Media institutions and distribution techniques.

1. Evaluation Question 3
Holly Dawson
WHAT KIND OF MEDIA INSTITUTION
MIGHT DISTRIBUTE YOUR MEDIA
PRODUCT AND WHY?

2. In order to find the perfect media institution to distribute my
product I had to do a lot of initial research. This ended up in me
finding two potential institutions that suited my magazine.
These were ‘international publishing company’ and ‘Bauer
media group’.
INITIAL RESEARCH

3. International publishing company, also known as IPC media is
one of the UK’s leading consumer magazine and digital
publishers, with a large portfolio selling over 350 million copies
each year.
IPC media publishes large magazines such as: NME, look and
woman's weekly. The many magazines that they published are
then split into their 5 magazine divisions. Due to these
divisions, this reaches a larger amount of people and widening
their target audience.
In addition to publishing magazines, IPC media also has a
digital website which can receive 25 million views per week.
This then attracts a younger audience as this is easy for them
to access.
NME has circulation figures of 15830 between January and June
of 2014.
INTERNATIONAL PUBLISHING COMPANY

4. Bauer media group is a German publishing company, privately
owned by the Bauer family that operates in 15 countries world
wide, including the UK.
Bauer publishes 300 magazines in the UK alone such as Q, mojo
and kerrang.
Bauer magazine is an extremely diverse company offering
content to multiple different ages and social classes. In
addition to this, Bauer magazine has a modern and easy to use
website, in which they offer online print versions of magazines.
Q magazine has circulation figures of 52,781 between July and
December 2013.
BAUER MEDIA GROUP

5. After doing research I decided that Bauer media group would be
the perfect media institution to distribute my media product.
One of the main reasons that I decided to use Bauer magazine
is due to their contemporary attitude and online accessibility
making It easier for my younger target audience to read. On top
of this, there will also be hard copies to reach my secondary
audience.
In addition to this, I have taken inspiration from Q magazine in
order to create my final product. As Bauer already distributes Q
magazine they will have previous experience in specific
distribution techniques with a similar magazine.
MY MAGAZINE

6. An obvious distribution technique would be to stock my magazine
in supermarkets and shops such as WHsmith. This makes my
magazine easy accessible to the public therefore having higher
sales. However since my magazine has a fashion element to it, I
would like it to be on sale in clothes shops such as Topshop, urban
outfitters and River island. This is because my magazine has been
highly fashion orientated and features clothing looks from these
companies. Since these are non conventional places to sell a
magazine attention will be drawn therefore having increased sales
from people who are intrigued and want to take inspiration.
In addition to this I would like my magazine to have large online
accessibility. According to a September 2012 survey 95% of all
teenagers are actively online. As this is my primary target
audience having online accessibility would allow me to reach the
majority of my target audience. This will also make my magazine
multimodal. My readers will be able to access the magazine via
the website or through an app that will use QR codes to provide
special behind the scenes images and interviews. This exclusivity
will encourage people to download the app.
DISTRIBUTION TECHNIQUES