The document discusses the target audience for a metal music magazine. It describes the ideal reader as someone interested in metal music, musical instruments, and festivals. It notes that the audience would likely be 16 years or older and interested in bands like Metallica, Pantera, and Slipknot. The document also discusses the clothing style of the target audience, which takes inspiration from iconic metal bands. It aims to appeal to both male and female readers between 16 and 50+ who enjoy going to concerts and buying band merchandise.

1. Qu1.Who would be the
audience for your media
product?

2. Audience
Making this mood board gave me a good idea of the type of things
to include in my magazine and the specific audience I was aiming
my magazine at. It is important to have an idea of this so your
magazine has clear target audience and theme so it is more likely to
be successful.

3. Audience
The ideal reader for my magazine is people that are very
interested in metal music and are constantly aware of new
albums and when and where bands are touring. They would
also be people who are interested in musical instruments
and preferably play one as my magazine will feature an
instrument section. My ideal reader will also be interested in
festivals and attend them yearly which is why I included a
festival feature where I it includes reviews, highlights and
pictures.

4. I included download festival
as this is a very well known
metal festival which my
audience will be interested
in. I also included a
download festival review in
my magazine.
I used the Slash logo for two
reasons. He is a well known
guitarist that a lot of metal heads
look up to as an inspiration. I also
used it because it displayed the
colour scheme I chose for my
magazine (read and black). This
stands out on the shelf as it is
very contrasting but also fits in
with the metal genre.
The audience for my
magazine is likely to watch
Scuzz and Kerrang! on TV
as they appeal to the metal
genre and play metal music.
I included metal bands
such as Pantera and
Metallica which are
very well known and
popular in the metal
genre so my target
audience for my
magazine will most
probably listen to them.
Magazines that my
audience read are
kerrang! and Metal
Hammer. I used these
magazine throughout the
process of making mine to
get ideas of colours and
layout as these are very
successful.

5. People that go to
festivals and gigs
Influenced by…
Male and Female
I aimed my
magazine at…
Interested in
playing music
16 to 50+
year olds
Like to…
People that like to
buy…

6. Audience
The audience for my magazine will most likely go to
festivals, particularly Download Festival. This is
because its a heavy metal festival and includes lots
of metal bands. You have to be 16 and over to go to
Download Fest and my audience for my magazine
will be 16 and over and any gender. This is
because there is a lot of explicit features which are
not suitable for a younger age group. My type
audience are quite outgoing and like to have fun so
my magazine is interesting and exciting. The metal
bands that play at download wear dark clothes and
dark, sinister lighting and usually display and
angry and rebellious stage presence.

7. Audience
The type of clothing that my audience are most likely to
wear follow the same style as famous metal bands as
they are used as an inspiration and an icon to look up
to such as Metallica, Guns N Roses, Pantera and Black
Sabbath. This type of style consists of denim jackets,
that look old or vintage, leather jackets, over sized check
shirts, ripped jeans and black tee shirts. This type of
clothing is seen as rebellious and doesn‟t follow the
conventional main stream type of clothing as it is
scruffy. Its seen as a „Rock look‟ or „metal look‟ as it
looks hard and aggressive. This type of clothing is
mainly sold in vintage shops or online. This is useful to
know as I can include a feature in my magazine that
informs the reader of shops that they may be interested
in. They may also have lots of tattoos which are seen as
an act against society and rules which is reflected in this
type of music.

8. Audience
I used my audience research to help make some
decisions for my magazine. It is important to take into
account your audience research as the end product is
aimed to please the audience so they will buy it
therefore it is important include aspects that they have
chosen so they are more likely to like your product in
order for it to become successful like other popular
metal magazines.

9. Audience
For the name of my magazine, ‘Seize’
was voted second highest for the most
popular name. I chose ‘Seize’ because
it is short and simple and stands out on
the front of the magazine. It also fits
well in with the metal genre.
The most popular band chosen by the
audience was ‘Slipknot’. As a result I
chose to include a feature on Corey
Taylor (lead singer of Slipknot). This will
attract people to buy it if they see a
feature on a popular band.

