1. The masthead ‘NME’ being in bold red
This magazine also uses Buzz words such as
capitals stands out and amplifies it on the
‘first’ and Teasers such as ‘First report from
white/grey background. It also ties in with the
Albert Hall show’. This techniques are
red/yellow theme with the main heading
primarily used to entice and make the reader
being ‘THE LIBERTINES’ following the Reading
that they are getting the best they can out of
and Leeds Festival colours showing straight
this magazine.
away to the audience what the issue is about.
The mode of address from this front cover we
can tell is obviously ‘The Libertines’ fans or
more so people who are attending Reading or
Leeds Festival. The skyline and subheadings
help entice and target the magazine at a The main image is a mid shot of the band ‘The
bigger audience. Libertines’ looking straight at the reader
giving a direct mode of address or an eye line
match making the reader feel special. Also
indicates to the reader that this issue is about
‘The Libertines’.

2. The masthead ‘KERRANG’ has been covered by the main
image which takes up the majority of the page showing
the importance and significance of the image to the
reader. By covering up the masthead it indicates to us
that it’s regular customers who buy ‘KERRANG’ so they The mode of address is quite obvious for this
don’t have the importance to show the whole masthead. magazine issue. Firstly ‘My Chemical
The main image is an eye line match or a direct mode of Romance’ fans have been particularly
address to the reader, enticing the reader and making targeted along with any other music that fits
them feel special. along with that genre.
This magazine uses lots of techniques in
attempt to draw in and grab the readers
attention, they use techniques such as; Buzz
words ‘PLUS!’, Teasers ‘THE INSIDE STORY’,
slanting story to give the cover a quirky look,
skyline to give extra exciting information,
Graphic features such as smaller images to
give an insight to the reader and finally puff
and pull techniques.

3. The masthead on this magazine cover is ‘METAL
HAMMER’ yet ‘ARCHITECTS’ could be mistaken
for the masthead as it’s in the same font and a This magazine cover uses techniques to amplify
very similar size. Moreover the masthead, main itself to the audience such as; Buzz words ‘WIN’,
heading and main image all keep in touch with Pull quotes ‘The MORE PEOPLE HATE, THE
this issues red/orange fire theme immediately STRONGER WE’LL BECOME!’, and Teasers such as
grabbing the readers attention. ‘HOT LIST 2011’.
The main image is a close up taking up the
majority of the front cover. The man is looking
straight out to the audience giving them a direct
The mode of address for this magazine is obvious. mode of address and an eye line match grabbing
It’s a regular niche target audience of heavy metal the readers attention. By putting the image and
music lovers. The subheadings and skyline show text onto a black background it immediately
to the niche market that they can exactly cater stands out to the reader jumping of the page at
for there needs with what’s inside. them.

4. The bright red masthead stands out straight away to The mode of address is not completely specific with
the audience indicating what magazine it is. With this magazine. Although we know it’s targeted at
this being the only red on the front cover it music lovers, it targets a large range of music lovers
immediately stands out and is one of the first things from indie rock such as ‘Florence and The Machine’
you look out. to X Factor mainstream Simon Cowell. Showing this
magazine has to cater for a very large musical
audience.
The main image on this front cover is a very
poignant image it’s an extreme close up, also giving
This front cover uses techniques such as; Graphical the reader an eye line match and direct mode of
features ‘ZANE LOWE’, Buzz words ‘NEW’, and Pull address. By Florence wearing blue eye shadow it ties
Quotes ‘I FEEL SO ALONE’ all to grab and pull in the in with other subheadings etc. Going on around the
readers attention. page drawing them to the readers attention.

5. The classic red ‘RollingStone’ masthead
immediately grabs the reader. With this The mode of address is not extremely clear
being pretty much the only red on the page with just Adele on the front as a range of
it really jumps out to the reader straight music lovers like her. Yet as we look closer
away. Also by giving the masthead at the magazine the Skyline say’s “BEST OF
shadowing at the back it makes it look 3D it ROCK 2011” indicating to the audience that
really does jump out at the reader. this weeks issue is directed at rock lovers.
By using sub-headings, it gives
an insight to the reader of what
The main image on this page is a close up is inside the magazine,
of Adele, who is a very popular artist and hopefully making them want to
also very well known attracting the readers read on. This front cover also
attention. By Adele looking straight out uses ‘Buzz words’ such as ‘PLUS’
through the page giving an eye line match and Teasers such as ‘THE MOST
and direct mode of address it immediately HATED GIRL ON THE INTERNET’
connects with reader making them feel to entice the reader.
significant.

