2. SoV M2 PROIZVOĐAČI
PO
SOV M2 x SNU YTD 2013
SNU
SKU
PROCTER & GAMBLE
35.40%
569
727
907
HENKEL GROUP
32.50%
624
719
862
353
378
456
269
277
303
156
171
183
BEOHEMIJA
14.90%
SAPONIA D.D.
Brands outside selection
11.70%
5.50%

3. EVOLUCIJA SoV M2 PROIZVOĐAČA U KATEGORIJI
EVOLUCIJA SOV M2 x SNU
YTD 2012 vs YTD 2013
PROCTER & GAMBLE
6.7
HENKEL GROUP
BEOHEMIJA
-2.9
-9.8
SAPONIA D.D.
Brands outside selection
4.2
1.9

4. 0.00%
2.10%
0.60%
0.90%
0.90%
1.10%
1.30%
1.40%
1.40%
1.50%
2.80%
3.50%
4.30%
4.60%
6.90%
8.60%
11.90%
14.10%
32.10%
SOV RETAILERS
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%

5. SoV M2(SNU) ProizvoĎača po trgovinama
12.50%
12.70%
23.30%
32.20% 30.90%
35.20%
23.10%
24.10%
32.30%
31.70% 29.50% 31.90%
35.50%
41.00%
12.90%
30.50%
30.10%
9.40%
18.20%
50.90%
12.70% 28.60%
47.50%
34.10%
11.50%
51.40%
PROCTER & GAMBLE
29.60%
27.30%
29.00%
40.80%
HENKEL GROUP
37.00%
38.30%
38.10%
39.00% 42.70% 34.10%
30.10%
24.60%
BEOHEMIJA
SAPONIA D.D.
26.30%
Brands outside selection
4.80%
11.90%
8.00%
4.60%
17.00%
13.60%
7.60%
3.40%
3.60%
25.10%
21.10%
22.50%
11.80%
9.70%
12.50%
11.90%
6.40%
19.30%
15.20%
10.30%
32.30%
48.00% 25.40%
19.40%
13.90%
8.00%
5.70%
17.20%
1.70%
8.70%
14.00%
16.40%
5.40%
10.20%
5.10%
9.50%
17.60%
22.50%
17.50%
11.50%
6.30%
20.70% 10.50%
6.60%
9.40%
8.30%
3.60%
8.20%
5.60%

6. Brend vs Private Labels SoV
SNU X M2
Privatna robna
marka
3%
YTD 13
Nacionalna
robna marka
97%

7. HIT PROIZVOD

8. Hvala na pažnji
Vaša pitanja možete postaviti na
ernest@hiper-com.com
Tel: +381 (0) 69 36 46 330