10. Audience
The most popular feature that my target
audience wanted to see was ‘Latest
Gigs’ so I chose to include this in my
magazine so it fits in with my market
and my magazine will be more
successful as it is more likely to be
bought if it includes features that my
audience want to see.

11. Audience
My primary audience will be people (both genders)
that are very interested in metal music, not just bands
but also clothing and instruments. They will probably
subscribe to the magazine as they want to keep up to
date with what bands are doing and also like to know
what gigs are on so they don‟t . My secondary
audience may or may not buy the magazine
themselves but will pick it up and enjoy reading if they
find it at their friends or family members that have
purchased it. Therefore I will aim my product to suit a
wider range and include features that people who like
different music as appose to just metal will enjoy.

12. Audience
Within my research I have been looking at the
biggest icons in the metal genre that I can
include in my own product in order to please
my audience so my magazine will be like and
bought by many. I have found that the stars in
the metal genre are all mainly bands such as
Metallica, Black Sabbath, Pantera, Slipknot,
Avenged Sevenfold, Iron Maiden and so on. I
will include bands like these in my magazine as
it will appeal to the audience from all age
groups as well as the big bands such as „Black
Sabbath‟ have been around in the 70‟s. I would
not include bands like One Direction or JLS as
these fit into the pop genre and do not appeal
to my target audience.

13. Qu2.How does your media
product represent particular
social groups?

14. The artists on the front of my magazine are wearing
dark clothing which represents the sinister, angry,
metal reference that my ideal reader is most likely
to relate to and fit in with that genre by possibly
wearing the same type of clothing as appose to
brightly coloured, floral clothing which is associated
with pop or indie music as appose to metal. I tried to
make sure they would be inspirational and iconic
for the readers in order to make the magazine more
appealing. In order of doing this they are wearing the
typical metal dark clothing with the serious look on
their faces. This was to make my magazine more
appealing to my target audience.

15. They are also looking directly at the
camera with a serious expression,
again, representing the angry,
rebellious side that it prominent in
the metal genre. This is appose to
smiling that may be found in on a
pop magazine. This is also seen by
the artist „Dimebag Darrell‟ who is
from the famous metal band Pantera.
He is always seen to have a stern,
serious look on his face and very
rarely smiles on pictures to
represent the metal as a serious
genre, and an angry, rebellious side
of the band.

16. For the colour scheme of my
magazine, I used red, black and
grey. These create sinister
connotations as red tends to be
associated with blood and anger,
while black is dark and aggressive.
This will appeal to my target
audience as the type of music they
listen too represents this so they will
be able to relate to it however
someone who is into pop or indie
may not be particularly attracted to
these colours as it is not aimed to
appeal to them. Like colours such as
bright yellows and pinks would do

17. How does your star
represent particular social
groups?
A star that has a main feature in my
magazine is Corey Taylor as he is an
icon to many metal fans as the leaser
singer of a famous metal band ‘Slipknot’.
However he is also the lead singer in
another band called ‘Stonesour’ which is
a less heavy and more hard rock as
appose to metal therefore Corey filters
his appearance and performance
depending on his audience.

18. Corey (Slipknot)
Corey (Stonesour)

19. Corey Taylor: Metal
Representation
Scary Mask creates a
mysterious sinister
which is also
portrayed in metal
music as it can often
be seen as quite
scary and dark
Dirty ‘Warehouse
worker’ costume
makes it more of a
performance and
entertains the
audience by creating
excitement
Hidden identity
gives a sense of
rebellion
Dirty clothing
represents not
following the rules
of typical society
These clothes of
which wouldn’t be
associated with
pop music

20. Corey Taylor: Hard Rock
Representation
Shaved face to
give a sense of
cleanness and
formality
Still showing
tattoos to show
there is a
harder,
rebellious side
to the band as
some of there
songs are
heavier than
others
Smiling to the
audience portrays
a friendlier, more
approachable
image
Clothing consists
of tee-shirt and
jeans which an
average person
would wear on a
day to day basis
an so the band
appears to the
audience as more
normal and can
relate to them

