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Unsummit08

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Cory Hendrickson
Cory Hendrickson

Presentation from Unsummit08 held at The Local, Minneapolis, MN.

TecnologíaEmpresariales
1 de 44
Traditional meets Digital Wednesday, October 1, 2008
Wednesday, October 1, 2008
The Setup ,[object Object],[object Object]
The Setup ,[object Object],Graph by Chris Anderson – www.thelongtail.com
The Setup ,[object Object],Graph by Newspaper Association of America
The Setup ,[object Object],Chart by TNS Media Intelligence
The Setup ,[object Object],[object Object]
The Setup ,[object Object],Chart by eMarketer – www.eMarketer.com
The Setup ,[object Object],Figures from Technorati State of the Blogosphere Report, 2008
The Setup ,[object Object],Graph from Wikimedia collection – Blue shows television radio listeners, Green represents internet listeners, and Red shows satellite device listeners.
The Setup ,[object Object],[object Object]
The Setup ,[object Object],[object Object],[object Object],1> Greater knowledge of the digital space
The Setup ,[object Object],Image by rustman via Flickr 2> More use of pull interaction
The Setup ,[object Object],3> Leverage virtual communities Visual created by David Armano – darmano.typepad.com
The Setup ,[object Object],4> Agency executives using the technology they are recommending Visual created by David Armano – darmano.typepad.com
The Setup ,[object Object],Visual Map created by iA.jp 5> Chief Digital Officers make agencies more appealing
The Setup ,[object Object],6> Web 2.0 and social media savvy Visual created by David Armano – darmano.typepad.com
The Setup ,[object Object],Image by rustman via Flickr 7> Agencies that understand consumer behavior
The Setup ,[object Object],Image by tharpo via Flickr 8> Demonstrate strategic thinking
The Setup ,[object Object],[object Object],9> Branding and creative capabilities
The Setup ,[object Object],[object Object],Image by Jenica26 via Flickr 10> Ability to measure success
Wednesday, October 1, 2008
The Story ,[object Object],[object Object]
The Story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Jules Peck & Robert Phillips, “Citizen Renaissance”
The Story ,[object Object],[object Object]
The Story ,[object Object],[object Object],[object Object],[object Object]
The Story ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Story ,[object Object]
The Story ,[object Object]
The Story ,[object Object]
The Story ,[object Object]
The Story ,[object Object]
Wednesday, October 1, 2008
The Pitch ,[object Object],[object Object],[object Object]
The Pitch ,[object Object],[object Object]
The Pitch ,[object Object],[object Object]
The Pitch ,[object Object],[object Object],[object Object]
The Pitch Image by smitty42 via Flickr
The Pitch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Pitch ,[object Object],[object Object],[object Object]
The Pitch ,[object Object],[object Object]
The Pitch ,[object Object],[object Object],[object Object]
Wednesday, October 1, 2008 ,[object Object],[object Object]

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