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OUR ADDED VALUE AND M&A TRENDS
IN THE LUXURY, FASHION AND LIFESTYLE SECTOR
BUY SIDE – FUNDRAISING – SELL SIDE
DECEMBER 2022
2
P R I V A T E & C O N F I D E N T I A L
TABLE OF CONTENT
I. Market trends in the Luxury, Fashion & Lifestyle sector 03
III. Our Methodology & Expertise 18
IV. About GEREJE Corporate Finance 32
II. M&A trends in the Luxury, Fashion & Lifestyle sector 10
MARKET TRENDS IN
THE LUXURY,
FASHION AND
LIFESTYLE SECTOR
I
4
P R I V A T E & C O N F I D E N T I A L
254 260
281
257
288
312
327
343 353
2017 2018 2019 2020 2021 2022e 2023f 2024f 2025f
Global Personal Luxury Goods sales (in $bn)
2017-2025
The worldwide luxury goods market is projected to grow from $bn257 in 2020 to $353bn in 2025, at a CAGR of
4,6% in the forecast period
Sources: Xerfi, Euromonitor, Statista, GCF analysis
The Artificial Intelligence
§ Brands are increasingly using AI for more relevant
marketing campaigns
The Augmented Reality
§ Consumers seek an in-store experience while staying at
home
The Influence Marketing
§ Increasingly prevalent in the luxury sector and showing a
ROI of $6.5 for every dollar spent
Key Drivers
5
P R I V A T E & C O N F I D E N T I A L Sources: Deloitte 2021, McKinsey, Statista, GoRemotely, GCF analysis
The sector will recover from the Covid-19
crisis in the next 3 years
§ Asia and Middle East are estimated to be the fastest growing
regions (> 10% of annual growth)
Luxury brands outperformed the market
§ Continuing demand for luxury goods from wealthier
consumers who have been more resilient to the crisis
The global fashion industry, valued at $1.7tn in 2022 (+17% vs. 2020), and is expected to reach over
$2.2tn by 2025
Key Drivers
Ethical, sustainable fashion market to
reach $10bn in 2025
6
P R I V A T E & C O N F I D E N T I A L
7,4 9,3 11,3
17 18
22,1
27,4
33
49
62
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
+25% CAGR
Personal luxury goods online sales (in €bn)
2012-2021
Sources: Statista, GCF analysis
Following the development of digital solutions, online sales have been taking an increasing place in luxury,
fashion and lifestyle sector, with further acceleration resulting from the health crisis context
Fashion online sales will represent
$983bn in 2022 and reach over $1 350bn
by 2025 (+11% CAGR)
Personal luxury goods online sales have
been increasing by +25% annually over
the last decade
Key figures
7
P R I V A T E & C O N F I D E N T I A L
The price of premium wines follows the inflation of agricultural products, making this market a mix
between luxury goods and heritage protection :
Volume of premium wine sold in leading markets worldwide in
2018 and 2023
Sources : Data Bridge, GCF Research
The French vineyard represents
approximately 750,000 hectares
§ France produces 4.2 billion liters of wine per year, or 17% of world
production : France is the leading exporter of premium wines
Many opportunities in premium wine market
§ Increasing demand (health benefits, scarcity, social
differentiation…)
§ Global Premium Wine Market is expected to reach $532m by 2029
(vs. $344m in 2021) : CAGR of 5,6% (2022-2029)
Major factors are expected to boost the
growth of the premium wine market
§ Rise in the alcohol socialization among consumers
§ Growing restaurants and bars
§ Emergence of e-commerce platforms
42
27
22
18
6
53
27
35
17
7
0
10
20
30
40
50
60
US UK China France Germany
2018
2023
8
P R I V A T E & C O N F I D E N T I A L
The caviar market is expected to grow at a CAGR rate of 5,45% and reach $512m in the forecast period
from 2022 to 2030
Sources : EUMOFA 2021, GCF Research
Disappearance of wild caviar due to
overfishing and pollution and increase of
farmed caviar
§ Wild caviar almost totally disappeared in 2010 due to pollution &
overfishing
§ Farmed caviar production represent today 100% of the market :
CAGR of 20% (2010-2015)
China is the N°1 farmed caviar producer
§ About 85% of the global caviar production now is made in China
§ China (1 : 130T), Italy (2 : 55T), France (3 : 41T), USA (6 : 18T)
9
P R I V A T E & C O N F I D E N T I A L
The main players in the luxury industry are reinforcing their position by diversifying (i) their brands portfolio
and (ii) their activities into services and businesses related to their core business, mainly in Europe
M&A TRENDS IN THE
LUXURY,FASHION
AND LIFESTYLE
SECTOR
II
11
P R I V A T E & C O N F I D E N T I A L
265 271 277 284
73
52 65
88
2018 2019 2020 2021
Fashion & Luxury Apparel & Accessories
Number of M&A deals in Fashion & Luxury sector
2018-2021
The Luxury, Fashion & Lifestyle sector has proven to be a wealthy target for M&A activities mostly due to the
rapid recovery of Covid-19 : there have been 284 M&A deals in 2021 (+22 deals vs 2020) driven by the strong
appetite of financial investors
Sources: Deloitte 2021, mergermarket, GCF analysis
Europe is the most active M&A market,
accounting for 60% of the transactions
North America is the fastest growing
region with 72 deals in 2021 (+24% vs.
2020)
Small size companies (sales <$51m) are
the most attractive targets for investors
representing 54% of total deals in 2021
Key Drivers
12
P R I V A T E & C O N F I D E N T I A L
M&A TRENDS – VALUATION METRICS
Company Size
§ The largest the company, the higher the multiple with key
thresholds (10M revenue; 50M revenue; 100M revenue…)
Profitability
§ EBITDA margin compared to peers may be the most
important comparison criteria when the companies’ sizes
are similar
Market position
§ A leading position within a local market improves a
valuation multiple, on the other hand, a mid-tier position
will drive a lower valuation.
Within the same sector, valuation multiples vary according to the size, profitability, and market
positioning of the company
13
P R I V A T E & C O N F I D E N T I A L
Year Investors Target Information Transaction Value
See
More
May. 2022 Arianee (FR) : manufactures NFTs for the luxury industry €20m here
Sep.
2021
Vestiaire Collective: a second-hand fashion retail platform €178m here
Jul. 2021 La Coque de Nacre: a jewelry designer & B2B distributor €50m here
Jun. 2021
Filati Biagioli Modesto : a manufacturer of high-quality
yarns
- here
Aug. 2020
JS Corporation (South Korea): listed leather goods
manufacturer
Yakjin Trading: apparel manufacturer
€108m here
Mar.
2020
Yuyuan Tourist Mart (CN): a leading retailing conglomerate
Djula: a luxury jewelry brand
€30m here
RECENT TRANSACTIONS 1/5
Source : Mergermarket, Fusacq, GCF Research Click on the logo to access the website
14
P R I V A T E & C O N F I D E N T I A L
Year Buyer Target Information
Transaction
Value
See
More
Dec. 2021
La belle vie: foodtech start-up in home delivery delicatessen (€50m
sales)
Series B
€20m
here
Oct.
