1. Holly
Virginia
Sweezey
Professional
Portfolio

2. Introduction
² Holly
Virginia
Sweezey
is
creative,
self-­‐motivated,
driven,
detail
oriented,
and
passionate
individual
seeking
a
position
that
utilizes
her
unique
skill
set
and
builds
upon
her
knowledge
of
the
fashion
industry.
Holly
graduated
from
the
Fashion
Institute
of
Design
&
Merchandising
and
continues
to
build
her
merchandising,
trend,
and
business
knowledge.
She
is
an
excellent
at
multi-­‐tasking
through
prior
educational
and
work
experience,
as
well
as
having
a
strong
background
in
analytical
research.
² At
the
Fashion
Institute
of
Design
&
Merchandising
Holly
has
acquired
extensive
knowledge
in
analytical
research,
target
markets
analysis,
buying,
building
strong
branding
and
promotional
campaigns,
and
and
the
ability
to
understand
and
translated
trend
research
.
Holly
acquired
her
undergraduate
degree
from
the
University
of
Redlands
in
Theatre
Arts
which
has
created
a
deeper
understanding
of
the
of
Zeitgeist.

3. Merchandise
Marketing
Key
Areas
of
Study:
² Marketing
² Merchandising
² Business/Management
² Math/Buying

4. Marketing
Potential
target
markets
are
researched
and
defined.
These
consumer
insights
and
knowledge,
as
they
pertain
to
the
retail
business
environment,
are
used
to
create
the
appropriate
marketing
and
branding
strategies
designed
to
be
successful
in
a
competitive
marketplace.
Areas
of
Study:
²
Brand
Management
Strategies
² Promotions
in
the
Merchandising
Environment

5. Target
Market
Analysis

6. Brand
Resonance
Pyramid

7.
SWOT
Analysis
Strengths
• Unique
&
customizable
fitness
experience
• One
location
for
a
variety
of
“on-­‐trend”
classes
• Consumers
are
exposed
to
new
fitness
experiences
• Close
to
public
transit
• Walk
able
location,
near
restaurants
and
shopping
Weaknesses
• Cost
are
higher
than
the
average
gym
membership
• Low
brand
recognition
• Low
brand
salience
• Instructor
retention
and
reliability
rates
are
low
for
all
fitness
centers
Opportunities
• Gentrification
in
the
area
• Metro
expansion
from
National
Blvd
to
Santa
Monica
• Urban
revitalization
in
90232
• Silicon
beach
bringing
millennial
and
young
professionals
to
the
area
•
Affordable
rents
and
reasonable
housing
costs
Threats
• Competitors
such
as
Cardio
Barre,
LA
Fitness,
and
Gold’s
Gym
• High
membership
costs
• Raising
employment
costs
• Limited
parking
for
consumers
during
peak
hours
• Instructor
loyalty
• Competitors
adapting
and
using
the
Resurgence
model

8. Marketing
Campaign
Media
Strategy
² Magazine
Advertisement
² Facebook
Banner
Advertisement
² Facebook
Fan
Page

9. Branding
Management
Strategies

10. CARBON Beauté Media
Kit
Includes:
² Press
Release
² Press
Photos
² Press
List
² Fact
Sheet

11. Merchandising
These
courses
and
projects
provide
an
opportunity
to
research
the
trends
that
predict
consumer
buying
patterns
and
how
a
variety
of
strategic
merchandising
decisions
can
separate
your
organization
from
the
competition.
Areas
of
Study:
² Retail
Environment
²
Merchandising
Strategies
²
Concepts
in
Trend
Forecasting
²
Applied
Trend
Forecasting
²
Contemporary
Business
Strategies

