Richard Higgs, CEO at brightsolid discusses how to apply our technology to reduce cost in the current low price oil economy.

1. 1
Welcome to the deflationary world of digital services

2. The next 30 minutes
 What we’re hearing from the
board room and beyond
 How we apply our technology to
reduce cost
 The options we have

3. 3
The board have concerns and down
the list is IT

4. 4
Security, ease of consumption, cost savings and
collaboration are on our minds for today as
budget cuts are the reality

5. 5
Positive spiral through technology

6. 6
Opening doors through deflationary IT

7. 7
Where everyone is embracing the cloud

8. 8
Change means effort?

9. 9
How does internal IT feel?

10. 10
How much could we actually save?

11. 11
£350K a year
-the best we’ve achieved
to date

12. 12
Aberdeen City Council
Migrated
entire
infrastructure
in under 6
weeks
No
disruption to
service
Significant
monthly
savings

13. 13
“Aberdeen City Council has been impressed with the quality,
flexibility and personalisation of service during transition
to the new arrangements in extremely tight timescales, with
minimum interruption to normal service. In brightsolid, we
have found a partner with whom we can innovatively work
as we digitally transform our council services while also
reducing our operational costs.”
Aberdeen City Council Finance
Policy and Resources Convenor Councillor
Willie Young
Technical Innovation with Personal Service

14. 14
Price matching our clouds to Azure, a recent
example
Hardware
operational
budget of
<£1m
Azure
cost
estimator
tool
Azure £250K
per year
brightsolid
£185K
per year
brightsolid includes: service desk, remote
back-ups and DDoS protection

15. 15
How?Critical Attributes, Choices, Outcomes

16. 17
Secure Communications

17. 19
Example Amplified DDoS as standard

18. 20
Green technology for cost savings

19. 21
Ecofris PUE sub 1.25
25 Kw per
rack
Cooling the price of high density IT

20. 22
DR has to be there……. And at a third
of the price of your primary cloud

21. 23
Save
money,
cost and
capex
To enable
DR
Focus on
the
important
Provide
flexibility
& Agility
To try
new
services
Move to
Digital
services
So we can, but why move to cloud?

22. Decision made by CIOs to adopt hybrid, but often no
strategy to achieve it.
of enterprises
have decided
to implement
Hybrid Cloud,
but have not
yet selected
strategies
and/or
partners
46%
Hybrid cloud
market will be
worth £56B
by 2019 i
Hybrid Cloud Implementation Status
ii
26%
Using now
28%
No plans yet
28%
Within
12 months
18%
In 12-24
months
Hybrid Cloud, adoption set to
accelerate

23. 25
Technical Innovation with Personal Service
Information Classification: Restricted
brightsolid Cloud
We have four Cloud Platforms…
Hyper-V Dundee
HVD
99.99% SLA
Hyper – V
Aberdeen
HVA
99.99% SLA
VMware Dundee
VMD
99.99% SLA
VMware
Aberdeen
VMA
99.99% SLA

24. 26
Technical Innovation with Personal Service
Information Classification: Restricted
Two Core Cloud Capabilities two choices within each
Dedicated Cloud and Multi-tenanted Cloud
Dedicated Cloud:
 Infrastructure dedicated to a specific
Customer
 Customer may have security specific
concerns
Multi-tenanted Cloud:
 Customer resides on brightsolid multi-
tenanted cloud
 Shared infrastructure
 Software enables virtual tenant boundaries

25. 27
Technical Innovation with Personal Service
Information Classification: Restricted
Dedicated Cloud
Historically:
 Very large customer –
economies of scale
 Specific hardware
requirements
 Stringent security
requirements
Benefits:
 Dedicated architecture
ensures security isolation
 Zero chance of ‘noisy
neighbour’ syndrome
 Can be certified to specific
security accreditations
Caveats/Limitations:
 Dedicated cloud typically doesn’t take advantage of economies of
scale
 Limits scope for resiliency/can make architecting for resiliency
more expensive
 Performance benefits that can be delivered by broader design of a
multi-tenanted platform aren’t present

26. 28
Technical Innovation with Personal Service
Information Classification: Restricted
Multi-tenanted Cloud
Ideal cloud candidate:
 Customers looking to start
their journey to the cloud
 Customers with a requirement
for a strong IaaS Platform
Benefits:
 Broad design strategies =
economies of scale
 Resiliency and performance
benefits at economic price point
not achievable by dedicated
 Future proofed infrastructure –
take advantage of future
capabilities sooner
Caveats/Limitations:
 Standardised hardware reduces scope to customise to customer
specific requirements
 Cannot be used for VDI scenarios due to licensing issues

27. 29
Technical Innovation with Personal Service
Information Classification: Restricted
Hyper-V Dundee and Aberdeen Infrastructure Overview
Windows Azure Pack (WAP)
Hyper-V Cloud
Platform
Storage Spaces
Hyper-V
Microsoft System Centre
WAP

28. 30
Technical Innovation with Personal Service
Information Classification: Restricted
VMware Dundee and Aberdeen Infrastructure Overview
VMWare
Cloud Platform
V-Center
Infinibox Storage
VMWare Hosts

29. 31
Welcome……to hybrid cloud

30. 32
Scale infrastructures and apps
safely, on demand

31. 33
Deliver new apps whilst conforming
to strict compliance

32. 34
Save money on existing applications
with a cloud consistent model

33. 35
Be confident and expert in security

34. 36
Backup may be boring, but essential
…….and are included in our price

35. 38
So is support………….

36. 39
And DDoS scrubbing…..

37. 40
ButCould we just dip a toe in the water…

38. 41
Technical Innovation with Personal Service
Information Classification: Restricted
Yes of course
 Try Maxi Cloud
 Try our IaaS – free trial to confirm data for TCO proposals
 Try Microsoft 365 from us
 Try our Back up
 Try our DR as a Service
 Try our Archive in the future

39. 42
Becoming a regional hub for global
delivery

40. 43
True collaboration with
customers where knowledge
and skill sharing is key

41. 44
A bit about us

42. 45
Values driven family culture

43. 46
Awards and Accreditations
Security is at the heart of everything we do

44. 47
Enough about us, we want to
hear from you