1. 08/2015 to 06/2016
San Diego, CA
Dynamic communications specialist with extensive experience in business development.
Client-focused professional with an accomplished history in event planning.
Dedicated and meticulous attention to detail, paired with creativity and flexibility guarantee not only a
wildly successful event but also a positive experience for every client.
Constantly driving company growth with innovative and business-savvy ideas and great business
Implementing bold and decisive marketing strategies to analyze clients needs and initiate highly-effective
and targeted marketing campaigns.
Seasoned networking expert, possessing a natural gift of relationship development.
Applying powerful and creative problem solving techniques combined with strategic planning skills
resulting in an accomplished background in management.
Consistent production of high-performing teams further demonstrates proven leadership ability and a
continued commitment to excellence.
Director of Business Development
Accuscore (IT Start-Up)
Drafted grant and investment proposals to obtain business funding.
Secured $1M investment funding with targeted effective networking.
Prepared and coordinated major proposal processes from initiation to implementation.
Identified opportunities through applying creative strategies, igniting product and company recognition in the
Developed and secured 63 new accounts over 4 months.
Delivered status reports to investors for budgeting and planning.
Focused on creating client relationships with creativity, expert product knowledge and persuasive determination.
Penetrated national 3 Pilot programs securing $11M in revenue.
Identified and established strategic partnerships using social media.
Partnered with non-profit organizations boosting national exposure.
Ambassador at industry trade shows and national conventions.
Presented cutting-edge, informative presentations to prospects using video conferencing, webinars and if possible,
preferably in person.
Invited to speak at 7 national conferences introducing company.
239 Tamarack Avenue D, Carlsbad, CA 92008 | C: 8584366943 | firstname.lastname@example.org
2. 07/2013 to 06/2015
La Jolla, CA
Extensive knowledge of Salesforce and Microsoft Office Suite.
Executed lead scoring and nurturing programs.
Managed targeting, segmenting and profiling of prospects and customers.
Applied advanced knowledge of best practices in B2B marketing and demand generation, including rules-based
Proficient in multiple formats of demand generation, including email, websites, PPC, SEO, Social, direct mail,
telemarketing, and PR.
Created successful ROI-driven marketing campaign plans.
Initiated written communication with clients, media, non-profit partners and industry executives,including press
releases, white papers, grant and pilot proposals, contract writing, partnership agreements and NDA's.
Spearheaded SEO and online marketing initiatives ensuring clear and concise copy.
Demonstrated ability to work under pressure in order to meet strict deadlines.
Applied outstanding attention to detail, while exhibiting soupier time and project management skills.
Developed professional webinar presentations driving business development.
Collaborated with CEO and website designer to create marketing and promotional material, including monthly
newsletters, promotional calendars and content for weekly email blasts.
U.S. Director of Recruiting & Training
IMSM International Management Systems MarketingDe
Recruiting and Training
Managed all phases of recruitment, including defining hiring management needs and posting available positions.
Developed creative recruiting strategies that met anticipated staffing needs.
Oversaw all aspects employee life cycle process, including on and off boarding.
Effectively utilized social networks to locate qualified candidates.
Mastered LinkedIn Recruiter.
Recruited, trained and supervised 50 new managers annually.
Generated business development awareness by implementing in-depth sales and marketing training programs.
Developed and facilitated specialized training modules including instruction in proficient contract writing,
creation of sales contracts, negotiating acceptable pricing and company policies.
Created training course objectives, course content, including United States employee training manual and sales
Business Development & Marketing
Worked extensively with database management functions, including list management, data validation,
segmentation, tagging, custom report creation and import/export of CRM data.
Managed the release documentation process, including job postings,employment contracts and US press releases.
Managed all SEO.
Spearheaded marketing projects from concept development to implementation, execution and evaluation of
Utilized writing skills to create impactful industry savvy content.
Developed and executed vertically-focused sales campaigns.
Oversaw Website, ensuring content was relevant and updated.
Drafted action plans reviewing US sales project status and proposed changes.
Collaborated with UK marketing team on design and content of marketing materials and creative strategy.
Identified opportunities with key players to create ongoing and mutually beneficial referral systems.
Advanced knowledge of computer systems and marketing software.
3. 09/2009 to 08/2013
Executed events responsible for the continued growth and development of managers and executive team.
Created events tied to sales contests, including destination, accommodations and travel arrangements.
Organized staff development events to enhance and increase productivity, improve skill sets and encourage
Conveyed through clear and concise instruction expectations and objectives necessary for success of event,
Proven ability to manage upwards, a hard-working good team player equally effective with people up and down
the chain of command.
Applied imagination and creativity to develop, produce and manage unique and innovative projects, with
multiple supporting themes.
