2. SoV M2 PROIZVOĐAČI
SOV M2 x SNU YTD 2013
PO
SNU
SKU
PROCTER & GAMBLE
22.60%
175
198
567
HENKEL GROUP
21.30%
128
239
410
86
131
199
74
80
119
53
81
196
47
48
80
133
263
418
L'ORÉAL GROUP
17.20%
KOZMETIKA
AFRODITA D.O.O.
COLGATE-PALMOLIVE
COMPANY
DUKAT DOO BANJA
LUKA
Brands outside selection
8.70%
7.50%
4.20%
18.40%

3. EVOLUCIJA SOV M2 x SNU
YTD 2012 vs YTD 2013
PROCTER & GAMBLE
-0.9
HENKEL GROUP
4.4
L'ORÉAL GROUP
4.7
KOZMETIKA AFRODITA D.O.O.
-3.3
COLGATE-PALMOLIVE COMPANY
-3
DUKAT DOO BANJA LUKA
Brands outside selection
3.4
-5.4

4. 0.00%
0.20%
0.20%
0.20%
0.40%
0.70%
0.80%
1.00%
1.00%
2.40%
2.60%
3.40%
3.60%
3.80%
4.00%
5.00%
6.50%
7.00%
7.70%
11.80%
12.70%
25.00%
SOV RETAILERS
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%

5. SoV M2(SNU)
Proizvođača po trgovinama
0.50%
5.30% 5.30% 5.30% 5.30% 2.00% 3.30%
3.30% 3.70%
3.60%
6.60%
6.70% 7.40%
9.30%
10.80%
11.10%
4.00%
12.50%
12.50%
5.30% 5.30% 5.30% 5.30%
15.90%
17.40%
3.80%
20.00%
20.50%
COLGATE-PALMOLIVE
16.70%
18.30%
19.20%
5.90% 5.40%
COMPANY
18.40%
10.50%
10.50%
10.50%
10.50%
20.20%
19.20%
31.00%
14.50%
DUKAT DOO BANJA
LUKA
HENKEL GROUP
3.30%
13.40%
27.10%
27.10%
34.00%
10.60%7.10%
13.90%
32.60%
5.00%20.80%
40.00%
9.50%
8.30% 8.30%
25.30%
26.10%
15.80%
26.50%
26.90%
36.70%
24.60%
10.50%
10.30%
10.50%
10.40%
25.30%
4.20% 4.20%
33.00%
63.20%
63.20%
63.20%
63.20%
11.00%
7.50%
1.50%
3.00%
L'ORÉAL GROUP
34.10%
6.70%
26.50%
16.70%
16.70%
19.70%
20.20%
16.20%
32.30%
31.60%
10.00%
PROCTER & GAMBLE
28.00%
36.90%
48.30%
31.60%
10.80%
10.40%
41.00%
40.00%
27.70%
Brands outside selection
19.20%
17.90%
31.30%
31.30%
26.70%
26.50%
16.60%
17.20%
17.10%
16.30%
15.80%
15.80%
15.80%
15.80%
15.30%
7.80% 7.30%
7.20% 6.90% 5.40%
0.20%
0.90%
KOZMETIKA
AFRODITA D.O.O.
5.80%

6. Brend vs Private Labels SoV
SNU X M2
Privatna robna marka
5%
Nacionalna robna marka
95%

7. HIT PROIZVOD

8. Hvala na pažnji
Vaša pitanja možete postaviti na
ernest@hiper-com.com
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