The "new economy" is dead and in 2009, the economic crisis obliges CxO's to create the "one-shot" company. A company that will be doing business completely differently...
7. ER THE FIFTIES
B
EM
EM
R
Period Reconstruction
after World War 2
Produce
Know-how
Objective Produce
Key skills Engineering
Leadership Production
requirements
Technical
Keys to
knowledge
success
8. ER THE GLORY SIXTIES
B
EM
EM
R
Period Appearance of
supermarkets &
shopping malls
Sell
Know-how
Objective Increase sales
Key skills Sales person
Leadership Selling
requirements
Marketing
Keys to
success
9. ERTHE SEVENTIES
B
EM
EM
R
Period Supplies are bigger
than requests
Manage
Know-how
Objective Minimize costs
Key skills Business Manager
Leadership Financial
requirements management
Finance
Keys to
success
10. ER THE NINETIES
B
EM
EM
R
Period Berlin’s Wall
Globalization
Act
Know-how
Objective Adapting
Key skills Strategic
skills
Leadership Strategic
requirements control
R&D
Keys to
success
11. ER THE 2K PERIOD
B
EM
EM
R
Period Internet boom
Rethink
Know-how
business
Objective Become a global
leader from nothing
Key skills Technology &
Buzz
Leadership Networking
requirements
BUZZ
Keys to
success
27. OH NO !!!
In 2009, your
customers will be
better aware of the
market, your pricing
and your product
appreciation than you
do…
How do you beat
the INTERNET ?
28. THE WEB JUST BLEW AWAY
THE WAY OF DOING BUSINESS
33. ABOVE ALL IN 2009
Your company
will have less
power on the
job spot than
people at home
34. YES!!! Your
son will
have more
networking
power in
his
gameboy
than you
will find in
your ERP
35. THIS LADY HAS MORE
ACTIVE CONTACTS
THAT YOUR
??
TEAM HAS ?
O
ENTERED IN N
G
YOUR SALES IN
N
DATABASE HT
IG
R
F
36. Your HUGE
infrastructure problem
• Your internal IT and
communication infrastructure ARE
TO SLOW.
• People have more MOBILE POWER
AT HOME than they have in their
workplace.
• People have more networking
power at home
44. HIT beyond imagination
• Find ways to make
offerings relevant to a
new, extremely short-
term demand
• Understand timing,
network and buzz effects
45. •Connect your customers
around your employees… not
around your company
•Use technology to anticipate
shifts faster than competitors
46. Implement DAILY CHANGE
• To respond
effectively to a
frenetic world… the
2009 company has to
reinvent itself on a
DAILY BASIS.
47. BE Micro-cosmos integrated
You do not enter
a market… you
INFECT it !
It is not the market
that creates a success
but the sum of all the
micro-cosmos-
economies
54. Technology allows to seperate
content and structure. If you are
strong in selling, you can sell
anything. If not, you did not
seperate enough content and
structure.
55. Peugeot ran
MILLS … and
now produce
cars.
Apple produced
computers…
before creating
iPods, iPhones
and… music
distribution
60. BE a KILLER !
How can you destroy all your
competitors with a combination of
people/products/buzz… with ONE
SINGLE ACTION … and collect a
maximum of money