Let’s look how this presentation can help you in finding the key performance indicators for SEO. The blog will help you to know the ways that can help you finding impact of SEO. Watch it know more. Visit: https://www.hitaishin.com/blog/ways-to-measure-the-impact-of-seo

1. Ways to Measure the Impact of
Search Engine Optimization

2. If you have a website for your business then you should do SEO for it to improve the
search engine rankings. And if you are doing SEO, analysis on regular basis so that you
can come to know what is going on and what improvements are needed for better
ranking. SEO is one of the most effective ways to boost your website’s ranking and
performance and we need to analyze it time to time. Here is this blog we will discuss the
most effective ways that can help to know how to track the SEO success and also help in
measuring SEO impact.
Let's look how this blog can help you in finding the key performance indicators for SEO:
1

3. If you have a website and doing SEO for it, you cannot ignore tracking it on
regular basis. Google Analytic provides you the number, metrics and reports
that help to track the performance of your website. You can analyze Organic,
Referral, Direct and Social traffic coming to your website and it helps to know
what type of people visiting your website and who are interested to your
business, you can also analyze the landing pages.
Track your SEO and Traffic with
Google Analytics
2
Through Google Analytics you can set the goals and can
find out how many people access your web-pages and
how many people bought your products. You can easily
track the SEO process through it. You can find out in detail
by visiting this link: (We can put any blog link (External)
that provides information about Google Analytics).

4. As all know that keyword ranking is the most common KPI factor if you are
doing SEO for your website. Keywords help users to reach and find your
website with relevant terms. You can analyze your main keywords manually
and if you have more no. of keywords then you can use any keyword analysis
tools such as Small SEO Tool, KW Finder, and Keyword Explorer etc. So, if your
keywords started ranking after implementing an SEO campaign then you are
doing a right job. If there are no improvements in keyword ranking then you
can search for other keywords and can work for them.
Manual Check of Keyword Ranking/
Keyword Rank Check through any tool
3

5. If you are doing SEO, building quality backlinks, doing only white hat SEO then
index pages for your website will be definitely increasing. You can check
Google Indexing, Yahoo & Bing Indexing through SEO Quake which is the best
add-on to measure the SEO factors for your website.
Indexing of the Website,
Webpages, Backlinks
4

6. After starting an effective SEO campaign, if you are getting enquiries through
the work you are doing then this is good news for you. Now here we really
need to spend more time on reaching people through the strategy you are
implementing. For this, you need to implement blogging, lead generation etc.
so that you can convert traffic into conversion.
Defining Conversions
5

7. When you are analyzing your website or traffic through Google Analytics, you
must need to check the traffic volume and quality. You need to identify that
the traffic which is coming to your website is exactly what you are looking
for? Is this intended or targeted traffic? And many more things you need to
analyze for your website so that you can get the right, relevant and intended
traffic to your website.
Traffic Volume and Quality
6

8. Thank You