6. This layout isn’t very complex yet is
The masthead for this contents page is ‘INSIDE quite quirky and cool trying to tap
THIS WEEK’ which is a less formal way of saying into there target audience. With
‘contents’, keeping it cool and quirky perfect for different style fonts and different
there target audience. The masthead is in black style images scattered around the
leaving the color's of the pictures doing the page it’s not the neatest or most
talking and jumping out to the reader. sophisticated layout yet it still has all
Furthermore all font on the page is in black, but the information needed. As well as
to emphasize points they have either made the the main images and information on
text bigger/ different style font/bold or in italics, the page, the contents also has a
making the page more interesting for the ‘PLUS’ column showing to the
reader. audience what else they have to
offer.
This contents page is very visual for the reader.
Large images are used to entice the reader then
with there big bold page number to the right of
them the reader can jump straight to that page.
Yet if the images don’t do enough talking, each
image has a pull quote beneath it to entice the
reader and then a short Teaser to quickly sum
up what the article’s going to be about. The
main image on this page is image 23, it’s in the
centre and is the biggest immediately telling the
reader that this is the main article for this weeks
issue.

7. Many text types, fonts, and colours have
been used to make this contents page
interesting for the reader. Firstly we have
The masthead for this page is ‘CONTENTS’, ‘CONTENTS’ as the largest font on a black
yet the masthead from the front cover has background to immediately jump out to the
been carried through trying to keep a reader. We then notice the ‘REVIEW’ is in
recurring theme of Q advertised on each the same font, same black background etc.
page. Moreover contents has been put yet just smaller. The review is like a smaller
onto a black background with white font to contents page on the contents page, it has
really stand out to the reader. it’s own rectangle of information with page
numbers, headlines and descriptions using
graphical features such as the image to
entice and give the reader an extra pocket
of information. Furthermore ‘FEATURES’
and ‘EVERY MONTH’ have been put onto a
red background with white font to grab the
readers attention subtly, they then have
bold headlines and descriptions beneath
them with bold red page numbers to show
The main image on this page is a wide shot
the reader exactly where to go. Finally this
of the band ‘THE COURTEENERS’. The
month they have an ‘OASIS SPECIAL’ to
image takes up the majority of the page
emphasise this point to the reader it’s been
and will most probably be one of the first
put in a thin bordered box with gold writing
things the reader see’s, by the band all
and gold page numbers to indicate to the
looking straight at the camera it gives a
reader how special and rare it is.
direct mode of address to the reader
making them feel significant. Beneath the
image it has a pull quote and page number
so you know exactly where to got to.

8. The masthead for this page is ‘CONTENTS’,
with ‘METAL HAMMER’ above reminding the
reader that this is Metal Hammer magazine.
‘CONTENTS’ has been put in black font on a
white background to immediately jump out to
the reader, with a Mental themed font to
really tap into there niche target audience.
The same font has been used throughout the
contents page to keep the same theme The layout for this contents page isn’t
flowing. The only times it hasn’t been used is very sophisticated, which has been done
for larger pieces of information such as on purpose to try and tap into there
descriptions and the ‘Editors Speech’ so it’s younger audience. Yet although on the
easy for the reader to read. Different colour surface it looks quite messy, it’s been
font has been used throughout the page to carefully crafted to make sure they have
highlight key points to the reader and make all the key points in there. They also
the page more interesting and exciting for the have the editors speech about the
audience. magazine , to make the reader feel
special as if the magazine has been made
for them. The colour scheme is kept
within red, black, white and bits of
yellow (to highlight points) – the colour
Many images have been used on this contents scheme reflects a very heavy rock
page to entice the reader and make the page theme, which is exactly the target
really jump off the page at you. Images have audience they are going for.
been used with no description just a page
number to let the picture to completely do
the talking to the reader. Furthermore text
boxes have been used holding little pockets of
information with pictures to try and
advertise/make the magazine look more
exciting. The also use graphical features to try
and connect with all there target audience.