12. Macy’s
Case
Study
• Thesis
Statement
-­‐
Men’s
active
wear
the
ideal
market
for
Macy’s
to
expand
private
label
offerings.
With
Macy’s
ability
to
turn
out
successful
private
label
brands
and,
the
growth
of
the
men’s
fashion
market
outpacing
that
of
women’s
wear
an
expansion
of
private
label
men’s
active
wear
will
help
Macy’s
remain
current
and
competitive
as
well
as
increase
profits.
• Action
Point
1
-­‐
Target
Market
focus
on
Millennial
Men
ages
15-­‐25.
The
chief
reason
for
this
is
that,
millennial
males
are
more
likely
to
be
early
adopters.
Due
to
this
early
adopter
behavior
this
age
bracket
creates
the
ideal
market
segmentation.
• Action
Point
2
-­‐
Not
wanting
to
detract
from
the
success
of
existing
private
labels
or
diminish
the
branding
a
new
private
label
should
be
created
for
the
expansion
into
men’s
sports
wear.
The
new
athletic
private
label
strength
will
be
reminiscent
of
a
current
name
brand
offering
at
Macy’s,
The
North
Face.
Action
Point
3
-­‐
To
have
the
strongest
impact
on
the
target
market
I
would
suggest
creating
a
pop-­‐up
shop-­‐esq
display
where
the
merchandise
will
live
in
the
store.
This
will
create
a
strong
brand
identity
as
well
as
give
the
new
private
label
a
more
“brand
name”
feel.
The
“pop-­‐up
shop”
will
generate
interest
not
only
from
the
target
consumer
but
create
higher
foot
traffic
in
the
men’s
department,
which
will
increase
over
all
net
sales.

13. Merchandise
Strategies
Macy’s
Case
Study
² Price
Comparison
and
Merchandise
mix
² Pop
Up
Shop
for
New
Private
Label

14. RECAST
Trend
Report

15. Color
Story
Inspiration
Color
Palette
Textures

16. Silhouette
Inspiration
Oversized
Shift
Dresses
Long
Hemlines
Slouchy
Fit

17. Mega
Trend:
Clean
Living

18. Mega
Trend
Street
Report

19.
Competitive
Analysis
Target
consumer
Visual
Presenta2on
Merch
Mix
Uniqueness
of
Product
Offereing
Best
Seller
Michael
Kors
Age:
26-­‐45,
Gender:
Female,
Ethnicity
mix:
predominate
Caucasian,
Income
level:
stable
with
disposable
income.
The
majority
of
the
purses
line
the
walls
in
shelving
units.
Accessories
are
in
the
center
of
the
store,
with
small
cases
surrounding
a
large
case
in
the
center
of
the
store.
M.
K.
offers
women's
apparel,
handbags,
shoes,
and
accessories.
M.K.
offers
men's
apparel,
accessories,
and
bags.
Affordable
luxury.
MICHAEL
Michael
Kors
Large
Reese
Satchel
Coach
Age:
26-­‐45,
Gender:
Female,
Ethnicity
mix:
predominate
Caucasian,
Income
level:
stable
with
disposable
income.
The
accessories
line
3/4
of
the
wall.
The
front
end
of
the
store
walls
have
they're
larger
purses.
The
center
of
the
store
has
smaller
purses
that
are
on
glass
and
silver
trimmed
tables.
Coach
offers
women's
shoes,
apparel,
wallets,
accessories,
jewelry,
fragrances,
swim,
handbags,
and
outerwear.
Coach
offers
men's
bags,
wallets,
shoes,
tech,
watches,
clothing,
and
fragrances.
serial
numbers
that
authen2cate
the
bags.
The
Weekend
Borough
Bag
In
Leather
Burberry
Age:
26-­‐45,
Gender:
Female,
Ethnicity
mix:
predominate
Caucasian,
Income
level:
stable
with
disposable
income.
The
store
is
set
up
with
basics
in
the
center
ie.
Tees
and
and
sweaters.
Jacket,
dress
shirts,
and
accessories
line
the
wall.
Burberry
offers
women's
apparel,
shoes,
bags,
fragrances,
make-­‐
up,
and
accessories.
Burberry
offers
men's
apparel,
bags,
shoes,
accessories,
watches,
and
fragrances.
Burberry
also
offers
children's
apparel.
Live-­‐streamed
catwalk
shows.
The
Trench
Coat
Marc
Jacobs
Age:
26-­‐45,
Gender:
Female,
Ethnicity
mix:
predominate
Caucasian,
Income
level:
stable
with
disposable
income.
Purses
line
the
walls
on
shelves
that
are
back
lit.
Toward
the
back
of
the
store
the
clothing
op2ons
line
the
walls
aer
the
purses.
In
the
center
of
the
store
are
the
accessories
in
white
and
glass
cases.
M.
C.
offers
women's
apparel,
bags,
shoes,
accessories,
fragrances,
make-­‐up,
watches,
and
eyewear.
M.C.
offers
men's
apparel,
shoes,
accessories,
fragrances,
watches,
and
eyewear.
M.C.
offers
childern's
appearl,
swim
and
baby
bags.
Associated
with
being
"cool".
Classic
Q
Hillier
Hobo
Juicy
Couture
Age:
26-­‐45,
Gender:
Female,
Ethnicity
mix:
predominate
Caucasian,
Income
level:
stable
with
disposable
income.
The
store
is
crowned
and
product
is
in
every
available
place
in
the
store.
Clothing
and
purses
are
on
the
walls
in
racks
and
shelving
units..
Clothing
purses,
and
accessories
are
in
the
center
of
the
store
on
tables
and
on
racks.
The
store
is
set
up
somewhat
like
a
maze.
J.C.
offers
women's
apparel,
swim,
pajamas,
bags,
fragrances,
jewelry,
watches,
and
accessories
.J.C.
offers
young
girls
apparel,
swim,
bags,
and
accessories.
Velour
tracksuit.
Viva
la
Juicy
la
fleur
Fragrance

