years of copywriting
 Former economist
 Clients:
 Collaborated with Aaron Ross
on sequel to Predictable Revenue
 Written cold emails that get
38% response rates

How do you write a cold email that
generates dozens of warm leads?

STEP #2: THE PROBLEM
Learn your prospects’ pain points

STEP #4 SOCIAL PROOF:
Show your value, don’t tell

STEP #5: CALL TO ACTION
What’s their incentive?

5. Don’t Take Your Pants
off on the 1st Date

Don’t write bad cold emails like these!
….PLEASE!

Problem #1: SELFISH
Focus more on your prospects!

Problem #2: ALL FEATURES
Transform features to benefits

The First Sentence
• Question/Bold Statement
• Fear of Loss/Value

The Value Story
• Social Proof
• Numbers/Stats
• Show, don’t tell value

The Call to Action
• Incentivize
• Specific time or “When”?

“If You’ve Got Bad Data,
You’ve Got Nothing.”

Are you read to fill your pipeline with
qualified leads? …Contact us!
Heather R Morgan | Salesfolk CEO| heather@salesfolk.com

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