Janne Lautanala is the General Manager of Open Innovation at Wärtsilä Corporation. He advocates for a customer-centric approach to innovation and open innovation. Some key points: - 52% of Fortune 500 companies from 2000 are now gone due to lack of adapting to change. Most businesses expect to enter new segments in 3 years. - Wärtsilä is opening customer-centric acceleration centers to co-create innovations with startups, customers, and partners using design thinking. The centers rapidly test and incubate new business models and digital innovations. - Ecosystem thinking is important, with the acceleration centers collaborating within industries, academia, technology companies, startups, and

1. CUSTOMER CENTRIC
INNOVATION
Janne Lautanala
General Manager, Open Innovation
Wärtsilä Corporation

2. CONTACT ME:
Janne.Lautanala@wartsila.com
https://www.linkedin.com/in/lautanala
@janneLautanala

3. UNDERSTANDING
AND ACTING ON
TRENDS

4. •52 % of the Fortune 500 Firms since 2000 are
gone
• More than 75% on businesses expect to be
competing in a new segment of business over the next 3
years (Source: Accenture)
• The digital economy is expected to grow at +10%
per year, generating $25 Trillion in commerce currently
(Source: Global Connected Index)
• Only 25% of executives report feeling confident on
how to drive digital revenue streams and value creation.
(Source PwC)
Change cannot be avoided

5. • Leading organizations with sustained growth
have one thing in common - a deep
understanding of end-users’ needs,
forming strong connections with
customers and innovating around their yet-
to-be articulated desires.
• Taking a customer-led approach to
innovation allows brands to achieve more
with less, and develop improved value
propositions.
According to studies, biggest reason for
becoming irrelevant is lack of customer-
centricity

6. CUSTOMER CENTRIC
OPEN INNOVATION
APPROACH

7. NO PROBLEM GETS
SOLVED BY JUST
IDENTIFYING IT.

9. One size does not fit all – Board of Innovation

10. Customer Centric Innovation
in Acceleration Centres
• RAPID CHANGE IN VELOCITY
• Start-up mind-set and pace for
Wärtsilä
• CUSTOMER CENTRIC DESIGN
APPROACH
• Design thinking mind-set
• CO-CREATION WITH CUSTOMERS,
STARTUPS, AUTHORITIES ETC.
• Test , Incubate and scale new
business models
• OUTCOME BASED
• Economic Value modelling
Acceleration Centre is the place
where new business and processes are
incubated, together with our customers and
partners.
Current
Planned

11. Acceleration Centre will work with several
parties to create incremental revenue
PERFORMANCE OPTIMISATION
“Run to the best possible outcome”
PAY PER PERFORMANCE
”Assets as a Service”
RELIABILITY & AVAILABILITY
“Right assets available when needed”
ECOSYSTEMS
“Connected partners & platforms”
Big themes
Example projects
Intelligent vessel
Port Ecosystem
Communication
Facilitated by…
DEDICATED FACILITIES
PROVEN, CONSISTENT
METHODOLOGIES
EXPERTISE AND CAPABILITY
IN ALL RELEVANT AREAS
11
Startups
Customers,
authorities
Partners
Academia
Recruiting &
Onboarding

12. Acceleration Centre Model
IDEATE
Prioritised pipeline of
digital innovation
opportunities
Rapid validation of
opportunities through
customer co-creation and
prototyping
Start-up aims to prove
product-market fit through
lead customer adoption
Business value creation
for customers and Wärtsilä
3-6 weeks 3-12 months
INCUBATE TRANSFORM GROWTH1 2 3 4

13. Sample incubation scope

14. © Wärtsilä 22.11.2018 ENABLING SUSTAINABLE SOCIETIES14

15. ECOSYSTEM
THINKING

16. Port
Cluster
Shipping
Cluster
Maritime
Services
Offshore
& Marine Eng
Adjacent
Sectors
R&D
Community
Tech
Developers
Start-up
Community
Industry (Demand Drivers)
Institutes of Higher
Learning, Research
Institutes, Centres of
Excellence, Think-
Tanks
Technology
Companies,
Maritime Tech
Companies,
Class Societies
Start-ups,
Accelerators,
Venture Capitalists
Solution Developers (Supply)
Enabling Environment
Collaboration Platforms
Living Labs, R&D
Centres, Co-Working
Spaces
Match-Making
R&D Workshops,
Smart Port Challenge,
Call for Proposals
Funding
R&D Funds, Tech
Adoption Funds,
Venture Capitalists
MPA
PSA
A*STAR, NUS,
NTU, TCOMS
Wärtsilä Pier71
SINGAPORE MARITIME INNOVATION ECOSYSTEM
Source: MPA Singapore

17. STEWARDSHIP &
LEADERSHIP

18. KEY TRENDS FOR MARITIME
MARINE INDUSTRY
WILL BE
TRANSFORMED
DIGITALISATION
IMPORTANCE FOR
WORLD ECONOMICS
Maritime shipping accounts for 90 per cent
of global trade (ICS, 2017)
GLOBAL MEGATRENDS
DRIVING CHANGE
Urbanisation Climate change
Aging population Economic power shift
Maritime transport is the backbone of the
global trade and world economy
(UN, 2016)
Geopolitical factors
and scarce resources
Advanced technological
developments

19. OUR PURPOSE

22. THANK
YOU