The document discusses how affiliate marketing can adapt to take advantage of trends in Web 2.0. It outlines characteristics of Web 2.0 like improving with more users, integrating different data sources, and being open. It then provides examples of how affiliates can leverage social networks, user-generated content, and APIs to create and spread content that includes affiliate links to generate revenues in new ways aligned with Web 2.0. Key opportunities mentioned include using video, images, and RSS feeds to continually create fresh affiliate-linked content with low maintenance.
1. When Web 2.0 Meets Affiliate Marketing Andre Alpar – CJU EU- London – June, 21st 2007 web 2.0 social media youtube technology digg long tail community rss tagging affiliate marketing ajax networks api labs blogs mash-ups twitter myspace podcast hitflip blogs
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5. Hitflip is Convenient, Safe, Value for Money, Fair, Flexible, and Legal for Its Members Convenient: Simply choose and offer the media products you want and have. Fair: The different value of the media products are reflected in their flip prices. Sender has no incentive to rip off (ebay, amazon). Legal: Physical products are traded, which belong to the users. Safe: The Hitflip guarantee makes transactions 100% safe. Flexible: Different types of media products can be traded amongst each other. Value for money: 79p per received product. No subscription, no commitment, no late fees. Value Proposition
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