Instant strategic social feedback
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a mini case study presented by BuzzHunter.co which describes how social media research could be applied on marketing and sales tactics.
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Instant strategic social feedback
- 1. instant strategic social feedback well, almost instant mini case study presented by Buzz Hunter The source for social marketing intelligence
- 2. Novartis expected its new MS drug to earn more than a billion dollars annually • Novartis’ new oral medication for Multiple-Sclerosis was eagerly anticipated by many MS patients due to its delivery system. • Novartis felt it could obtain premium pricing for Gilenya because of its perceived advantaged over the injected competitors. • CEO projected revenues of more than $10B in 10 years.
- 3. Gilenya was priced at 50% premium and that dominated the social conversations Within hours it was clear that a new pricing strategy was needed, and management was quick to make the change
- 4. Pricing addressed, the social web reminded Novartis to educate the physicians