2021
Fromageries Terres d’Or (FR): cheese producer (€50m sales) ~€15m here
Apr. 2021
Abergavenny Fine Foods (UK): a market leader in food services (€50m
sales)
- here
Aug. 2020 PFD foodservices (Australia): a leading foodservice suppliers A$450m here
July 2019
Flagstone Foods (US): the Snake Division of TreeHouse Foods, a
leading manufacturer and distributor of private label packaged
F&B
$90m here
March
2018
Le Grand Vefour (FR): Stared restaurant in Paris (<€5m) €9m here
RECENT TRANSACTIONS 2/5
Source : Mergermarket, Fusacq, GCF Research Click on the logo to access the website
15
P R I V A T E & C O N F I D E N T I A L
TEV/EBITDA
RECENT TRANSACTIONS 3/5
Target
Buyer
Transaction
Value
€440m €1bn €38m €200m €110m €19m
Information
Iconix (US): an apparel
brands management
company
THOM Group (FR): a
jewelry retailer (brands:
Histoire d’Or, Marc Orian,
Orovivo,…)
Fraser Hart (UK): a luxury
watches & jewelry retailer
Riri Group (CH):
manufacturer of high-end
accessories
Citytime (ES): an
affordable luxury
watches and jewelry
retailer
Ceramica Cielo (IT): a
manufacturer of luxury
sanitary ceramics
Date Jun. 2021 Jan. 2021 Dec. 2019 Oct. 2018 Aug. 2017 Jun. 2017
Learn more here here here here here here
7,8x 7,5x
6,3x
11,5x
5,3x 5,8x
Source : Mergermarket, Fusacq, GCF Research Click on the logo to access the website
16
P R I V A T E & C O N F I D E N T I A L
TEV/EBITDA
Target
Buyer
Shareholders
Transaction
Value
€108m €195m €1.7bn €172m €6m €65m
Information
Yakjin Trading (SK):
apparel manufacturer
Betty Blue/Elisabetta
Franchi (IT): a fashion
company
Kontoor (US): a lifestyle
apparel company
Camuto Group (US): a
footwear group
Choice (UK): an apparel
retailer
Save The Duck & Ganesh
(IT): fashion brands
Date Aug.2020 Sep. 2019 May. 2019 Oct. 2018 Oct. 2018 Mar. 2018
Learn more here here here here here here
5,8x
8,3x
5,3x 5,0x 4,9x
8,5x
RECENT TRANSACTIONS 4/5
Source : Mergermarket, Fusacq, GCF Research Click on the logo to access the website
17
P R I V A T E & C O N F I D E N T I A L
TEV/EBITDA
Target
Buyer
Transaction
Value
$150m €190m €80m $30m €500m €40m
Information
Enoitalia: a global leader
of Italian wine
Natra (ES): chocolate
manufacturer
La Galvanina (IT): mineral
water and organic drinks
company
Purple Carrot (US): a
plant-based meal delivery
provider
Grupo Iberconsa (ES): an
Argentine red shrimp and
frozen hake business
Lily O’Brien’s (Ireland):
chocolate manufacturer
Date June 2021 July 2019 June 2019 May 2019 March 2019 January 2018
Learn more here here here here here here
8,9x
5,5x
8,0x 8,0x
5,3x
5,7x
RECENT TRANSACTIONS 5/5
Source : Mergermarket, Fusacq, GCF Research Click on the logo to access the website
III
OUR METHODOLOGY
& EXPERTISE
19
P R I V A T E & C O N F I D E N T I A L
OUR EXPERTISE & ADDED VALUE 1/2
We focus on 8 main sector, including the Luxury & Lifestyle industry. We have a direct
access to > 1 200 companies in this specific sector in Europe, Asia, and internationally
1. Our Expertise & Experience in the Luxury & Lifestyle sector
Our multicultural teams with our own offices in Europe (Paris, Geneva, Lyon, Nantes,
Vienna, Lisbon, Munich) and in Asia (Singapore, Kuala Lumpur), and our partners in
the Middle East, Africa and the US
2. Our International presence
Entrepreneurs close to Entrepreneurs = reactivity & adaptability
3. Our “entrepreneurial” culture
Privileged access to >750 investors (PE, VC, debt funds, Family Offices), with a specific
interest in the Luxury & Lifestyle industry
4. Our Privileged access to Strategic & Financial Investors
20
P R I V A T E & C O N F I D E N T I A L
OUR EXPERTISE & ADDED VALUE 2/2
We prefer to act over the long term as partners alongside business leaders
5. Advisor & Partner
With a total of 78 closings between 2016 & 2021, GEREJE is No. 1 & No. 2 between 2016 &
2021 in the Advisory Fusacq ranking – Corporate banking fundraising rankings in
France
6. Our Track-Record
Our expertise in structuring complex operations : Earn-Out, Management Buy-Out, Owner
Buy-Out, Joint Venture…
7. Our Expertise in complex structuring
We work with no conflict of interests and ensure confidentiality & discretion
8. Our independence
21
P R I V A T E & C O N F I D E N T I A L
OUR SECTOR EXPERTISE 1/2
Our long experience in Europe & worldwide gives us a privileged access to thousands of smid
& large cap companies across 8 different industries – listed in our proprietary data base
Luxury,
Fashion &
lifestyle
~400
Companies
Project BAREV
• Leading Art Gallery Group
• Based in Europe
• ~€30m sales
• Cash in needs / JV
01
Food &
Beverage,
Nutrition
~450
Companies
Project HEAVEN
• Luxury fine food heritage brand
• Based in France
• ~50M€ revenues
• Cash in needs
02
Medical
~350
Companies
Project NOW
• Health group
• Based in France
• ~50M€ revenues
• Cash in/Cash out needs
03
Cosmetics &
Fragrances
~450
Brands &
distributors
Project DREAM
• Leading skincare brand in Asia
• Based in Asia
• ~50M€ revenues
• JP/Partnership with European leader
04
# of companies in our database Example of companies we are close to
22
P R I V A T E & C O N F I D E N T I A L
OUR SECTOR EXPERTISE 2/2
Our long experience in Europe & worldwide gives us a privileged access to thousands of smid
& large cap companies across 8 different industries – listed in our proprietary data base
Industry,
Engineering &
Construction
~1,500
Companies
Project LAND
• High-end construction group
• Based in Southeast Asia
• ~35M€ revenues
• Partial sale + Cash in needs
05
Software &
Financial
Services
~800
Companies
Project BAHIA
• Digital insurance solutions platform
• Based in Asia
• ~ 2,5M€ revenues
• Cash in needs
06
Media,
Culture &
Education
~700
Companies
Project BODY
• Leading VOD distributor brand in Asia
• Based in Asia
• ~ 10M€ revenues
• Cash in needs
07
Mobility &
Environment
~300
Companies
Project BIRD
• Innovative B2B solution in Mobility
• Based in France
• ~ 2,5M€ revenues
• Cash in needs
08
# of companies in our database Example of companies we are close to
23
P R I V A T E & C O N F I D E N T I A L
OUR EXPERTISE IN THE LUXURY SECTOR 1/3
23
Fabrice LOMBARDO
Founder & CEO of GEREJE Corporate Finance
Expertise at the international level, in Europe, Asia (especially ASEAN), Middle East & Africa, in
GEREJE’s 8 key sectors
Education:
BBA at Oxford Brookes Université, Grenoble Business School, Executive MBA at ESSEC, SFAF
Certified
Key Points:
● + 12 years in Business Dev. (multinationals) ● Creation of GEREJE: 2008 ● +100 deals closed
EXPERIENCE & EXPERTISE
Ø + 15 years in M&A consulting for SMID & Large Caps
Ø Buy-Side Mandate & Sell-Side Mandate
Ø Fundraisings (Equity / Debt)
Ø Valuation & Structuring
Ø Speaker & Lecturer at ESSEC Paris, EGE, EDC Paris BS
Ø Specific expertise in Luxury & Retail
§ Iguana Classic, Alain Milliat, Zolotas, Château
Lagrezette, Starasia, Leflair, Golay Spierer, etc.
