Social media and email marketing can work together to promote businesses. When used together, they can increase awareness of a brand through various owned, earned, and paid media channels. Email is particularly effective for nurturing customer relationships and driving sales. Content created for social media can be shared through email newsletters and vice versa to continue engaging customers. Implementing strategies like blogging, social bookmarking, and inviting followers on social networks can help prime social media for increased customer engagement over time.

2. Social Media and Email How each of these marketing tools feed each other and make your Business more successful Copyright © 2008 Constant Contact Inc.

3. Introduction Copyright © 2010 Constant Contact, Inc. 3 Jim KirschenmannChief Knowledge OfficerMAX Communications Email: Jim@HelpMeMax.com Website: www.HelpMeMax.com @HelpMeMaxHelpMeMax.blogspot.com facebook.com/HelpMeMax

5. Social Media Marketing at Mid-America Tile

6. What You can do NOW

7. What to expect going forward

8. Question & Answer Session after the presentationCopyright © 2008 Constant Contact, Inc.

10. A-Ha-traction Marketing

11. Engage BoostersCopyright © 2008 Constant Contact, Inc.

13. Link Sites Together with Central Console

14. Start “Priming the Pump” for the Engagement Cycle

15. 24/7 Monitoring of these multiple channels

16. Weekly Reports ( http://getsmartsocial.com/membersarea)Copyright © 2008 Constant Contact, Inc.

17. Different Approach to Marketing Traditional Marketing Social MediaMarketing

19. Experience: Once you’ve created awareness of your brand on Facebook, you can use pages, ads, apps and plugins to deliver experiences to your visitors.

21. Different Approach to Marketing Traditional Marketing Social MediaMarketing

24. Email Marketing

25. Email Promotions

26. Feedback / TestimonialsCopyright © 2008 Constant Contact, Inc.

29. Find via Google, technorati, blogcatalog

30. Blogs that cover topics that interest you and relate to your business

31. Blogs that cover topics that would interest your customers/members and are already reading.

32. Note what has actual interesting and helpful information.

33. If you find helpful information or there are comments from readers on how helpful the content is? Keep Reading!

34. Sign up for RSS feeds on the ones you pick as a regular read to keep in touch with what is going Be Aware: “Only 16% of people surveyed say they trust corporate blogs” - Consumers Don’t Trust Corporate Blogs, on. Forrester Research, 2008 Why? Too much self-promotion, product/service pushing, and too little two-way communications. Copyright © 2008 Constant Contact, Inc.

35. Use Social Bookmarks Start to watch what your (potential) readers and followers are bookmarking. Understand what is useful, helpful and interesting from their point of view. Where do I look? Del.icio.us Digg Bookmark sections of Social/Business NetworksAdditional Resource Sections of Blogs You have material that fits these needs? Bookmark your own! Can you describe what forward to a friend in email does? -Social Bookmarks work in a similar way. Copyright © 2008 Constant Contact, Inc.

38. Send out link via Twitter

39. Updates to LinkedIn

40. Feed to/from Website

41. Summarize in Email

42. Fans / Friends

43. Searching for Business Intel

44. Professional Colleagues

45. Prospects/Suspects

47. Blog Posts

48. Email Marketing

49. Email Promotions

50. Feedback / TestimonialsCopyright © 2008 Constant Contact, Inc.

51. Blogs –MidAmericaTile.blogspot.com

53. Interact=Post Comments;

54. Integrate=include Social Media links in all Communications Blog = MidAmericaTile.blogspot.com Twitter = @midamericatile, @chicagotiles Facebook = MidAmericaTile, then LIKE, Invite your friends, and Share from your wall. Copyright © 2008 Constant Contact, Inc.

57. Reputation

58. Ethical behavior

62. promote other contributions, and

64. Create communities and connect people

65. Be active in influential communities

66. Transparency

67. Create evangelists

68. Listen and act on feedback Copyright © 2008 Constant Contact, Inc.

69. Invite Others to follow on…- Blog, - Twitter, - Facebook, - LinkedIn Invite people to follow you in your email marketing Although they read your emails, it could be new to them that you are on Twitter. This applies to Facebook and LinkedIn as well. … and put the links in your Email signature Follow Us On... … as well as on the Website Copyright © 2008 Constant Contact, Inc.

71. Think about putting it in a locations such as your showroom, customer service desk, and ask when on the phone…

72. Be sure what you are offering with Email Marketing has Perceived Value Copyright © 2008 Constant Contact, Inc.

73. Keep the communication cycle going Remember email is the base that drives the Social Media; Blogs, Search Engine Optimization content to feed Social - General interest in your organization/services Media and SEO. Social Media and SEO Email Newsletters-Deepen & Nurture the Relationship bring you more exposure and grows your list. Email closes the deal Email PromotionBenefitsand Closing the sale and nurtures the long term relationship Testimonials, Feedback and Referrals Copyright © 2008 Constant Contact, Inc.

74. What to ExpectGoing Forward Copyright © 2008 Constant Contact, Inc.

75. “Priming the Pump” for Engagement Awareness

77. Facebook Page

78. Promotion Campaigns (Starting Today)

79. Recognition of Brand/Name

81. Facebook “fan” Page

82. Blog

83. Opt-In Emails

84. Showroom / Info RequestsValue Exchange Copyright © 2008 Constant Contact, Inc.

85. New Workstations / New Outlook New Workstations will have Outlook 2010 Added Features including OSC = Outlook Social Connector Allows you to Stay up-to-the-minute with the people in your networks by accessing everything from e-mail threads to status updates in one single, centralized view.

88. Facebook Places / Deals

89. Yelp

91. Mobile Coupons

92. Video/YouTubeCopyright © 2008 Constant Contact, Inc.

93. Questions? Copyright © 2008 Constant Contact, Inc.

94. Q & A Copyright © 2010 Constant Contact, Inc. 34 Jim KirschenmannChief Knowledge OfficerMAX Communications Email: Jim@HelpMeMax.com Website: www.HelpMeMax.com @HelpMeMaxHelpMeMax.blogspot.com facebook.com/HelpMeMax