21. Qu3.What kind of media
institution might distribute
your media product and
why?

22. Distribution:
I made sure I include lots of different ways my audience could find my
product rather than just the print magazine. This is to expand my audience
and make it easier for them to access my brand through various social
networking sites ect. As seen in the picture below, I included a banner at the
bottom of my contents page to inform the reader of where they can find the
magazine elsewhere. I made sure it stood out as it is important to
encourage the audience/reader to keep coming to my brand. I chose twitter
and facebook for the social networking sites as they are the most popular
and used sites so they are more likely to find my brand. I also included a
website link so there is a site to go to that has everything the reader needs
to know about the magazine but also so you can purchase the magazine
online to expand the market.

23. Distribution:
I chose „Seymour‟ to distribute my magazine. The
reason I chose Seymour is because it is the largest
distributor of UK magazines internationally. From this
I believe that with their experience and expertise they
would bring more success to my magazine

24. Merchandise:
These items will be sold on the
‘Seize’ website where the link is
printed in every issue of the
magazine to encourage readers to
visit the page.
Tee-shirts
Posters
Headphones

25. Social Networking
Instagram
Facebook
Twitter
Website

27. Qu4. In what ways does
your media product use,
develop or challenge
forms and conventions of
real media products?

28. The genre of my magazine is metal/heavy rock so
I chose to fit my magazine to the conventions of
existing magazines that fit into this genre also
e.g. Metal Hammer, Kerrang!
It was important to do so as my target audience is
more likely to be interested in the magazine and
purchase it if it fits into the metal category
effectively. In the next few slides I will show you
how my front cover contents page and double
page spread use forms and conventions of
existing media products that are in the same
market as my magazine.

29. Front Cover
„Metal Hammer‟ and „Kerrang!‟ are two of the leading
magazines in the market that is the same genre of music
as my magazine (metal). So I used the forms and
conventions of these products the most in order to
create a successful magazine.

30. Front Cover
The colour scheme I used was Black, Grey, Red and White. This is
very similar to the colours used on the Metal Hammer magazine. This
colours are successful as the stand out. The red contrasts well with
the black and white so it is eye-catching to the reader. These colours fit
in with the metal genre of music as it is quite dark and sinister. We tend
to associate red with blood and black with death, which are common
features in the metal genre of music so my target audience is likely to
be interested than people who are into pop which uses brighter,

31. Front Cover
For the masthead I used a bold, jagged/burnout font similar to the
masthead fonts used in the existing magazines „Metal Hammer‟ and
„Kerrang!‟. I did this because it fits in with the metal genre as the burnout
is associated with anger. It looks as if it has been broken or smashed.
This is successful in catching the readers attention. I did it in black so it
stood out on the white background.

32. Distribution:
I chose „Bauer‟ to distribute my magazine. The reason I
chose Bauer is because it is one of the largest distributor of
UK magazines internationally with more than eighty
influential media brands. Baure have stated that their
business is “built on millions of personal relationships with
engaged audiences”. This is important as the audience will
gain trust in my brand and become a loyal customer. I
believe that with their experience and expertise they would
bring more success to my magazine as it is important to
know what your audience want.

33. Distribution:
My magazine will be distributed to a number of
retailers that I believe will increase my market
and gain many sales and publicity which is I
picked a variety of shops, not just music shops
as that will limit my market.

34. Progression
After learning the
conventions of magazines I
knew what I needed to do to
create a successful
magazine. It is important to
include these conventions
because the top leading
magazines in the market
use them so in order to
compete it has to stand out.