24
P R I V A T E & C O N F I D E N T I A L 24
Olivier JOB
Senior Advisor at GEREJE Corporate Finance, Lyon
Expertise in the luxury/F&B/tourism industry, in France and internationally
Key Points:
● + 30 years of experience in luxury industry
● + 15 partnerships created
● Founder of LUXURY.CX
EXPERIENCE & EXPERTISE
Ø Creation of partnerships in the F&B & Luxury industry
Ø Franchises, Licences, Transfer of companies’ know-how
Ø Fundraisings
Ø Business Development
Ø Event/Brand Management
Ø Marketing Strategy
Ø Specific expertise in Luxury
§ Bugati, Parmigiani, Bentley, Netjets, Le Cordon Bleu
Paris, Virtuoso, Escoffier Ritz Paris, etc.
OUR EXPERTISE IN THE LUXURY SECTOR 2/3
25
P R I V A T E & C O N F I D E N T I A L 25
François LAURENT
Senior Advisor at GEREJE Corporate Finance, Asia (Hong-Kong)
Expertise in Asia, specialized in Luxury, Cosmetics and Perfumes
Education:
International Business diploma, EDC & INSEAD YMP
Key Points:
● + 35 years of experience in the cosmetics industry
● Founder & President of TALIKA APAC (1999-2017)
EXPERIENCE & EXPERTISE
Ø + 25 years of development in Asia-Pacific with
TALIKA
Ø Support in the creation of SMEs (Asia, US)
Ø Business Development
Ø Fundraising
Ø Marketing & Retail Strategy
Ø Product Development
Ø Specific expertise in Luxury
§ Previously International Director Asia Pacific, Middle
East, Africa at Parfums Christian Dior
§ Previously Director & COO at TALIKA Asia Pacific
OUR EXPERTISE IN THE LUXURY SECTOR 3/3
26
P R I V A T E & C O N F I D E N T I A L
OUR BUY-SIDE METHODOLOGY
Option: Preparation of a "Long-List" of
potential targets in the targeted sector
and geographical area and ranking them
in order of interest and according to M&A
criteria (sales, EBITDA, etc.)
Initiate contact between GEREJE and the
target(s) (without giving the name of the
client) to validate their actionability
Meeting between GEREJE and the client
to select a short list of targets to be
approached in phase 2
Assist our client in the final Due
Diligence
Optimize the discussions between all
involved parties: legal, audit,
accounting…
Advise on the best strategy and tactic
for final negotiations with the target(s)
until closing.
Assist in the drafting & proof-reading of
final contracts.
Drafting & negotiation of a Letter of
Intent (LOI)
Management of client’s questions &
requests (Q&A)
Optimize the negotiations with the
target
Advise on the best structuring (equity /
debt / mix) in the interest of the
shareholders
Option : Preparation of a strategic and
financial note (detailed profile of the
target) for the client
Signing of the Letter of Intent (LOI)
Signing of a Reciprocal Confidentiality
Agreement (RCA).
Meeting between the target and the client
to confirm the strategic fit and the mutual
willingness to enter negotiations
Phase 1 – 1 to 3 months
Market Screening & Preliminary
Approach
Phase 2 – 4 to 9 months
Maximization of Negotiations –
Signing of LOI
Phase 3 – 2 to 4 months
Final DD – Offer – Optimization of the
Closing
27
P R I V A T E & C O N F I D E N T I A L
OUR TAILOR-MADE FUNDRAISING & SELL SIDE PROCESS
Phase 1 – 1 to 2 months
Preparation phase
Financial analysis (past results and
business plan)
Structuration (equity/debt/mix)
Electronic dataroom (docsend)
Blind Teaser on our online platform
In order to optimize the process, it is essential to prepare the project seriously, explain the use of the
funds and demonstrate the positive impact on turnover and margins
Phase 2 – 2 to 6 months
Selection, teasing and approach of
investors
Maximization (digital) of the investor
approach process (electronic NDA)
Checking of candidates’ seriousness
and motivation
Management & Optimization of
negotiations
Optimization of different structuring
options for the deal
Phase 3 – 1 to 2 months
Closing optimization
Optimization of the Due Diligence
process
Optimize the discussions between all
involved parties: legal, audit,
accounting…
Advise on the best strategy and tactic
for final negotiations with the target(s)
until closing.
Advise on the different structuring
schemes including earn out
Analysis and validation of the final
offer
Prepare a Strategic & Financial Note for
investors
Negotiation and signature of the Letter
of Intent (LOI)
Transition to phase 2 after mutual
consent
28
P R I V A T E & C O N F I D E N T I A L
DIFFERENT TYPE OF INVESTORS
Strategic and financial investors have different investment criteria and objectives involving
different sales strategies and structuring scenarios themselves
• Strategic investors are often competitors, suppliers or customers of the target.
• Their objective is to identify companies whose products or services can be integrated in synergy with their
existing portfolio or gain market share, in order to create long-term value for their shareholders.
• The main driver of the acquisition is strategic (vs. rapid return on investment). These buyers may also be
unconnected to the target and seek to expand in its market to diversify their revenue sources.
Strategic
investors
• Financial investors/buyers include private equity firms, hedge funds, family offices ...
• These players make investments in companies and achieve a return on investment within 5-7 years with a
sale or IPO.
• Some Family Offices have an unlimited time horizon and can invest large sums of money to support the
growth of the business at all stages of its development.
Financial
investors
These buyers have fundamentally different objectives, so the way they will approach
the activities of the targets in an M&A process will differ considerably.
29
P R I V A T E & C O N F I D E N T I A L
Our experience in the luxury and retail sectors, our expertise in financial structuring, as well as
our privileged access to investors have enabled us to support the BEL-AIR FINE ART group in its
growth strategy over the years:
› GEREJE has been assisting the group since 2015. Thanks to 4 successive fundraisings, using
different structuring tools: equity, debt, crowdfunding and convertible bonds, managers have
been able to retain a majority stake throughout operations.
› GEREJE was also able to advise the group in the selection and approach of its partners. Since
the arrival in the capital of Apicap, BPI France and Initiative & Finance funds, the group has
gone from EUR 8m in 2015 to 25m in 2019 with a successful European expansion with the
opening of a:
o Flagship in Venice (Italy) – + EUR 3m sales in less than 24 months
o Gallery in Marbella (Spain)
o Gallery ub Knokke-Le-Zoute (Belgium)
o Gallery in Cannes (France)
o Gallery in Saint Tropez (France)
o Showroom in Paris (Paris)
› Despite the Covid-19 crisis, the Swiss Group continues its development with a 2020 turnover of
EUR 20m.
FINANCING & GROWING A SMID CAP: CASE STUDY
Our expertise in supporting growth strategies over several successive fundraisings:
The example of BEL-AIR FINE ART
Retail / Art Galeries
Growth Capital = EUR 10m+
4 operations
30
P R I V A T E & C O N F I D E N T I A L
Small Cap companies
~400 companies in Europe, Asia and Worldwide -
listed in our proprietary data base
Mid Cap companies
~500 companies in Europe, Asia and Worldwide -
listed in our proprietary data base
● ● ●
OUR DIRECT ACCESS TO STRATEGIC PLAYERS
31
P R I V A T E & C O N F I D E N T I A L Click on the logo to access the website.
OUR DIRECT ACCESS TO POTENTIAL INVESTORS
Being active in the M&A industry since 2007, we have direct access to ~740 investors (PE, VC, Family Offices)
with an interest in Luxury & Lifestyle sector
ABOUT GEREJE
CORPORATE FINANCE
IV
33
P R I V A T E & C O N F I D E N T I A L
THE “GEREJE” PHILOSOPHY
In the 13th century, the Emperor Kublai Khan awarded
Marco Polo a gold tablet in the form of a long piece of
currency named « GEREGE » along with a password,
which ensured numerous privileges to the beholder.
