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H. Djoumessi, MA
INFLUENCE / PART III
Bilingual / Bilingue
A SHORT HISTORY
OF
SOCIAL NETWORKS 3
PETITE HISTOIRE
DES RESEAUX
SOCIAUX 3

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>> ..To flu outbreaks &
u n e m p l o y m e n t l e v e l s
providing information faster
than traditional reporting
methods & gover nment
surveys. #INFLUENCE
1999The frequency of use of many search terms has
R e s e a r c h r e a c h e d
v o l u m e i n d i c a t i n g
broader economic,
social & health trends.
Data use of search
t e r m s o n G o o g l e
correlated >> ..

+00’s
>>SEO considers how search
e n g i n e s w o r k , w h a t
keywords typed into & which
search engines are preferred
by their targeted audience.
The frequency of use of many search terms has
Major competitors of
Google>> Baidu in
China; Naver.com in
South-Korea; Yandex
in Russia & QWANT in
F r a n c e > > S e a r c h
Engine Optimisation

+00’s
Optimizing a website
>> Editing content+
HTML & associated
coding to both increase
relevance to specific
keywords
>> Removing barriers to the
indexing activities of search
engine->Promoting a site to
increase the number of
backlinks, or inbound links, is
another SEO tactic.

+00’s
Les réseaux sociaux sont
OPTIMISES via SEO >>
Techniques favorisant la
c o m p r é h e n s i o n
thématique & contenu
des pages d’1 site web
par les moteurs de
recherche.
>>Optimisation: Techniques
apportant 1 max. d'info sur
le contenu d’1 page web aux
robots d'indexation des
moteurs de recherche (WIKKI)

+00’s
LA COURSE AU TRAFFIC!
L'audience d'un site Web
(Web analytics) permet de
quantifier la fréquentation
d ’ 1 s i t e e n f o n c t i o n
d'indicateurs >> Nombre de
visiteurs uniques, pages
v u e s , v i s i t e s , d u r é e
moyenne des visites etc.
>>SMS: Service de messagerie,
(Short Message Service) ou texto
-> Courts messages textuels en
téléphonie mobile (Introduit par
norme GSM). En 2011, 200 000
sms/sec. envoyés ds le monde

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>> …avant l’arrivée de Meetic,
site de dating, permettant aux
célibataires de se rencontrer
-> 30 millions d’abonnés. 1er
en Europe - (Wikki source)
2002
Les medias sociaux
‘Généralistes’ ont
pour but de contacter
& réunir les anciens
élèves d’1 classe,
échange de photos,
catch-up & sorties…

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‘Friendster’, ‘Le Trombi’,
‘Friends reunited’ are the
1st ‘Mainstream’ social
networks.> 21st century-
style. ‘Friendster’ is still
popular in South-East
Asia
2002
>>BeBo,Hi-5&mostly
MySpace start the trend
of ‘specialist’or‘Themed’
$ocial networks.

+2003“MySpace” boosted by e-
Universe 20 million users,
launched by musicians/
artists from Seattle >>
Allows profile customization,
MP3 uploads. Built around
musicians self-promotion.
>>Linkedin the 1st ‘Business-
oriented’ social networking
service. In 2013 Linkedin
boast 256 millions users.

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->..Wikipedia promouvoit la
croissance, développement &
distribution gratuite de
projets contenant du ‘savoir
libre’-> 350000 membres (2005)
Wikimedia foundation
Inc. héberge les projets
en ligne >> Wiktionnaire
Wikibooks, Wikipedia
->..
2003

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A Harvard-only network
is launched. In 2006
‘FACEBOOK.COM’ domain
was bought for $200
000 -> 2012: Facebook
has 845 millions active
users.
2004
>>2013: F*%Book has 15
millions users in France.
Quickstarted revolutions,
births, wedding, job losses,
community management,
games, etc…

+2006
M i c ro - b l o g g i n g s i t e ,
Twitter appears from the
‘belly of the beast’ as off-
shot API from Facebook,
allowing live update of
M e s s a g e s i n 1 4 0
characters >>
‘The sms of the internet’
>API: Application Programming
Interface Specifies routines,
datas structures, how softwares
components interact-> Accessing
D a t a b a s e s o r c o m p u t e r
hardware

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>>TWITTER site de online
micro-blogging (140 cars.)
a p p a r a i t c o m m e 1
Facebook API, puis part en
solo.
2004-06
FACEBOOK est le ‘GAME-
CHANGER’: >> Ergonomie
révolutionnaire, facilité
d’accès, photos-sharing
-> il est ‘addictif’

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>>La croissance GLOBALE des
réseaux sociaux, est VIRALE La
‘Shareability’ (L’échange de
fichiers) est son moteur-> Le
principedeCOPYLEFTs’impose.

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>>The global growth of
s o c i a l n e t w o r k s i s
viral>’Shareability’ of
files fuels it! COPYLEFT
rule!

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H. Djoumessi, MA
Online Community Manager
pitch by Hermann Djoumessi, MA
BORDERLINE TV
borderlinetv2013@gmail.com
LIKE US on FACEBOOK
@borderlinetv
T:0620143824
A SHORT
HISTORY OF
SOCIAL
NETWORKS
PETITE HISTOIRE
DES RESEAUX
SOCIAUX