20. Contemporary
Business
Strategies:
Understanding
Changing
Demographics

21. Business/Management
The
business
administration
courses
are
designed
to
prepare
for
the
responsibilities,
skills
and
challenges
required
of
today’s
leaders.
Emphasis
is
placed
on
how
to
be
proactive
to
changes
in
the
marketplace,
develop
and
implement
strategies
to
accomplish
goals
and
exceed
expectations
in
a
team
environment.
Areas
of
Study:
² Organizational
Behavior
&
Management
² Entrepreneurship

22. Business
Plan
Resurgence
Fitness
Executive
Summary
Executive
Summary:
Name:
The
name
for
this
innovative
lifestyle
center
is
Resurgence
Fitness.
The
word
Resurgence
as
defined
by
Merriam
Webster
is,
“a
rising
again
into
life,
activity,
or
prominence”
[1].
This
word
was
chosen
as
the
name
of
our
establishment
due
to
its
evocative,
unique
nature
and
gender
neutrality.
Description:
Resurgence
Fitness
is
a
unique
one-­‐stop
lifestyle
center
that
will
house
the
latest
innovations
in
class-­‐based
fitness
such
as,
barre,
CrossFit,
yoga,
and
Pilates.
The
advantage
Resurgence
Fitness
will
have
over
its
competition
is
that
it
can
adapt
and
phase
out
classes
that
are
no
longer
relevant
to
our
target
market
and
replace
them
with
the
next
on-­‐trend
innovation.
Resurgence
will
strive
to
create
a
unique
and
customizable
fitness
experience
that
allows
the
consumer
to
be
the
architect
of
their
own
wellness
and
allow
them
the
freedom
to
experience
new
fitness
trends
in
one
convenient
location
without
significantly
impacting
their
wallets.
Our
Mission:
The
divergent
designers
of
Resurgence
Fitness
are
passionate
devotees
to
health
and
wellness.
Resurgence
Fitness’
goal
is
to
transfer
that
passion
into
this
establishment
through
a
reinvention
and
revitalization
of
the
fitness
industry.
Resurgence
Fitness
will
foster
a
community
environment
that
will
forge
interpersonal
relationships
between
staff
and
the
customers.
We
will
strive
to
know
all
of
our
members
and
treat
them
as
friends
instead
of
bar
codes.
Resurgence
will
create
an
encouraging
space
for
all
levels
of
fitness
and
promote
the
feeling
of
enjoyment
through
wellness
instead
of
a
chore.
Through
our
cutting-­‐edge
structure
we
will
create
a
wellness
world
that
our
consumer
can
grow
and
thrive
with,
through
choice
and
innovation.

23. Business
Plan:
Resurgence
Fitness
Competitive
Matrix

24. Business
Plan:
Selling
Investors
On
the
Industry

25. Business
Plan:
Future
Opportunities

26. Math/Buying
The
buying
course
strategies
are
the
analytical
processes
that
include
planning,
purchasing
and
allocation
of
merchandise,
along
with
the
technical
knowledge
required
in
today’s
fashion
industry.
Areas
of
Study:
²
Merchandise
Math
²
Technology
for
Merchandise
Buying
²
Merchandise
Buying
²
Applied
Buying
²
Merchandise
Allocation