With this golden passport, Marco Polo obtained all
necessary protections, supplies and assistance which
included horses, food and equipment for his safe return to
Venice accompanied by his immense fortune.
The GEREJE, first diplomatic passport,
ensuring safe and secure cross border
transactions, is a powerful symbol
matching perfectly our mission and goals
GEREJE team members share a common
passion in dealing with cross border
transactions and are united around the
GEREJE symbol reflecting our mind set as
well as our working philosophy.
34
P R I V A T E & C O N F I D E N T I A L
OUR WORLDWIDE REACH
We are an independent M&A firm with an “entrepreneurial” culture, providing both strategic and financial
advisory services, composed of a multidisciplinary team based between Europe & Asia
Our Corporate Film
EUROPE
§ Paris
§ Lyon
§ Genève
§ Nantes
§ Vienne
§ Lisbon
§ Munich
ASIE
§ Singapore
§ Kuala Lumpur
§ Bangkok
§ Hong-Kong
EUROPE
MOYEN-ORIENT
ASIE
35
P R I V A T E & C O N F I D E N T I A L
EXECUTION TEAM ENSURING THE QUALITY OF THE DOCUMENTS
Fabrice LOMBARDO
Founder & CEO
Antoine ALEMANY
Partner, Lisbon
Clarisse SUN
M&A Associate, Paris
Laurent GOBINET
Partner, Nantes
Hélène PEYRUSQUE
M&A Analyst, Paris
Hugo MONNET
M&A Vice President, Lyon
Servais MICOLOT
Partner, Genève
Jeff CZELUSTA
M&A Director, Munich
36
P R I V A T E & C O N F I D E N T I A L
SENIORS BRINGING SECTOR & GEOGRAPHIC EXPERTISES
François LAURENT
Senior Advisor, Hong-Kong
Olivier JOB
Senior Advisor, Lyon
Jean de MORAS
Senior Advisor, Paris
Arnaud BEASSE
Senior Advisor, Vienna
Maurice LAM
Executive Director, Singapore
Gregory LAM
Vice President M&A, Singapore
Bruno NAVET
Partner, Kuala Lumpur
Bertrand LAM
Partner, Singapore
37
P R I V A T E & C O N F I D E N T I A L
Partial or Total Sell mandate
Managing and Optimizing a sell process, leveraging on
our structuring experience, valuation expertise &
international network to maximize the transaction price.
Using every financial tool to align the interests of all
parties.
OUR SERVICES
The quality of our services relies
in our 100% in-house team
enabling us to manage the
entire transaction process,
thereby ensuring efficiency,
confidentiality and tangible
results
Buy mandate / Acquisition / Joint Ventures
Optimizing external cross-borders expansion strategies.
Global Knowhow, Local Approach
Strategic Advisory – Business Consultancy
The experience and operational know-how of the senior
team allows us to optimize the development strategies of
companies and thus facilitate the management of
corporate finance issues (Fundraising or acquisition)
Fund raising mandate & IPO – Capital development
Structure a solid & realistic business plan in order to
maximize the valuation forward and raise the capital
needed (Equity, Debt, Convertible Shares).
Local Markets Approach and Implementation Assistance
for IPO to maximize forward value & optimize
Transaction Structuring
38
P R I V A T E & C O N F I D E N T I A L
OUR PROVEN METHODOLOGY
GEREJE is recognized for the quality of its documents (strategic & financial analysis) based on personalized
execution, enhanced by a multidisciplinary team acting under one hat !
Execution
Excellence
Each assignment is managed by
one Team leader to optimize the process
We rely on our own proprietary
research
Our mandates are on an exclusivity basis
only, including fixed and success fee
Our mandates are tailor-made
We manage 100% of the Transaction
coordinating the process
We deliver regular reports to optimize
the momentum
Our digital platform allows us to have constant
access to all the necessary information
39
P R I V A T E & C O N F I D E N T I A L
OUR RECENT TRACK RECORD
With a total of 78 closings between 2016 and 2021, GEREJE is N1 or N2 M&A firm for SMICAP for the past 6 years in the Advisory
Fusacq ranking – Corporate banking fundraising rankings in France.
2021 – Acquisition –€50m Sales 2021 – Joint Venture
2021 – Debt Financing: €2.5m 2019-20 – Capital Injection: €6m 2019 – Sell: €55m 2018 – Sell: €7m
Target:
Learn more
Target:
Learn more
Investors:
Learn more
Crowdfunding:
Investors:
Learn more
Investors :
Learn more
Acquirer:
Learn more
Groupe
AMIQUAR
2021 – Acquisition – €10m Sales
Target:
Learn more
2021 – Fundraising: €7m
Investors:
Learn more
40
P R I V A T E & C O N F I D E N T I A L
OUR REFERENCES– SMID & LARGE CAP
Click on the logo to access the website.
41
P R I V A T E & C O N F I D E N T I A L
OUR STRONG NETWORK OF PARTNERS
Our solid network of partners in Europe and Asia enable us to get qualified, updated information and optimize our
market screening & approach of targets.
EUROPE
Access to +1,100 Family Offices
+150 banks & private bankers
+100 law firms
ASIA
Access to +700 Family Offices
+200 banks & private bankers
+150 law firms
Partnership signed with Business France (website) in 2021
Coverage of 110 countries, offering a direct access to
international investors
42
P R I V A T E & C O N F I D E N T I A L
TESTIMONIES
In this complicated economic
environment, the support and
involvement of the GEREJE teams
were key to the success of the
project.
Mr. François-
Denis POITRINAL
Founder & CEO
Thank you for the excellent work
done by the GEREJE team.
Mr. Kaci KÉBAÏLI
Founder & Chairman
GEREJE supported us successfully &
diligently in structuring our
fundraising process so we can keep
control of our company, They did a
great job at finding the right
investors for our projects!
Mr. Francois
CHABANIAN
Founder & CEO
In this complicated economic context,
the support and involvement of the
GEREJE teams were key elements in
the success of the operation
Mr. Guillaume
RAGUET
CEO
*click on a logo to access the website
43
P R I V A T E & C O N F I D E N T I A L
Articles
Surveys
Oxfam - La pandémie a fait émerger un nouveau milliardaire toutes les 30 heures
The Art Basel and UBS Global Art Market Report
WWD - M&A Activity in Luxury Sector Healthy and Brisk Despite COVID-19
Les Echos - La crise sanitaire a fait bondir le nombre de milliardaires en 2020
Luxe Digital - The future of Luxury 7 Trends To Stay Ahead in 2022
Watches Culture - 2021: a year of luxury M&A
Fortune Business Insights - Luxury Goods Market Size, Share & COVID-19 Impact Analysis
Bain & Company - The Evolving Future of Luxury
Bain & Company, Altagamma - Luxury is back... to the future
PWC - Global M&A Industry Trends : perspectives pour 2022
Deloitte - Global Fashion & Luxury Private Equity and Investors Survey 2022
DISCLAIMER This presentation is being distributed against the signature of a Non-Disclosure Agreement and is strictly confidential.
This presentation may not be reproduced, summarized or disclosed, in whole or in part, without the prior written authorization of GCF, and by accepting this presentation you hereby agree to be bound by
the restrictions contained herein.