35. Progression
Before beginning the production
of my magazine I created a
mood board and a mind map to
generate ideas for my magazine
so I had a secure starting point.
This enabled me to have a clear
idea of what genre I wanted my
magazine to be and what
audience I was aiming it at. This
was an important stage to
creating my magazine because
it separates a good magazine
from bad having organisation
and a clear genre. This means I
could focus on key features that
my target audience would be
attracted to and knew what
questions to ask when carrying
out my market research later on.

36. Front Cover
Another way in which my magazine uses the forms and conventions of the
existing media products is the main cover line. I used a bold font and placed
it on top of a red background to ensure that it stood out almost as if popping
out of the page. I stuck with the same colour scheme to keep it consistent
and professional. I placed it over the main image, as did „Metal Hammer‟ and
„Kerrang!‟ This is effective as after looking at the main image first, it is the
second thing that catches your attention. It also entices the reader to want to
buy the magazine and see what's inside as it gives a very brief snippet.

37. Front Cover
I used banners, one at the top and one at the bottom. The banner
states that the magazine is “voted no.1 metal music magazine of the
year”. This makes the reader want to buy it as it ensures them that it
is no.1 so it is better than all the other magazines of this metal genre.
They will also feel like they are getting there moneys worth as it must

38. Front Cover
For the main image I used a picture of the artist which is a band. All
three people are facing the camera with a front gaze to make it look like
they are looking at the reader. This fits in with the metal genre as it is
seen as quite serious and threatening which is what a lot of metal bands
are like. They are all wearing quite dark clothing which again fits in with
the colour scheme of the magazine. I was influenced to do this by „Metal
Hammer‟ as I believe it looks effective and stands out. The darkness of
the clothes also allows the text to stand out.

39. Content
s
For the contents I stuck to the general theme of the magazine,
with the same fonts and colours. This is to make it look like a
real magazine as it is professional and neat and also gives it a
unique selling point as all magazines tend to stick to the same
style as it is recognisable and what customers are used to.

40. Content
s
I took ideas from „Metal Hammer‟ and
„Kerrang!‟ again as there magazine is
consistent and professional. I included
pictures down the side of the page so the
reader can get an insight of what is inside.
It was also interest them as they will want
to read it if they see a picture of a band they
are interested in. At the bottom of the
picture I added page numbers which
match the stories to make it easy for the
reader to navigate and find things. It is
important to keep the magazine simple as
people read magazines for fun and they like
to flick through them quickly. I also
structured my contents in a way that is
simple and easy to read making sure that

41. Content
s
Like other magazines I also added an editors note
at the side of the page in a red column. This stood
out and fitted in with the general theme. In the
editors note I thanked to readers and people who
buy the magazine and also included things that are
coming up and giveaways. This is important is it
persuades the reader to buy the next issue of
the magazine as they will not want to miss out. I also
signed it and added a picture of myself, this is quite
important as it makes the magazine more personal
and so the reader feels more involved and
knowledgeable about the making of it.

42. Content
s
At the bottom of my
contents I added a
banner which I included
subscriptions and
social networking
addresses. This allows
people to access the
magazine online and
follow latest news and
updates. This is important
as many people (almost
everyone) uses the
internet and social
networking in the day and
age so this means you
can expand the
market and popularity

43. Double Page Spread
For the double page spread I used the
conventions of a typical lay out of a
magazine. This is because it is
important to make sure the page looks
professional and neat, by doing this I
added a picture related to the feature
to interest the reader. I made sure I
stuck to the same colour scheme of
my magazine. My double page spread
is an interview of the artist on the front
of my magazine as this was the main
feature. It is set out in columns in the
simple question and answer form.
This is effective as someone looking
at a magazine doesn‟t want lots of
writing to read as they will soon lose
interest. I tried to make sure the page
was busy and stood out using bold
fonts and contrasting colours (black,

44. Double Page
Spread
For the pull quote I used
contrasting colours and bold
fonts so it stuck out to the
reader and like Hammer
magazine that I used for
inspiration, I placed it at the top
of the page to it is the first thing
they see. The pull quote is used
to attract the target audience
to read the article, it is usually a
brief summary of the article or
when an interview, something
that someone has said that will
entice the reader. This will make
them want to read the article
more as they will be

45. Double Page Spread
I set my double page spread out
in columns which follows the
conventions of most magazines
as it is easy to follow and read
and you can fit more on the
page. As my double page
spread feature was an interview
I set it out in simple question
and answer form. This is
effective as it doesn‟t look like
too much writing as people tend
not to want to read loads when
skimming through a magazine.