27. Merchandise
Trend
Analysis
Opportuni)es
Threats
Areas
of
inves)ga)on
%
%
Current
Sales
Trends
1.5%
Current
sales
overall
are
up
for
the
year
in
the
retail
sector
despite
the
slow
growth
in
June.
(wsj.com)
2%
Retail
sales
only
claimed
0.2%
in
June.
This
has
been
the
slowest
growth
of
the
year.
(wsj.com)
Declining
traffic
in
tradi2onal
malls
is
having
a
significant
effect
on
brick
and
mortar
sales
as
well.
(Kantar.com)
Economic
Trends
2%
The
employment
outlook
in
the
United
States
is
steadily
improving.
The
unemployment
rate
has
dropped
to
6.1%
(according
to
bls.gov
as
of
7/3/14),
the
lowest
level
in
more
than
6
years.
The
overall
economy
is
improving
as
well
according
to
Federal
Reserve
Chairman,
Janet
Yellen,
per
her
remarks
in
a
recent
hearing
with
Congress
(Forbes.com).
But,
infla2on
and
lackluster
GDP
growth
con2nue
to
put
the
job
growth
and
overall
economic
health
into
ques2on
(Forbes.com).
Yet,
consumer
confidence
has
held
steady
in
recent
months
according
to
the
Gallup
Economic
Confidence
Index
(Gallup.com).
Fashion
Trends
2.5%
According
to
Vouge.co.uk
Six2es
style
dresses
(in
bold
geometric
prints),
Wool
outerwear
(neutral
color
paleke
in
an
oversized
style
with
an
earthy
undertone),
and
the
color
Red
(in
knits,
gowns,
and
coats)
are
on
trend
for
2014.
Silhouekes
on
trend
for
2014
are
belted
coats,
bell
skirts
and
androgynous
lines.
(vogue.co.uk/fashion/trends/2014-­‐15)
Promo2on
0.5%
Nordstrom
is
focusing
it's
adver2sing
in
its
online
plamorm.
Specifically
on
Pinterest.
Compe22on
3%
Due
to
Nordstrom
recent
push
in
the
discount
market
their
compe22on
has
the
advantage
in
the
higher
end
consumer.
Both
Niemen
Marcus
and
Bloomingdales
have
increased
their
online
presence
while
maintain
a
higher
end
image.
(Kantar.com)
Expansion
3%
Focused
growth
in
the
online
sector
has
the
company
focusing
its
financal
resources
in
that
area.
Nordstrom
is
alloca2ng
$1.2M
to
building
up
its
mobile
app
and
website
as
well
as
furthing
its
online
efforts
with
their
subsitaries
such
as
Nordstrom
Rack
and
Haute
Look.
Nordstrom
brick
and
mortar
and
rack
stores
are
expanding
into
Canada.
(Forbes.com)
Social/Poli2cal
1%
Immigra2on
is
the
highest
point
of
conten2on.
A
recent
Gallup
poll
showed
that
immigra2on
is
at
important
issue
at
17%
which
is
larger
than
dissa2sfac2on
with
government
(16%)
,
economy
(15%)
,
and
jobs
(14%).
(CNN.com)
Legal
0%
0%
Employment
Trend
2%
Unemployment
has
dropped
to
6.1%
in
the
United
States.
The
employment
in
the
retail
sector
alone
has
grown
by
317,000.(bls.gov
as
of
7/3/14)
Total
9.5
-­‐6
%
of
Increase
or
Decrease
3.5

28. Department
Analysis
Department
Modifica2on
Company
Nordstrom
Season
Fall
Department
WILDFOX
Year
2014
Classifica2on
1:
Sunglasses
Price
Points
$150-­‐169
$179
$189
$199
$219
TOTAL
%
to
Total
Dept.:
15%
%
to
total
20%
20%
20%
30%
10%
100.0%
Sizes
Round
Cat
Eye
Heart
Aviators
Classic
%
to
total
15%
5%
30%
25%
25%
100.0%
Colors
Red
Black
White
Gold
Blue
%
to
total
15%
30%
15%
25%
15%
100.0%
Classifica2on
2:
Tops
Price
Points
$59
$68
$78
$82
$92
%
to
Total
Dept:
25%
%
to
total
40%
35%
10%
10%
5%
100.0%
Sizes
X-­‐Small
Small
Medium
Large
%
to
total
10%
25%
40%
25%
100.0%
Colors
Grey
w/Print
Pink
w/Print
White
w/Print
Blue
w/Print
Red
%
to
total
35%
15%
25%
10%
15%
100.0%
Classifica2on
3:
Sweaters
Price
Points
$82
$98
$108
$122
$128
%
to
Total
Dept:
25%
%
to
total
23%
23%
24%
15%
15%
100.0%
Sizes
X-­‐Small
Small
Medium
Large
%
to
total
15%
20%
40%
25%
100.0%
Colors
Black
Plaid
Flower
Print
Graphic
%
to
total
40%
30%
15%
15%
100.0%
Classifica2on
4:
Bokoms
Price
Points
$88
$98
$154
$184
$268
%
to
Total
Dept:
20%
%
to
total
25%
30%
25%
15%
5%
100.0%
Sizes
X-­‐Small
Small
Medium
Large
%
to
total
10%
20%
35%
35%
100.0%
Colors
Light
Blue
Dark
Blue
Black
Denim
%
to
total
10%
20%
40%
30%
100.0%
Classifica2on
5:
Swim
Price
Points
$50
$76
$78
$138
%
to
Total
Dept:
15%
%
to
total
35%
35%
30%
5%
105.0%
Sizes
X-­‐Small
Small
Medium
Large
%
to
total
25%
25%
30%
20%
100.0%
Colors
Pink
Black
Blue
White
Graphic
%
to
total
25%
30%
5%
5%
35%
100.0%