This presentation is based on publicly available information and/or data provided by GCF’s client which have not been independently verified by GCF. Any estimates and projections contained herein
involve significant elements of subjective judgment and analysis, which may or may not be correct. Neither GCF nor any of its affiliates, or any of its direct or indirect shareholders, or any of its or their
respective members, employees or agents provides any guarantee or warranty (express or implied) or assumes any responsibility with respect to the authenticity, origin, validity, accuracy or
completeness of the information and data contained herein or assumes any obligation for damages, losses or costs (including, without limitation, any direct or consequential losses) resulting from any
errors or omissions in this presentation.
This presentation was prepared by GCF (GEREJE Corporate Finance) exclusively in the framework of an agreement for the benefit of its clients in connection with the possible Transaction. GCF has duly
and professionally challenged all information & data provided by our clients, including past & existing figures, assumptions of the Business Plan as well as the professionalism of the management team/
shareholders.
The economic valuations and proposed deal structuring contained in this presentation are fair and based on current market practices, which may change significantly over a short period of time.
Changes and events occurring after the date hereof may, therefore, affect the validity of the information contained in this presentation and GCF assumes no obligation to update and/or revise this
presentation or the information and data upon which it has been based.
GCF designates the companies, whilst legally they are independent entities, sharing GCF corporate identity, logo, documents, working methodology & ethical rules. All GCF offices are working as an
integrated group of companies under the governance of a written agreement for the interest of the clients. GCF legal entities are privately owned and independent structures.
GEREJE Advisory Asia Pte Ltd (Singapore) is MAS (Monetary Authority of Singapore) Exempt Corporate Finance Advisor
© Copyright 2022 GEREJE Corporate Finance. All rights reserved
More information at:
www.gerejecorpfinance.com

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GCF - Présentation Luxury, Fashion & Lifestyle - 1222_.pdf

  • 1. OUR ADDED VALUE AND M&A TRENDS IN THE LUXURY, FASHION AND LIFESTYLE SECTOR BUY SIDE – FUNDRAISING – SELL SIDE DECEMBER 2022
  • 2. 2 P R I V A T E & C O N F I D E N T I A L TABLE OF CONTENT I. Market trends in the Luxury, Fashion & Lifestyle sector 03 III. Our Methodology & Expertise 18 IV. About GEREJE Corporate Finance 32 II. M&A trends in the Luxury, Fashion & Lifestyle sector 10
  • 3. MARKET TRENDS IN THE LUXURY, FASHION AND LIFESTYLE SECTOR I
  • 4. 4 P R I V A T E & C O N F I D E N T I A L 254 260 281 257 288 312 327 343 353 2017 2018 2019 2020 2021 2022e 2023f 2024f 2025f Global Personal Luxury Goods sales (in $bn) 2017-2025 The worldwide luxury goods market is projected to grow from $bn257 in 2020 to $353bn in 2025, at a CAGR of 4,6% in the forecast period Sources: Xerfi, Euromonitor, Statista, GCF analysis The Artificial Intelligence § Brands are increasingly using AI for more relevant marketing campaigns The Augmented Reality § Consumers seek an in-store experience while staying at home The Influence Marketing § Increasingly prevalent in the luxury sector and showing a ROI of $6.5 for every dollar spent Key Drivers
  • 5. 5 P R I V A T E & C O N F I D E N T I A L Sources: Deloitte 2021, McKinsey, Statista, GoRemotely, GCF analysis The sector will recover from the Covid-19 crisis in the next 3 years § Asia and Middle East are estimated to be the fastest growing regions (> 10% of annual growth) Luxury brands outperformed the market § Continuing demand for luxury goods from wealthier consumers who have been more resilient to the crisis The global fashion industry, valued at $1.7tn in 2022 (+17% vs. 2020), and is expected to reach over $2.2tn by 2025 Key Drivers Ethical, sustainable fashion market to reach $10bn in 2025
  • 6. 6 P R I V A T E & C O N F I D E N T I A L 7,4 9,3 11,3 17 18 22,1 27,4 33 49 62 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 +25% CAGR Personal luxury goods online sales (in €bn) 2012-2021 Sources: Statista, GCF analysis Following the development of digital solutions, online sales have been taking an increasing place in luxury, fashion and lifestyle sector, with further acceleration resulting from the health crisis context Fashion online sales will represent $983bn in 2022 and reach over $1 350bn by 2025 (+11% CAGR) Personal luxury goods online sales have been increasing by +25% annually over the last decade Key figures
  • 7. 7 P R I V A T E & C O N F I D E N T I A L The price of premium wines follows the inflation of agricultural products, making this market a mix between luxury goods and heritage protection : Volume of premium wine sold in leading markets worldwide in 2018 and 2023 Sources : Data Bridge, GCF Research The French vineyard represents approximately 750,000 hectares § France produces 4.2 billion liters of wine per year, or 17% of world production : France is the leading exporter of premium wines Many opportunities in premium wine market § Increasing demand (health benefits, scarcity, social differentiation…) § Global Premium Wine Market is expected to reach $532m by 2029 (vs. $344m in 2021) : CAGR of 5,6% (2022-2029) Major factors are expected to boost the growth of the premium wine market § Rise in the alcohol socialization among consumers § Growing restaurants and bars § Emergence of e-commerce platforms 42 27 22 18 6 53 27 35 17 7 0 10 20 30 40 50 60 US UK China France Germany 2018 2023
  • 8. 8 P R I V A T E & C O N F I D E N T I A L The caviar market is expected to grow at a CAGR rate of 5,45% and reach $512m in the forecast period from 2022 to 2030 Sources : EUMOFA 2021, GCF Research Disappearance of wild caviar due to overfishing and pollution and increase of farmed caviar § Wild caviar almost totally disappeared in 2010 due to pollution & overfishing § Farmed caviar production represent today 100% of the market : CAGR of 20% (2010-2015) China is the N°1 farmed caviar producer § About 85% of the global caviar production now is made in China § China (1 : 130T), Italy (2 : 55T), France (3 : 41T), USA (6 : 18T)
  • 9. 9 P R I V A T E & C O N F I D E N T I A L The main players in the luxury industry are reinforcing their position by diversifying (i) their brands portfolio and (ii) their activities into services and businesses related to their core business, mainly in Europe
  • 10. M&A TRENDS IN THE LUXURY,FASHION AND LIFESTYLE SECTOR II
  • 11. 11 P R I V A T E & C O N F I D E N T I A L 265 271 277 284 73 52 65 88 2018 2019 2020 2021 Fashion & Luxury Apparel & Accessories Number of M&A deals in Fashion & Luxury sector 2018-2021 The Luxury, Fashion & Lifestyle sector has proven to be a wealthy target for M&A activities mostly due to the rapid recovery of Covid-19 : there have been 284 M&A deals in 2021 (+22 deals vs 2020) driven by the strong appetite of financial investors Sources: Deloitte 2021, mergermarket, GCF analysis Europe is the most active M&A market, accounting for 60% of the transactions North America is the fastest growing region with 72 deals in 2021 (+24% vs. 2020) Small size companies (sales <$51m) are the most attractive targets for investors representing 54% of total deals in 2021 Key Drivers
  • 12. 12 P R I V A T E & C O N F I D E N T I A L M&A TRENDS – VALUATION METRICS Company Size § The largest the company, the higher the multiple with key thresholds (10M revenue; 50M revenue; 100M revenue…) Profitability § EBITDA margin compared to peers may be the most important comparison criteria when the companies’ sizes are similar Market position § A leading position within a local market improves a valuation multiple, on the other hand, a mid-tier position will drive a lower valuation. Within the same sector, valuation multiples vary according to the size, profitability, and market positioning of the company
