1. HOLLY PHILLIPS
949.287.9499 | 12hraphillips@gmail.com | 26766 Latigo Shore Drive, Malibu, CA 90265
PROFILE
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Creative marketing professional with 5+ years of achievements that reflect a refined and innovative marketing instinct.
Proven commitment to organizational growth in both a creative and analytical context. An accomplished ability for
developing marketing campaigns with a strong narrative through the collaboration of social strategies, content creation,
and unique promotional initiatives. Recognized for decisive leadership and an ability to nourish productive business
relationships both internal and externally.
INTERESTS
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Permaculture, waste reduction, sheep, sustainability, John Fante novels, Carl Sagan, Pokemon, furniture restoration,
vintage sewing patterns, Yoga, and holistic living.
PROFESSIONAL EXPERIENCE
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Senior Brand Content Manager
What Youth, Newport Beach May 2014 - current
‣ Manage content for social channels with a 161,000 social following and analyze trends to develop
compelling marketing campaigns.
‣ Collaborate with creative team to create content that aligns with company objectives, marketing strategies,
target market characteristics, clients needs, and production budgets.
‣ Project management for commissioned projects with an average $10-30k budget.
‣ Manage of email marketing content, analytics and optimization.
‣ Manage CMS and liaise with client to ensure deliverables are being met.
‣ Manage $500,000 in deliverables for advertising and content contracts across 30 accounts.
‣ Attend meetings with clients and design proposals for ROS and original content needs.
Achievements:
‣ Increased Facebook followers by 75%, post-reach by 575%, and engagement by 322%
‣ Increased following on Instagram, Twitter, Tumblr, and Youtube by an average of 41%.
‣ Secured $30,000 in sponsorship for movie premiere at Theatre at The Ace with 1400 attendees.
‣ Assisted in the growth of advertising revenue from $200,000 per annum to $400,000.
‣ Increased monthly retail-revenue by 51% over a 16-month period.
‣ Associate editor of a eight quarterly magazines with a global print-run of 10,000

2. Executive and Marketing Assistant
Perspectives Photo and Cinema, New Zealand Oct 2008 - May 2013
‣ Managed social channels and content creation with a strong focus on engagement.
‣ Plan and execute events, including customer workshops, photo-shoots, commercial shoots, and travel
plans for international seminars and photo-shoots.
‣ Project managed the creative process from prospecting potential clients, to securing 5-20k packages,
ensuring deliverables were met, and administering the final product.
Content Marketing Manager
Fulton Hogan, New Zealand Oct 2012 - May 2013
‣ Executive assistant to project manager on $1,000,000 tender with a $100mil contract at stake.
‣ Handled confidential documents and communicated them to stakeholders in sensitive manner.
‣ Managed email content, community newsletter, and website updates.
Marketing Intern
Soda Inc, New Zealand Jan 2012 - Dec 2012
‣ Awarded internship with successful startup-incubation firm and worked with clients to conduct market research and
develop compelling marketing campaigns.
‣ Managed administrative duties, databases, email content, website content, social media channels, budgets,
confidential documents, events, and stakeholder relationships.
Achievements:
‣ Furthered training in San Francisco with Lumosity and Dodocase (Sep 2013 - May 2014) and assisted The
Blackwell Files with campaigns for clients such as Sony, Intel, Honda, and Yahoo!
QUALIFICATIONS
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Bachelor of Communications
University of Waikato, New Zealand Jan 2009 - Dec 2012
‣ Double major in Marketing and Public Relations in one of the world's top 200 communications programs
‣ Management School among only 1% of schools to be awarded the “Triple Crown” status worldwide.
References available on request