29. 6
Month
Buying
Plan
Actual
-­‐
Last
Year
AUG
SEP
OCT
NOV
DEC
JAN
Total
Actual
Markdown
Beg.Month
Stock
$531.6
$688.5
$567.3
$990.3
$940.7
$366.4
$4,084.8
$
%
STS
Ratio
2.4
3.0
3.3
3.2
1.9
3.7
2.7
$339.5
22.2%
Sales
$221.4
$230.6
$172.6
$310.0
$493.2
$99.3
$1,527.0
Sales
%
Total
14.5%
15.1%
11.3%
20.3%
32.3%
6.5%
100.0%
Markdowns
$30.8
$32.0
$33.5
$66.2
$113.8
$63.2
$339.5
Average
Stock
Markdown
%
13.9%
13.9%
19.4%
21.4%
23.1%
63.6%
22.2%
ACT
Purchases
$409.1
$141.4
$629.1
$326.6
$32.7
$188.2
$1,727.0
$639.6
End
Month
Stock
$688.5
$567.3
$990.3
$940.7
$366.4
$392.1
$3,945.3
Turnover
ACT
Future
Sales
FEB
2.4
$108.9
STS
Ratio
3.6
MARKUP
%
59.5%
Plan
-­‐
This
Year
AUG
SEP
OCT
NOV
DEC
JAN
Total
Actual
Markdown
Beg.Month
Stock
$550.0
$715.9
$589.3
$1,026.7
$969.9
$380.1
$4,267.2
$
%
STS
Ratio
2.4
3.0
3.3
3.2
1.9
3.7
2.7
$350.00
22.2%
Sales
$229.2
$238.6
$178.6
$320.8
$510.5
$102.7
$1,580.4
Sales
%
Total
14.5%
15.1%
11.3%
20.3%
32.3%
6.5%
100.0%
3.5%
Markdowns
$31.9
$33.2
$34.6
$68.7
$117.9
$65.3
$350.9
Average
Stock
Markdown
%
13.9%
13.9%
19.4%
21.4%
23.1%
63.6%
22.2%
PLN
Purchases
$426.9
$145.2
$650.6
$332.7
$38.6
$193.7
$1,751.8
667.6
End
Month
Stock
$715.9
$589.3
$1,026.7
$969.9
$380.1
$405.8
$4,087.7
Turnover
Future
Sales
FEB
PLN
$112.7
$2.37
STS
Ratio
3.6
MARKUP
%