  • 13. 13 P R I V A T E & C O N F I D E N T I A L Year Investors Target Information Transaction Value See More May. 2022 Arianee (FR) : manufactures NFTs for the luxury industry €20m here Sep. 2021 Vestiaire Collective: a second-hand fashion retail platform €178m here Jul. 2021 La Coque de Nacre: a jewelry designer & B2B distributor €50m here Jun. 2021 Filati Biagioli Modesto : a manufacturer of high-quality yarns - here Aug. 2020 JS Corporation (South Korea): listed leather goods manufacturer Yakjin Trading: apparel manufacturer €108m here Mar. 2020 Yuyuan Tourist Mart (CN): a leading retailing conglomerate Djula: a luxury jewelry brand €30m here RECENT TRANSACTIONS 1/5 Source : Mergermarket, Fusacq, GCF Research Click on the logo to access the website
  • 14. 14 P R I V A T E & C O N F I D E N T I A L Year Buyer Target Information Transaction Value See More Dec. 2021 La belle vie: foodtech start-up in home delivery delicatessen (€50m sales) Series B €20m here Oct. 2021 Fromageries Terres d’Or (FR): cheese producer (€50m sales) ~€15m here Apr. 2021 Abergavenny Fine Foods (UK): a market leader in food services (€50m sales) - here Aug. 2020 PFD foodservices (Australia): a leading foodservice suppliers A$450m here July 2019 Flagstone Foods (US): the Snake Division of TreeHouse Foods, a leading manufacturer and distributor of private label packaged F&B $90m here March 2018 Le Grand Vefour (FR): Stared restaurant in Paris (<€5m) €9m here RECENT TRANSACTIONS 2/5 Source : Mergermarket, Fusacq, GCF Research Click on the logo to access the website
  • 15. 15 P R I V A T E & C O N F I D E N T I A L TEV/EBITDA RECENT TRANSACTIONS 3/5 Target Buyer Transaction Value €440m €1bn €38m €200m €110m €19m Information Iconix (US): an apparel brands management company THOM Group (FR): a jewelry retailer (brands: Histoire d’Or, Marc Orian, Orovivo,…) Fraser Hart (UK): a luxury watches & jewelry retailer Riri Group (CH): manufacturer of high-end accessories Citytime (ES): an affordable luxury watches and jewelry retailer Ceramica Cielo (IT): a manufacturer of luxury sanitary ceramics Date Jun. 2021 Jan. 2021 Dec. 2019 Oct. 2018 Aug. 2017 Jun. 2017 Learn more here here here here here here 7,8x 7,5x 6,3x 11,5x 5,3x 5,8x Source : Mergermarket, Fusacq, GCF Research Click on the logo to access the website
  • 16. 16 P R I V A T E & C O N F I D E N T I A L TEV/EBITDA Target Buyer Shareholders Transaction Value €108m €195m €1.7bn €172m €6m €65m Information Yakjin Trading (SK): apparel manufacturer Betty Blue/Elisabetta Franchi (IT): a fashion company Kontoor (US): a lifestyle apparel company Camuto Group (US): a footwear group Choice (UK): an apparel retailer Save The Duck & Ganesh (IT): fashion brands Date Aug.2020 Sep. 2019 May. 2019 Oct. 2018 Oct. 2018 Mar. 2018 Learn more here here here here here here 5,8x 8,3x 5,3x 5,0x 4,9x 8,5x RECENT TRANSACTIONS 4/5 Source : Mergermarket, Fusacq, GCF Research Click on the logo to access the website
  • 17. 17 P R I V A T E & C O N F I D E N T I A L TEV/EBITDA Target Buyer Transaction Value $150m €190m €80m $30m €500m €40m Information Enoitalia: a global leader of Italian wine Natra (ES): chocolate manufacturer La Galvanina (IT): mineral water and organic drinks company Purple Carrot (US): a plant-based meal delivery provider Grupo Iberconsa (ES): an Argentine red shrimp and frozen hake business Lily O’Brien’s (Ireland): chocolate manufacturer Date June 2021 July 2019 June 2019 May 2019 March 2019 January 2018 Learn more here here here here here here 8,9x 5,5x 8,0x 8,0x 5,3x 5,7x RECENT TRANSACTIONS 5/5 Source : Mergermarket, Fusacq, GCF Research Click on the logo to access the website
  • 19. 19 P R I V A T E & C O N F I D E N T I A L OUR EXPERTISE & ADDED VALUE 1/2 We focus on 8 main sector, including the Luxury & Lifestyle industry. We have a direct access to > 1 200 companies in this specific sector in Europe, Asia, and internationally 1. Our Expertise & Experience in the Luxury & Lifestyle sector Our multicultural teams with our own offices in Europe (Paris, Geneva, Lyon, Nantes, Vienna, Lisbon, Munich) and in Asia (Singapore, Kuala Lumpur), and our partners in the Middle East, Africa and the US 2. Our International presence Entrepreneurs close to Entrepreneurs = reactivity & adaptability 3. Our “entrepreneurial” culture Privileged access to >750 investors (PE, VC, debt funds, Family Offices), with a specific interest in the Luxury & Lifestyle industry 4. Our Privileged access to Strategic & Financial Investors
  • 20. 20 P R I V A T E & C O N F I D E N T I A L OUR EXPERTISE & ADDED VALUE 2/2 We prefer to act over the long term as partners alongside business leaders 5. Advisor & Partner With a total of 78 closings between 2016 & 2021, GEREJE is No. 1 & No. 2 between 2016 & 2021 in the Advisory Fusacq ranking – Corporate banking fundraising rankings in France 6. Our Track-Record Our expertise in structuring complex operations : Earn-Out, Management Buy-Out, Owner Buy-Out, Joint Venture… 7. Our Expertise in complex structuring We work with no conflict of interests and ensure confidentiality & discretion 8. Our independence
  • 21. 21 P R I V A T E & C O N F I D E N T I A L OUR SECTOR EXPERTISE 1/2 Our long experience in Europe & worldwide gives us a privileged access to thousands of smid & large cap companies across 8 different industries – listed in our proprietary data base Luxury, Fashion & lifestyle ~400 Companies Project BAREV • Leading Art Gallery Group • Based in Europe • ~€30m sales • Cash in needs / JV 01 Food & Beverage, Nutrition ~450 Companies Project HEAVEN • Luxury fine food heritage brand • Based in France • ~50M€ revenues • Cash in needs 02 Medical ~350 Companies Project NOW • Health group • Based in France • ~50M€ revenues • Cash in/Cash out needs 03 Cosmetics & Fragrances ~450 Brands & distributors Project DREAM • Leading skincare brand in Asia • Based in Asia • ~50M€ revenues • JP/Partnership with European leader 04 # of companies in our database Example of companies we are close to
  • 22. 22 P R I V A T E & C O N F I D E N T I A L OUR SECTOR EXPERTISE 2/2 Our long experience in Europe & worldwide gives us a privileged access to thousands of smid & large cap companies across 8 different industries – listed in our proprietary data base Industry, Engineering & Construction ~1,500 Companies Project LAND • High-end construction group • Based in Southeast Asia • ~35M€ revenues • Partial sale + Cash in needs 05 Software & Financial Services ~800 Companies Project BAHIA • Digital insurance solutions platform • Based in Asia • ~ 2,5M€ revenues • Cash in needs 06 Media, Culture & Education ~700 Companies Project BODY • Leading VOD distributor brand in Asia • Based in Asia • ~ 10M€ revenues • Cash in needs 07 Mobility & Environment ~300 Companies Project BIRD • Innovative B2B solution in Mobility • Based in France • ~ 2,5M€ revenues • Cash in needs 08 # of companies in our database Example of companies we are close to
  • 23. 23 P R I V A T E & C O N F I D E N T I A L OUR EXPERTISE IN THE LUXURY SECTOR 1/3 23 Fabrice LOMBARDO Founder & CEO of GEREJE Corporate Finance Expertise at the international level, in Europe, Asia (especially ASEAN), Middle East & Africa, in GEREJE’s 8 key sectors Education: BBA at Oxford Brookes Université, Grenoble Business School, Executive MBA at ESSEC, SFAF Certified Key Points: ● + 12 years in Business Dev. (multinationals) ● Creation of GEREJE: 2008 ● +100 deals closed EXPERIENCE & EXPERTISE Ø + 15 years in M&A consulting for SMID & Large Caps Ø Buy-Side Mandate & Sell-Side Mandate Ø Fundraisings (Equity / Debt) Ø Valuation & Structuring Ø Speaker & Lecturer at ESSEC Paris, EGE, EDC Paris BS Ø Specific expertise in Luxury & Retail § Iguana Classic, Alain Milliat, Zolotas, Château Lagrezette, Starasia, Leflair, Golay Spierer, etc.