46. Qu5.How did you
attract/address your
audience?

47. How did you attract /
address your
audience?
It is important when designing and creating a magazine to
ensure that it is attractive to the audience but also eye
catching. This is the key to get people to buy your magazine
as it is the first thing people notice before you even read the
text or look inside. Also it is what makes it stand out to the
other competitor magazines on the shelf.

48. Attracting your audience
Ways in which you can attract your audience:
Individuality
Banners
Pull quotes
Large Font
Low Price
Bright Colours
Entertaining
Advertisement
Bold
text
Big images
Contrast
Pop-ups
Stating what is inside

49. Banners
Big
main
image
Bold
Text
Banners
Large Fonts
Contrasting
colours
Secondary
images
Price

50. Attracting your audience
The banner at the top of my magazine cover states that
my magazine has been voted the number one music
magazine of the year. This attracts the reader as it
ensures them that it is better then all the other magazines
of this genre therefore they are more likely to buy it and
they also feel that they are getting their moneys worth. I
used the colours red and white for this banner as it fitted
in with the colour scheme but also because they are
contrasting so it stands out more and catches the
audiences attention. I also used a bold font to exaggerate
this.

51. Attracting your audience
On the front cover I included pictures that related to a
feature inside the magazine. Pictures tend to be the first
thing that people look at when they pick up a magazine
so I did this to intrigue the audience and make them
want to buy the magazine so they can read the related
feature inside.
I put it at the side of the magazine in a red
column so it stands out and catches the
readers attention.
I used pictures I’d taken that are from a
famous metal festival as it relates to the
genre of my magazine so my target
audience will be interested.

52. Attracting your audience
For the banner at the bottom of my magazine it informs the
audience that inside they could win tickets to a metal festival
which many metal fans would be keen on doing. This will
attract them to the magazine as they will want to buy it to get
a chance of winning the prize as it is located inside the
magazine. Again I used bold fonts and contrasting colours
that followed the colour scheme of my magazine that
contrasted to stand out to cat the audiences eye.

53. Attracting your audience
On the front cover, my main cover line entices the reader and
makes them want to buy the magazine as it states that there is an
‘Exclusive Interview’ with a famous metal band inside. It Is also in
a bold font that stands out on the contrasting background. I placed
it over the main image because the main image is usually the first
thing on the front cover that the audience look at and so therefore
they are more likely to see it. I used the ‘Exclusive Interview’ as
my main cover line to attract my audience because makes the
reader feel like they are getting an inside scoop on the band that
no one else knows so it will make them want to read it.

54. Attracting your audience
On my contents page I included another banner which attracts the
audience because it informs them about the subscription discount deal.
This not only increases the chance of the customer returning and
continuing to read your magazine but it also attracts them as they
believe they are getting the magazine cheaper and therefore not
spending lots of money. It is also simple and easy as the only thing
they have to do is call the number. This is attractive to the reader as
people don’t like complicated things that take up time and then result in
them not bothering.
I made sure to use contrasting colours that followed the main colour
scheme for my magazine and bold text again to catch the readers eye.

55. Attracting your audience
It was important to set a reasonable price for my magazine as it is
what the customers tend to look out for the most. The price has to
stand out amongst all the other competitors but also be high enough
to make fair profit. If the price is too high the audience will look
elsewhere for another magazine with a lower price. I used my
market research to decide on a suitable price for my magazine and
in doing so I decided on a price of £3.00 as this gained the highest
vote on what my audience would be willing to pay. It is important to
listen to the customers to gain their satisfaction so they are more
likely to buy the product.