Demonstrated superior planning and organizational skills managing multiple events and projects, within
deadlines and under budget.
Responsible for planning the semi-annual sales conferences for 200+
Managed conference logistics, program content, key-note speakers, catering and accommodations, entertainment
and social events.
Events included yacht charters, holiday parties, educational seminars and catered dinners with entertainment, to
name a few.
Managed national sales team numbers with a revenue stream of $2.3M annually.
Increased market share by 83% over the course of a 3 years.
Managed a national sales staff of 50+ members.
Drove sales growth throughout United Sates managing sales goals, monitoring individual numbers and
implementing sales contests.
Submitted monthly sales reports to U.K. based CEO, reviewing new accounts and renegotiated key contracts, sales
numbers, measuring SEO results and marketing campaign success.
Owner * Sales * Marketing * Training
Polka Dots & Popsicles
Founded award winning boutiques offering clients selections from hundreds of local, national and international
artists and vendors.
Nominated for Business Woman of the Year 2012
Awarded Best New Business 2009, Best Boutique 2010/2011/2012,
Best Shopping Experience *Customer Service & Product Selection* 2011/2012
Imitated business marketing strategies utilizing the local community.
Ignited local media attention including TV and print media with unique concept, creating publicity, brand
awareness and sales.
Developed a client base of 5000+ in 48 months of business.
Excellent customer service and personal shopping experiences.
Savvy social media presence on all available platforms.
Special events held monthly, catering to thousands of clients annually and contributing to 28% of annual sales.
Launched a monthly event which developed into great success, having 700+ ladies on average, creating a night
of revenue which grew exponentially every month.
Small business liaison in local government and non-profits.
Developed relationships local influential decision makers raising support growth opened 2 new stores within 3
Managed and developed team of 30 Rock-Star committed and loyal employees.
4. 03/1999 to 07/2006
01/1996 to 11/2002
Created and launched eCommerce website expanding client reach internationally, increasing sales by 40%
Partnered with local businesses creating direct marketing channels.
"Polka Dots and Popsicles was voted Best New Business 2010/11/12 by Phoenix New Times. Featured on local television
shows: Sonoran Living Live, Fox 10 News Live and Good Morning Arizona & Arizona Republic, Arizona Business
Gazette, Go Gilbert Magazine, Amy Peters and Souls Soup Inc."
Lead Flight Attendant/Director of Training/Charter Sales
Identified new sales opportunities though extensive networking, research and client referrals.
Created professional presentations, paralleling luxury of item.
Established 20+ new accounts, earning a combined profit of over $2M.
Recognized as top sales generator for 4 consecutive years. 2001-05.
Oversaw companies non-profit division with a project budget $1.2M.
Executed proof of concept implementations to validate donation feasibility, reviewed proposals from NP's to
Monitored costs, timescales and resources necessary to achieve the donation of 2 trips annually to non-profit
Allocated scheduling time, available staffing and client contributions.
Monitored program budgets and costs to verify company costs were within budget parameters
and utilized with maximum efficiency.
Launched "Employees Gift Back" program in 2001.
Resulting in 100% of future non-profit trips having personal costs covered,employees donating a 7-10 day gift of
Organizations included Doctors Without Borders, Operation Smile and Make a Wish Foundation.
Travel Coordinator/Lead Flight Attendant/Instructor
Instructor and creator of training program for 37 Flight Attendants.
Produced certification manuals for newly acquired 737/757 aircraft.
Directed and oversaw two fully inclusive FAA certification programs.
Ensured certification program and manuals compiled with all necessary regulations required for operating under
a 121 licence..
Headed 3 FAA aircraft certifications with 100% success rate.
Managed airlines training program.
Instructed FAA mandated training of safety procedures compliance.
Coordinated logistics for extensive domestic and international trips.
Expert in unrivaled luxury customer service.
Extensive domestic and international travel knowledge.
America West Airlines
Tempe, AZ, USA
Sydney, NSW, Austrlia
Instructor teaching FAA required initial and recurrent training for 2000+ flight attendants.
Collaborated with a team of safety specialists selected to develop and produce write and create training and safety
Presented this material company semi-annual training conferences.
Created, wrote and produced CRM (Crew Resource Management) program used to train 4000+ pilots and flight
attendants each year..
Headed committee tasked with executing 4 day company wide event, for on-board medical equipment now
required by the FAA.
Bachelor of Science: Communications
Arizona State University
Graduated Summa Cum Laude
University of Sydney
Summing Up Heidi
Social Networking Expert
Creative and Innovative
Exceptional Writing Skills
Media Relations Training
Compelling Public Speaker
Dedicated Team Player