  • 24. 24 P R I V A T E & C O N F I D E N T I A L 24 Olivier JOB Senior Advisor at GEREJE Corporate Finance, Lyon Expertise in the luxury/F&B/tourism industry, in France and internationally Key Points: ● + 30 years of experience in luxury industry ● + 15 partnerships created ● Founder of LUXURY.CX EXPERIENCE & EXPERTISE Ø Creation of partnerships in the F&B & Luxury industry Ø Franchises, Licences, Transfer of companies’ know-how Ø Fundraisings Ø Business Development Ø Event/Brand Management Ø Marketing Strategy Ø Specific expertise in Luxury § Bugati, Parmigiani, Bentley, Netjets, Le Cordon Bleu Paris, Virtuoso, Escoffier Ritz Paris, etc. OUR EXPERTISE IN THE LUXURY SECTOR 2/3
  • 25. 25 P R I V A T E & C O N F I D E N T I A L 25 François LAURENT Senior Advisor at GEREJE Corporate Finance, Asia (Hong-Kong) Expertise in Asia, specialized in Luxury, Cosmetics and Perfumes Education: International Business diploma, EDC & INSEAD YMP Key Points: ● + 35 years of experience in the cosmetics industry ● Founder & President of TALIKA APAC (1999-2017) EXPERIENCE & EXPERTISE Ø + 25 years of development in Asia-Pacific with TALIKA Ø Support in the creation of SMEs (Asia, US) Ø Business Development Ø Fundraising Ø Marketing & Retail Strategy Ø Product Development Ø Specific expertise in Luxury § Previously International Director Asia Pacific, Middle East, Africa at Parfums Christian Dior § Previously Director & COO at TALIKA Asia Pacific OUR EXPERTISE IN THE LUXURY SECTOR 3/3
  • 26. 26 P R I V A T E & C O N F I D E N T I A L OUR BUY-SIDE METHODOLOGY Option: Preparation of a "Long-List" of potential targets in the targeted sector and geographical area and ranking them in order of interest and according to M&A criteria (sales, EBITDA, etc.) Initiate contact between GEREJE and the target(s) (without giving the name of the client) to validate their actionability Meeting between GEREJE and the client to select a short list of targets to be approached in phase 2 Assist our client in the final Due Diligence Optimize the discussions between all involved parties: legal, audit, accounting… Advise on the best strategy and tactic for final negotiations with the target(s) until closing. Assist in the drafting & proof-reading of final contracts. Drafting & negotiation of a Letter of Intent (LOI) Management of client’s questions & requests (Q&A) Optimize the negotiations with the target Advise on the best structuring (equity / debt / mix) in the interest of the shareholders Option : Preparation of a strategic and financial note (detailed profile of the target) for the client Signing of the Letter of Intent (LOI) Signing of a Reciprocal Confidentiality Agreement (RCA). Meeting between the target and the client to confirm the strategic fit and the mutual willingness to enter negotiations Phase 1 – 1 to 3 months Market Screening & Preliminary Approach Phase 2 – 4 to 9 months Maximization of Negotiations – Signing of LOI Phase 3 – 2 to 4 months Final DD – Offer – Optimization of the Closing
  • 27. 27 P R I V A T E & C O N F I D E N T I A L OUR TAILOR-MADE FUNDRAISING & SELL SIDE PROCESS Phase 1 – 1 to 2 months Preparation phase Financial analysis (past results and business plan) Structuration (equity/debt/mix) Electronic dataroom (docsend) Blind Teaser on our online platform In order to optimize the process, it is essential to prepare the project seriously, explain the use of the funds and demonstrate the positive impact on turnover and margins Phase 2 – 2 to 6 months Selection, teasing and approach of investors Maximization (digital) of the investor approach process (electronic NDA) Checking of candidates’ seriousness and motivation Management & Optimization of negotiations Optimization of different structuring options for the deal Phase 3 – 1 to 2 months Closing optimization Optimization of the Due Diligence process Optimize the discussions between all involved parties: legal, audit, accounting… Advise on the best strategy and tactic for final negotiations with the target(s) until closing. Advise on the different structuring schemes including earn out Analysis and validation of the final offer Prepare a Strategic & Financial Note for investors Negotiation and signature of the Letter of Intent (LOI) Transition to phase 2 after mutual consent
  • 28. 28 P R I V A T E & C O N F I D E N T I A L DIFFERENT TYPE OF INVESTORS Strategic and financial investors have different investment criteria and objectives involving different sales strategies and structuring scenarios themselves • Strategic investors are often competitors, suppliers or customers of the target. • Their objective is to identify companies whose products or services can be integrated in synergy with their existing portfolio or gain market share, in order to create long-term value for their shareholders. • The main driver of the acquisition is strategic (vs. rapid return on investment). These buyers may also be unconnected to the target and seek to expand in its market to diversify their revenue sources. Strategic investors • Financial investors/buyers include private equity firms, hedge funds, family offices ... • These players make investments in companies and achieve a return on investment within 5-7 years with a sale or IPO. • Some Family Offices have an unlimited time horizon and can invest large sums of money to support the growth of the business at all stages of its development. Financial investors These buyers have fundamentally different objectives, so the way they will approach the activities of the targets in an M&A process will differ considerably.