56. Attracting your audience
I repeated the colour scheme throughout my magazine which was black, red,
grey and white. This will appeal to my target audience as it fits in with the
metal genre of my music magazine as the red tends to be associated with
blood and anger and black with darkness which is what metal music is most
commonly related to so they will be able to relate to it however someone who
is into pop or indie may not be particularly attracted to these colours as it is
not aimed to appeal to them.

57. Attracting your audience
I used an eroded font
for the masthead and
the contents title to
attract the metal
audience as it is quite
hard and dirty looking
as a pose to a fancy,
pretty font which is
more likely to be
associated with pop
music. I did this as it will
attract my target
audience’s attention.

58. Qu6. What have you learnt
about technologies from
the process of constructing
this product?

59. Technologies and
Construction
Technologies used when creating my
magazine:
Green screen
Photoshop
Lighting
Camera
Internet
Publisher
Blog
Paint

60. Used a digital SLR
camera and a green
screen to take pictures
Grouped the two
pictures together to
make one
Selected the pictures I
wanted to use for my
magazine
Placed them on the
front cover of my
magazine which was
made on publisher
Photoshop: Magic
eraser tool erases
the background

61. I used the internet to
get the font I wanted
by using a site called
dafont.com
In Photoshop I used the
magic eraser tool so
erase the white
background
I print screened the
font I wanted and then
pasted it onto a
publisher document
where I cropped it to
the correct size
I then saved it as a
JPEG and opened it in
publisher where I was
making my magazine
I then saved it as an
image and opened it
in Photoshop

62. To make the ‘Download
Festival’ pug I used
Photoshop. I used the
Ellipse Tool to create
the rounded shape
Then I used the paint
bucket tool to fill in
the pug with the
colour I wanted which
stuck to the colour
scheme of my
magazine
I then used the
stroke tool to create
the outer edge of
the pug
Finally I used the
magic eraser tool to
erase the background
and saved the image
as a JPEG
I altered the thickness
of the outer edge to
make it stand out

63. Technologies and
Construction
When choosing a picture for my magazine I had to
ensure that the lighting and focus was right to have
maximum effect. To do this I used a green screen
which made it easier when editing the background
out so I could get clear edges.

64. Qu7.Looking back at your
preliminary task, what do
you feel you have learnt in
the progression to the full
product?

65. Progression
Before beginning the first stages
towards producing my final magazine
I completed a preliminary task. This
involved creating a front cover for an
Aquinas magazine to get us used to
the software and see how we could
improve our skills throughout the
course.

66. Progression
Stage one of
this task was to
create a flat
plan of the
cover. Flat plans
are important as
they help with
the
organisation
and production
of the product.

67. Progression
I used my flat
plan as a basic
guide when
creating the
cover and
contents
however some
changes were
made when
developing my
ideas.

68. Progression
I now had the improved
skills and knowledge I
needed to begin my
coursework and create
my magazine. After
studying other
magazines, market
research and creating
a flat plan I was then
able to start producing
the front cover to my
magazine.

69. Progression
The progression made from first producing my college magazine to
the final magazine was evident when comparing them.
I used a bolder font and
contrasting colours that stand
out better and are more eyecatching . I learnt that this
important as you are completing
with all the other magazines on the
shelf.
I used a more styled font that fits in
with the theme of the magazine and
target audience better which enabled
it to stand out more and made it clearer
of who I was aiming my magazine at.

70. Progression
My Photoshop skills have improved as I
have learnt how to use the tools more
effectively therefore I am able to get rid
of the background better and make the
edges smoother. A reason for this is
because for the college magazine I used
a mobile phone to take a picture on
against a wall however for the real
magazine during coursework I used a
professional camera against a green
screen which made a huge improvement.

71. Progression
An improvement made on the contents page is the
decrease in white gaps and making the page look
busier. This keeps the reader interested and stops the
magazine from looking boring so they will want to read
it.
I also
improved the
layout to by
separating
regulars and
features to make
it easier for the
reader to