30. Open
To
Buy
Open To Buy Worksheet Total
Aug Sep Oct Nov Dec Jan Spring
BOM Actual/Frcst $1,635.0 $1,470.7 $1,752.4 $1,721.8 $1,582.8 $1,668.3 $9,831.04
Plan $1,600.0 $1,415.5 $1,585.5 $1,550.0 $1,365.0 $1,450.5 $8,966.5
Last year $1,725.0 $1,535.3 $1,695.7 $1,688.9 $1,473.1 $1,602.1 $9,720.1
Act to Plan % 2.2% 3.9% 10.5% 11.1% 16.0% 15.0% 9.6%
Actual to LY % -5.2% -4.2% 3.3% 1.9% 7.4% 4.1% 1.1%
Monthly STS Actual/Frcst 3.4 3.2 3.0 3.5 3.6 3.2 3.3
Ratio/ Plan 3.5 3.2 2.9 3.2 3.1 2.8 2.0
Season Turn Last Year 3.8 3.5 3.2 3.5 3.4 3.1 1.8
Sales Actual/Frcst $483.0 $458.4 $583.2 $494.7 $445.0 $517.0 $2,981.20
Plan $460.0 $445.0 $545.0 $485.0 $445.0 $517.0 $2,897.0
Last year $454.1 $433.8 $536.2 $484.9 $432.8 $516.8 $2,858.6
Act to Plan % 5.0% 3.0% 7.0% 2.0% 0.0% 0.0% 2.9%
Actual to LY % 6.4% 5.7% 8.8% 2.0% 2.8% 0.0% 4.3%
Markdown $ Actual/Frcst $106.3 $55.0 $122.5 $69.3 $50.0 $148.0 $550.98
Plan $94.5 $48.5 $58.5 $51.5 $50.0 $148.0 $451.0
Last year $100.8 $44.5 $57.2 $50.8 $53.2 $168.4 $474.9
Markdown % Actual/Frcst 22% 12.0% 21.0% 14.0% 11.2% 28.6% 18.5%
Plan 20.5% 10.9% 10.7% 10.6% 11.2% 28.6% 15.6%
Last year 22.2% 10.3% 10.7% 10.5% 12.3% 32.6% 16.6%
Receipts Actual/Frcst $425.0 $795.0 $675.0 $425.0 $580.5 $345.0 $3,245.5
Plan $370.0 $663.5 $568.0 $351.5 $580.5 $345.0 $2,878.5
Last year $365.2 $638.7 $586.6 $319.9 $615.0 $350.0 $2,875.4
EOM Actual/Frcst $1,470.7 $1,752.4 $1,721.8 $1,582.8 $1,668.3 $1,348.3 $9,544.4
Plan $1,415.5 $1,585.5 $1,550.0 $1,365.0 $1,450.5 $1,130.5 $8,497.0
Last year $1,535.3 $1,695.7 $1,688.9 $1,473.1 $1,602.1 $1,266.9 $9,262.0
Open to Buy -55.2 -166.9 -171.8 -217.8 -217.8 -217.8