  • 29. 29 P R I V A T E & C O N F I D E N T I A L Our experience in the luxury and retail sectors, our expertise in financial structuring, as well as our privileged access to investors have enabled us to support the BEL-AIR FINE ART group in its growth strategy over the years: › GEREJE has been assisting the group since 2015. Thanks to 4 successive fundraisings, using different structuring tools: equity, debt, crowdfunding and convertible bonds, managers have been able to retain a majority stake throughout operations. › GEREJE was also able to advise the group in the selection and approach of its partners. Since the arrival in the capital of Apicap, BPI France and Initiative & Finance funds, the group has gone from EUR 8m in 2015 to 25m in 2019 with a successful European expansion with the opening of a: o Flagship in Venice (Italy) – + EUR 3m sales in less than 24 months o Gallery in Marbella (Spain) o Gallery ub Knokke-Le-Zoute (Belgium) o Gallery in Cannes (France) o Gallery in Saint Tropez (France) o Showroom in Paris (Paris) › Despite the Covid-19 crisis, the Swiss Group continues its development with a 2020 turnover of EUR 20m. FINANCING & GROWING A SMID CAP: CASE STUDY Our expertise in supporting growth strategies over several successive fundraisings: The example of BEL-AIR FINE ART Retail / Art Galeries Growth Capital = EUR 10m+ 4 operations
  • 30. 30 P R I V A T E & C O N F I D E N T I A L Small Cap companies ~400 companies in Europe, Asia and Worldwide - listed in our proprietary data base Mid Cap companies ~500 companies in Europe, Asia and Worldwide - listed in our proprietary data base ● ● ● OUR DIRECT ACCESS TO STRATEGIC PLAYERS
  • 31. 31 P R I V A T E & C O N F I D E N T I A L Click on the logo to access the website. OUR DIRECT ACCESS TO POTENTIAL INVESTORS Being active in the M&A industry since 2007, we have direct access to ~740 investors (PE, VC, Family Offices) with an interest in Luxury & Lifestyle sector
  • 33. 33 P R I V A T E & C O N F I D E N T I A L THE “GEREJE” PHILOSOPHY In the 13th century, the Emperor Kublai Khan awarded Marco Polo a gold tablet in the form of a long piece of currency named « GEREGE » along with a password, which ensured numerous privileges to the beholder. With this golden passport, Marco Polo obtained all necessary protections, supplies and assistance which included horses, food and equipment for his safe return to Venice accompanied by his immense fortune. The GEREJE, first diplomatic passport, ensuring safe and secure cross border transactions, is a powerful symbol matching perfectly our mission and goals GEREJE team members share a common passion in dealing with cross border transactions and are united around the GEREJE symbol reflecting our mind set as well as our working philosophy.
  • 34. 34 P R I V A T E & C O N F I D E N T I A L OUR WORLDWIDE REACH We are an independent M&A firm with an “entrepreneurial” culture, providing both strategic and financial advisory services, composed of a multidisciplinary team based between Europe & Asia Our Corporate Film EUROPE § Paris § Lyon § Genève § Nantes § Vienne § Lisbon § Munich ASIE § Singapore § Kuala Lumpur § Bangkok § Hong-Kong EUROPE MOYEN-ORIENT ASIE
  • 35. 35 P R I V A T E & C O N F I D E N T I A L EXECUTION TEAM ENSURING THE QUALITY OF THE DOCUMENTS Fabrice LOMBARDO Founder & CEO Antoine ALEMANY Partner, Lisbon Clarisse SUN M&A Associate, Paris Laurent GOBINET Partner, Nantes Hélène PEYRUSQUE M&A Analyst, Paris Hugo MONNET M&A Vice President, Lyon Servais MICOLOT Partner, Genève Jeff CZELUSTA M&A Director, Munich
  • 36. 36 P R I V A T E & C O N F I D E N T I A L SENIORS BRINGING SECTOR & GEOGRAPHIC EXPERTISES François LAURENT Senior Advisor, Hong-Kong Olivier JOB Senior Advisor, Lyon Jean de MORAS Senior Advisor, Paris Arnaud BEASSE Senior Advisor, Vienna Maurice LAM Executive Director, Singapore Gregory LAM Vice President M&A, Singapore Bruno NAVET Partner, Kuala Lumpur Bertrand LAM Partner, Singapore
  • 37. 37 P R I V A T E & C O N F I D E N T I A L Partial or Total Sell mandate Managing and Optimizing a sell process, leveraging on our structuring experience, valuation expertise & international network to maximize the transaction price. Using every financial tool to align the interests of all parties. OUR SERVICES The quality of our services relies in our 100% in-house team enabling us to manage the entire transaction process, thereby ensuring efficiency, confidentiality and tangible results Buy mandate / Acquisition / Joint Ventures Optimizing external cross-borders expansion strategies. Global Knowhow, Local Approach Strategic Advisory – Business Consultancy The experience and operational know-how of the senior team allows us to optimize the development strategies of companies and thus facilitate the management of corporate finance issues (Fundraising or acquisition) Fund raising mandate & IPO – Capital development Structure a solid & realistic business plan in order to maximize the valuation forward and raise the capital needed (Equity, Debt, Convertible Shares). Local Markets Approach and Implementation Assistance for IPO to maximize forward value & optimize Transaction Structuring
  • 38. 38 P R I V A T E & C O N F I D E N T I A L OUR PROVEN METHODOLOGY GEREJE is recognized for the quality of its documents (strategic & financial analysis) based on personalized execution, enhanced by a multidisciplinary team acting under one hat ! Execution Excellence Each assignment is managed by one Team leader to optimize the process We rely on our own proprietary research Our mandates are on an exclusivity basis only, including fixed and success fee Our mandates are tailor-made We manage 100% of the Transaction coordinating the process We deliver regular reports to optimize the momentum Our digital platform allows us to have constant access to all the necessary information
  • 39. 39 P R I V A T E & C O N F I D E N T I A L OUR RECENT TRACK RECORD With a total of 78 closings between 2016 and 2021, GEREJE is N1 or N2 M&A firm for SMICAP for the past 6 years in the Advisory Fusacq ranking – Corporate banking fundraising rankings in France. 2021 – Acquisition –€50m Sales 2021 – Joint Venture 2021 – Debt Financing: €2.5m 2019-20 – Capital Injection: €6m 2019 – Sell: €55m 2018 – Sell: €7m Target: Learn more Target: Learn more Investors: Learn more Crowdfunding: Investors: Learn more Investors : Learn more Acquirer: Learn more Groupe AMIQUAR 2021 – Acquisition – €10m Sales Target: Learn more 2021 – Fundraising: €7m Investors: Learn more
  • 40. 40 P R I V A T E & C O N F I D E N T I A L OUR REFERENCES– SMID & LARGE CAP Click on the logo to access the website.
  • 41. 41 P R I V A T E & C O N F I D E N T I A L OUR STRONG NETWORK OF PARTNERS Our solid network of partners in Europe and Asia enable us to get qualified, updated information and optimize our market screening & approach of targets. EUROPE Access to +1,100 Family Offices +150 banks & private bankers +100 law firms ASIA Access to +700 Family Offices +200 banks & private bankers +150 law firms Partnership signed with Business France (website) in 2021 Coverage of 110 countries, offering a direct access to international investors
  • 42. 42 P R I V A T E & C O N F I D E N T I A L TESTIMONIES In this complicated economic environment, the support and involvement of the GEREJE teams were key to the success of the project. Mr. François- Denis POITRINAL Founder & CEO Thank you for the excellent work done by the GEREJE team. Mr. Kaci KÉBAÏLI Founder & Chairman GEREJE supported us successfully & diligently in structuring our fundraising process so we can keep control of our company, They did a great job at finding the right investors for our projects! Mr. Francois CHABANIAN Founder & CEO In this complicated economic context, the support and involvement of the GEREJE teams were key elements in the success of the operation Mr. Guillaume RAGUET CEO *click on a logo to access the website
  • 43. 43 P R I V A T E & C O N F I D E N T I A L Articles Surveys Oxfam - La pandémie a fait émerger un nouveau milliardaire toutes les 30 heures The Art Basel and UBS Global Art Market Report WWD - M&A Activity in Luxury Sector Healthy and Brisk Despite COVID-19 Les Echos - La crise sanitaire a fait bondir le nombre de milliardaires en 2020 Luxe Digital - The future of Luxury 7 Trends To Stay Ahead in 2022 Watches Culture - 2021: a year of luxury M&A Fortune Business Insights - Luxury Goods Market Size, Share & COVID-19 Impact Analysis Bain & Company - The Evolving Future of Luxury Bain & Company, Altagamma - Luxury is back... to the future PWC - Global M&A Industry Trends : perspectives pour 2022 Deloitte - Global Fashion & Luxury Private Equity and Investors Survey 2022
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