9. The masthead for this page is
‘CONTENTS’ in a bold yellow font on a
black background so it really stands out
to the reader. Which is then followed by
‘THIS WEEK’ on a yellow background with
black font so the opposite to contents.
Which is then followed by smaller sub-
headings breaking up the magazine into
sections for the reader, making it easy for
the reader to navigate there way around.
The main image used on this page
takes up a larger majority of the
page making it one of the first
things the reader will see. The
main image is then surrounded by
graphical features which are
smaller images. Each image has a
page number, a headline for the
image in bold and then a
description if the reader would
like to find out any more about The layout for this image isn’t very
the image. complex it’s got all the key areas that a
contents page needs and is laid out in an
orderly fashion so it appeals to the target
audience yet is still easy to navigate
around. It also has extra parts to entice
the reader such as a speech from the
editor to make the reader feel significant
and as if the editor is talking to the
reader.

10. Although this is a very simple layout it
keeps the theme flowing nicely and
doesn’t look cluttered at all. They
have all the information they need on
The first word that comes to mind when you there to entice the reader. You can tell
see this magazine cover is classic. Firstly the this is more a classy or one off
masthead ‘CONTENTS’ is put into a bold red magazine most probably aimed at an
box at the top of the page clearly stated to older audience by it’s rich, classy,
the reader. A royal red is used for the classic feel to it.
background so that the contents stands out
to the reader but is not so in there face and
manages to maintain the classic theme of it
all. Furthermore down the right hand side of
the contents page is sub-headings breaking
down the magazine for the reader. Each There are three images on this
subheading is in the royal red with a greyish contents page and there isn’t a
background to keep the theme running. This specific main image. Each image has
week they have a special edition to the been separated by about a cm so that
magazine which is ‘YEAR IN REVIEW’, in a it keeps the theme and doesn’t make
yellow tinted box just below the masthead it look cluttered. Also each image has
so it stands out to the reader, and signifies a small description in white writing,
to them that this is special. towards the right hand side of the
image – by using white subtle writing
it keeps the theme of the magazine
and doesn’t overwrite and ruin the
image.

11. There is one main image on the double page spread. The image is of the
band ‘THE VACCINES’. The image takes up the whole of one page and
about a 3rd of the second page, this has been done primarily for the The masthead for this double
audience to connect with the band and get a real feel for who they are page is obviously ‘THE
seeing as this is there first interview for NME and they are just starting out VACCINES’. By having it in big
and are getting recognised. By the lead singer standing at the front closest bold font you immediately
to the camera it allows the audience to recognise him as the lead singer understand that it’s the name of
and the he plays the main role in the band. Each band member is looking the band and this double page is
directly at the camera giving a direct mode of address to the reader, and primarily done on them. Directly
for the reader to feel they’re looking at them. underneath the masthead is a
little bit about the band
hopefully enticing the reader to
read on. Also within the text is a
The layout of this double page is pull quote, “We are a pop band
very simple and isn’t very busy and we want to be a pop band”
at all. They’ve do this to focus all ‘JUSTIN YOUNG’. By putting this
the attention on ‘THE VACCINES’ pull quote in bigger font and in
and nothing else. By having a blue it immediately will draw the
very large image immediately readers eyes to it, in the home
the audience can identify with that the reader will like it and
them along with the very large want to read the article.
masthead. The colour scheme
for this double page isn’t very
vibrant so that your focus
doesn’t fly all over the place.
Bits of blue have been placed all
over the place to connect
everything together, making
sure the audience understands
it’s a double page spread.
Furthermore they’ve used blue
to make it a bit more vibrant, as
the photo is quite bland keeping
the focus on the boys faces
looking at the audience instead
of what they’re wearing.

12. The layout for this double page
The masthead for this page is a pull quote, from Gerard Way lead
is very simple and minimalistic
singer of My Chemical Romance – “I REMEMBER SAYING, ‘IF WE
yet it stands out to the
NEVER DO THIS AGAIN, THANK YOU’…”. By having this as the
audience. The three main
masthead we can immediately tell that the audience is meant to
colours used in this article are
know who Gerard Way is and they don’t need to say anywhere
red, white and blue.. Three very
near it in bold or different colour that he’s the lead singer of My
significant colours. By putting all
Chemical Romance. By having a pull quote it should immediately
of this onto a black background
want the reader to read the article and entice them in even more.
it really stands out to the
audience, especially the article
being in white makes the text
clear and cut. By Gerard
There is one main image on this wearing red, white and blue
double page spread. We can and even having red hair! He
immediately identify that it’s immediately fits in and doesn’t
Gerard Way by the ‘pull quote’. look out of place in the middle
Yet the editor presumes that of the text. By starting each
the target audience will paragraph with red bold font it
immediately know who he is. brightens up the article and
Furthermore the image is in the doesn’t make it boring for the
middle of the page breaking up audience.
the text showing that he is very
powerful and that this article is
all about him and his band.
Furthermore Gerard is looking
at the ground, normally the
main image is giving a direct
mode of address to the
audience. Yet the audience
already identify with him
enough that they don’t need
too.

