Here’s a quick overview of the Digital Tools available to your organization from your friends at Giddyup Enterprises.
We’re going to briefly cover 4 areas that you should be concentrating on when it comes to your Digital Strategy and our future presentations will go into more detail about each one.
Let’s start with the following:
- Website: It’s easier then you think to secure your own website and host it.
- Social: Where you should be in the Social World.
- Blog: Easy to set up, Can be used for your website and provides loads of content for your Digital Strategy!
- Presence: Why reinvent the wheel - Make sure your organization is utilizing these....
If you have any questions or would like some more information on anything that we've discussed in this packet or in our presentations, please don't hesitate to contact us. And of course, if you need a hand with your Digital Strategy, we'll be happy to assist you.
Cheers, Henry III
Email: h3@giddyupenterprises.com
Web: www.giddyupenterprises.com
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Digital Media Overview (Presentation) - What you need to get started in the Digital World
1. +
Let’s get Digital….
A quick overview of the Digital Tools available to
your organization from your friends at Giddyup
Enterprises…
Webpage
Social
Presence Blogs
Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
2. +
Overview
In this 4 part series we’re going to look at some of the vital places
where your organization will need a presence in the digital
world…
Website
Social
Blog
Presence
We have created a specific presentation for each topic, though
we will give you a quick overview in the pages to follow…
Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
3. +
You will need a place to call
your home on the internet
You will need to claim your piece of the internet
so others can find you and you can promote your
organization…
Webpage
Click here to for
the “Webpage”
Presentation…
Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
4. +
No excuses, you need a website!!
Simply put, you need a website so that customers, potential employees,
business partners and perhaps even investors can quickly and easily find
out more about your business and the products or services you have to
offer.
Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
5. +
The digital world is all about
building a community.
Here are some of the important social media
sites that you will want to have a presence on…
Social
Click here to for
the “Social”
Presentation…
Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
6. +
Social
LinkedIn (Relationship Based)
This is a business oriented social networking site which you can view as
an extension of a business meeting or conference.
Facebook (Friend Based)
This is a glimpse into the real you or your organizations more
personable side. It’s a constant conversation.
Twitter
This is social networking site that is similar to a cocktail party, you
interact with posts only up to 140 characters long. Great to follow trends
and find out what’s happening now.
YouTube
The world of videos and 2nd only to Google for user searches! This is a
great way to broadcast short videos promoting your organization or
providing useful information for your customers. Video is quickly
becoming the norm and you need to take advantage of it!!
And many more being added everyday!!
Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
7. +
Share your thoughts and
build a community
Everyone has something to say and here’s your
chance to engage your stakeholders…
Blogs
Click here to for
the “Blog”
Presentation…
Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
8. +
Why blog?
Blogs have some truly unique characteristics as
a marketing tool such as….
• Blogs are an excellent tool to build
positive brand name recognition and
familiarity.
• Blogs provide content for your website
and other Social Media activities.
• Blogs allows you to humanize your
business.
• Search Engine Ranking benefits (You'll
get traffic from Google!!)
• Blogs Position You As An Expert!
• Educates your target market on what you
can offer them to make their world better.
• You'll get traffic from social networks.
• You'll keep up with changes in your
industry.
• You'll add “Calls to Action” & You'll
capture more leads.
• It’s free!!
Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
9. +
You need to make the most of
your Social Presence
Why not take advantage of the websites that are
already set up to spread the word….
Presence
Click here to for the
“Web Presence”
Presentation…
Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
10. +
Presence
There are already 100’s of sites which have been created to help
spread the word about your organization, now you just need to
make sure you’re utilizing them!!
• LinkedIn
• Facebook
• Twitter
• Google+
• YouTube
• Pinterest
• Yelp
• Google Places
• Yellow Pages Local
• Bing Places
• City Search
• Yahoo Local
• Merchant Circle
• Thumbtack
• Patch
• InsiderPages
• Twellow
• Instagram
• Gentlemint
• Judysbook
Most be places
Other important
places
The more places you’re listed, the more likely
you’ll be found!! And don’t forget, each of these
will help you get a higher listing in the search
engines….
Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
11. +
There are numerous ways to build your
online presence….
• Content Marketing
• Social Profiles
• Communities, Blogs & Forums
• Product Reviews & Interviews
• RSS Feeds (Real Simple
Syndication
• Press Releases
• Presentations
• Sharing articles and posts
• Signing up in National Directories
• Partnerships
• Local Directory Listings
• Researching competitors
• Guest Blog Posts & comments
• Webinars
• Whitepapers
Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
12. +
Click on any of the below to see the
full presentations…
Social
Presence
Webpages
Blog
Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
13. +
If you have any questions or would like some more information on
anything that we’ve discussed in this packet or in our
presentations, please don’t hesitate to contact us. And of course, if
you need a hand with your Digital Strategy, we’ll be happy to
assist you…
Cheers, Henry Hansch III
Email: h3@giddyupenterprises.com
Web: www.giddyupenterprises.com
Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
14. +
Overview
Digital Strategy
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Overview
Digital Tool Belt
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Overview
Social Media
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Overview
Web Presence
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Overview
Blogs -
WordPress
Download
Overview
Webpage
Setup
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Giddyup Enterprises
“Creating ideas together, One Smile at a time!”
Whippany NJ, 07981
M: 973.428.1010
E: h3@giddyupenterprises.com
W: www.GiddyupEnterprises.com
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