Five Research-Driven Strategies to Improve Student Yield through Communication Session 1, Room: Sierra H, 9:40a.m. - 10:15a.m. Don Alava, eLearners.com Abstract: Knowing what makes online career college prospects tick gives you the upper-hand in attracting and retaining them. Hear it straight from prospects’ mouths as the results of research, secret shopping and lessons learned from peers are revealed.