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Maximizing Social Influence
Focusing on the Image   through Visual Content
store displays




                               Logo                          print media


Visual Content is Story Telling. How will you tell your brand’s story?
Don’t just tell me.

SHOW ME.
Know Your Voice.    Know Your Audience.     Translate into Aesthetics.




                   create
                                          curate
                                      and
“TIMELINE” Stories




  Visual
 content
  social
           “Interest” STORIES
Strategy
Twitter
Profile
                                        image
                 header
                  image


                                      INTRO TEXT




                 media
                gallery             branded
                                    hashtag




VISUAL ANATOMY OF A TWITTER PAGE.
background
Profile
                                                      image
                                                    81 px by 81 px




           Header image
             520 px by 260 px
           1200 by 600 resolution
                                    background   1600 px by 1200 px
                                                    under 200K
                                       image


Optimizing Images for Twitter.
facebook
header
  image


      Profile
       image




                                buttons/
                                  apps




VISUAL ANATOMY OF A facebook brand PAGE.
Cover Image
    851px by 315px                       Profile
      JGP or PNG
   less than 100 KB
                                          image
                                       160 px by 160 px
                                        don’t scale to fit




                                        TIMELINE
                                        CONTENT
                      buttons
                                       960 px by 960 px
                                          resized to 403 px in
                      111 px by 74px          timeline view




Optimizing Images for Facebook.
COLLAGE




humanize



             profile
              image
           integration
fans/
        customers




space




           logo
        placement
2013 facebook
timeline redesign
   source: insidefacebook.com
instagram
cover comprised of
    instagram images




                                intro
                Profile
                                 text
                 image



                                        recent
                                        images




VISUAL ANATOMY OF An instagram brand page
pinterest
Profile image




                                            INTRO TEXT




                            image
                            board



VISUAL ANATOMY OF A pinterest brand PAGE.
Optimizing
Images for
 Pinterest

  source: mashable
Behind the Scenes   Creative Product Shots   Locale/Community




Quotes/Memes        Business Culture/Theme   Customers {ask permission}


                                                    Visual Content Ideas
... and there is always humor.
smart
phone
photo
 tips
Smart
Phone Photo Tips


                      Use
                     Natural
                     Light.

                      Play
                      with
                    texture.




                   image: the house of smiths
Smart
Phone Photo Tips




    CHEAT. It’s ok.
 DIY Product Set-Up.

   Source: byourownblog.blogspot.com
Smart
Phone Photo Tips




  Crop, don’t zoom.



                      image: digital crave
Smart
Phone Photo Tips


                   app: instagram




                     Fake blur?
                    Use sparingly.



                              image: janelle diamond
Smart
Phone Photo Tips




                     app: afterlight



                   Edit first. Then filter.
                     {or don’t filter}



                                 image: simply pure photo
Smart
Phone Photo Tips




                   Forget the flash.



                               image: gizmodo
Smart
Phone Photo Tips




  Clean your lens.
                     image: maclife
Smart
Phone Photo Tips


                    app: afterglow




                   Change perspective.
                   Shoot from the hip.



                                image: flickr
Smart
Phone Photo Tips




                    Use good
                   composition.



                          image: lifehacker.com
Smart
Phone Photo Tips




                    Did you tap? Tap on
                   the image to focus it.



                                image: lifehacker.com
Smart
 Phone Photo Tips




        app: ditpic




              Use an app to tell a
               multi-photo story

image: coolprogeny.com
Next webinar
getting to local: engaging your
local audience through social
             media

         august 2013
thanks!
      Heather Walsh
 The Weisse Group, LLC
  www.weissegroup.com
heather@weissegroup.com

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focus on the image: maximizing social influence through visual content