13. The masthead for this article is
‘THE ART OF SHREDDING’
immediately telling the reader The layout for this page isn’t
that this double page spread is particularly tidy, yet this has
going to be on guitars. By been done on purpose to try
putting it onto a black and identify with the
background it really stands audience. Yet there are
out to the reader. Also by subheadings to categorise the
having blood splatters on ‘THE guitarists making it easier for
ART OF SHREDDING’, it plays the reader to navigate there
on the word ‘SPLATTER’ and way around. By putting the
shows this article isn’t for the main text on a white
faint hearted as such and background with black text it
shredding’s a hard task. really stands out the reader,
Underneath the masthead also by putting the names of
there’s a little pocket of the guitarists at the start of
information to entice the the text in red really draws
reader to read the article, with the reader in. this double
a picture of the guitarist next page spread also uses other
to it, this also indicates what techniques to grab the
the article is going to be like readers attention, such as pull
for the reader. quotes, plugs and graphic
features.
There isn’t a particularly a main image on this double page spread for each
guitarist there has been an article on there is a picture with a description
beneath, this creates imagery for the reader and they can also get to know
some famous guitarists. By using guitar picks and amp plugs cleverly placed
around the page it immediately shows the reader that this is purely a ‘guitar
based’ article and also makes the article more interesting for the reader.

14. The masthead for this double page The layout for this article is
spread is ‘OUTCOME the FREAKS’. quite simple and easy for the
Automatically telling the reader that reader to navigate there way
this isn’t your everyday article. By around. By using a very large
putting emphasis on ‘OUTCOME’ and ‘T’ it indicates to the reader
especially by putting this in the the start of the article, also by
biggest font ‘FREAKS’ really standing using a smaller ‘R’ it shows
out to the reader. Furthermore the start of a new paragraph.
underneath the masthead is a teaser, Also in the middle of the
telling the reader what this article is article there is a Teaser giving
going to be about. Within the teaser the reader information about
they have highlighted ‘RED HOT CHILI the Red Hot Chili Peppers new
PEPPERS’ to indicate to the reader song. By using gold as one of
that this is the band that the article is the main colours it adds class
on if they didn’t already know or to to this article and it may be
jump out to the reader and make aimed at an older audience.
them want to read on. Also by using black text on a
white background it really
stands out to the reader.
There is on main image on this double page which takes up just over one
page. The image is of the band ‘Red Hot Chili Peppers’, three out of four
of the band members are giving the reader a direct mode of address or
eye line match. By the fourth member not giving a direct mode of address
it makes the image a bit more edgy. By two of the band members not
wearing tops and flashing there tattoos, and with different hairstyles it
reflects the mast head of ‘FREAKS’. Also by putting the photo shoot onto
to a pink background instead of a plain colour like white or black, it really
amplifies the ‘FREAKS’ part to the reader.

15. There is one main image for this article, which is of Katy Perry and
takes up half of the double page spread. She’s giving a direct
mode of address and an eye line match to the reader to entice
them and make them feel as if she is looking at them. They’ve
tried to target a very large audience with this photo, firstly her
fans as they want to read about ‘Katy Perry’, secondly women
interested in the gossip about her and finally men by Katy wearing
There isn’t a particularly set such revealing clothes it may entice them to read on.
‘masthead’ for this article.
Although there is a statement,
with a pull quote underneath to
entice the reader to read the
article. By putting it in the
middle of the article it will
immediately draw the readers
attention and hopefully make
them want to read on with a pull
quote. Furthermore by putting it
in bold large black font on a
white background it’s
immediately going to stand out
to the reader.
The layout for this page is very simple, it has the main
image on one side and then the article on the other it uses
pull quotes to draw the reader in, it also uses a skyline on
the left hand side just to make sure that the reader knows
it’s Katy Perry. The article does use a large A to show the
start of a new paragraph and make it a bit more
interesting for the reader.