31. Purchase
Order
PURCHASE ORDER PO #: 61146
STORE NAME: Nordstrom
VENDOR: Kensie
FREIGHT ALLOWANCE: Nordstrom
DEPT: Women's
Dresses
ADDRESS: 860
S
Los
Angeles
FOB PT: Los
Angeles
ORDER DATE: 11/15/14
Los
Angeles
CA
90015
SHIP VIA: Ground
DO NOT SHIP BEFORE: 25-­‐Nov
TERMS: 2%/15,
30
CANCEL IF NOT RECD: 5-­‐Jan
CLASS STYLE DESCRIPTION COLOR SIZE
TOTAL
UNITS Unit Cost COST TOTAL Unit Retail RETAIL TOTAL MU% MU $
Tank
Top
Dress
KS3K9S65
Spaced
Daisie
Black
Combo
XS
7
$44.00
$308.00
$89.00
$623.00
50.6%
$315.00
S
11
$44.00
$484.00
$89.00
$979.00
50.6%
$495.00
M
22
$44.00
$968.00
$89.00
$1,958.00
50.6%
$990.00
L
22
$44.00
$968.00
$89.00
$1,958.00
50.6%
$990.00
XL
11
$44.00
$484.00
$89.00
$979.00
50.6%
$495.00
Subtotal
$3,212.00
$6,497.00
$3,285.00
KS3K9822
Stretchy
Make
Egg
Shell
Combo
XS
6
$49.00
$294.00
$99.00
$594.00
50.5%
$300.00
S
14
$49.00
$686.00
$99.00
$1,386.00
50.5%
$700.00
M
41
$49.00
$2,009.00
$99.00
$4,059.00
50.5%
$2,050.00
L
39
$49.00
$1,911.00
$99.00
$3,861.00
50.5%
$1,950.00
XL
18
$49.00
$882.00
$99.00
$1,782.00
50.5%
$900.00
Subtotal
$5,782.00
$11,682.00
$5,900.00
Cap
Sleeve
Dresses
KS2K9S12
Floral
Lace
Iced
Orange
Combo
XS
8
$49.00
$392.00
$99.00
$792.00
50.5%
$400.00
S
19
$49.00
$931.00
$99.00
$1,881.00
50.5%
$950.00
M
36
$49.00
$1,764.00
$99.00
$3,564.00
50.5%
$1,800.00
L
32
$49.00
$1,568.00
$99.00
$3,168.00
50.5%
$1,600.00
XL
13
$49.00
$637.00
$99.00
$1,287.00
50.5%
$650.00
Subtotal
$5,292.00
$10,692.00
$5,400.00
KS3K9898
Drapey
French
Terry
Heather
Charcoal
Combo
XS
12
$44.00
$528.00
$89.00
$1,068.00
50.6%
$540.00
S
40
$44.00
$1,760.00
$89.00
$3,560.00
50.6%
$1,800.00
M
99
$44.00
$4,356.00
$89.00
$8,811.00
50.6%
$4,455.00
L
52
$44.00
$2,288.00
$89.00
$4,628.00
50.6%
$2,340.00
XL
33
$44.00
$1,452.00
$89.00
$2,937.00
50.6%
$1,485.00
Subtotal
$10,384.00
$21,004.00
$10,620.00
Spagher
Strap
Dresses
KS3K9S55
Mirrored
Mini
Floral
Black
Combo
XS
5
$39.00
$195.00
$79.00
$395.00
50.6%
$200.00
S
9
$39.00
$351.00
$79.00
$711.00
50.6%
$360.00
M
22
$39.00
$858.00
$79.00
$1,738.00
50.6%
$880.00
L
17
$39.00
$663.00
$79.00
$1,343.00
50.6%
$680.00
XL
9
$39.00
$351.00
$79.00
$711.00
50.6%
$360.00
Subtotal
$2,418.00
$4,898.00
$2,480.00
KS3K9914
Uneven
Dots
Black
Combo
XS
4
$44.00
$176.00
$89.00
$356.00
50.6%
$180.00
S
21
$44.00
$924.00
$89.00
$1,869.00
50.6%
$945.00
M
34
$44.00
$1,496.00
$89.00
$3,026.00
50.6%
$1,530.00
L
29
$44.00
$1,276.00
$89.00
$2,581.00
50.6%
$1,305.00
XL
9
$44.00
$396.00
$89.00
$801.00
50.6%
$405.00
Subtotal
$4,268.00
$8,633.00
$4,365.00
Discount
2%
Subtotal
$44,864.00
$90,669.00
$45,805.00
TOTAL
(Aer
discount)
$43,966.72
$90,669.00
51.5%
$46,702.28

32. Assortment
Plan
Department:
Dresses
Month:
DEC
Class:
Class
%
Class
Purchase
$
Tank
20%
$18.1
Short
Sleeve
30%
$27.2
Cap
Sleeve
35%
$31.7
Spagher
15%
$13.6
Planned
Receipts
$90,600.0
Actual
Receipts
$90,402.0
Classifica)on
#1
Style
Descrip)on
Unit
Retail
Ttl
Units
for
Style
Size
%
by
Size
Units
by
Size
Total
$
KS3K9S65
Spaced
Daisies
$89.00
72
XS
10%
7
$640.8
KS3K9S65
Spaced
Daisies
$89.00
S
15%
11
$961.2
KS3K9S65
Spaced
Daisies
$89.00
M
30%
22
$1,922.4
KS3K9S65
Spaced
Daisies
$89.00
L
30%
22
$1,922.4
KS3K9S65
Spaced
Daisies
$89.00
XL
15%
11
$961.2
Subtotal
$6,408.0
KS3K9822
Stretchy
Make
$99.00
118
XS
5%
6
$584.1
KS3K9822
Stretchy
Make
$99.00
S
12%
14
$1,401.8
KS3K9822
Stretchy
Make
$99.00
M
35%
41
$4,088.7
KS3K9822
Stretchy
Make
$99.00
L
33%
39
$3,855.1
KS3K9822
Stretchy
Make
$99.00
XL
15%
18
$1,752.3
Subtotal
$11,682.0
TOTAL
$18,090.0
Classifica)on
#2
Style
Descrip)on
Unit
Retail
Ttl
Units
for
Style
Size
%
by
Size
Units
by
Size
Total
$
KS3K9824
Square
Eyelet
$119.00
176
XS
10%
18
$2,094.4
KS3K9824
Square
Eyelet
$119.00
S
20%
35
$4,188.8
KS3K9824
Square
Eyelet
$119.00
M
30%
53
$6,283.2
KS3K9824
Square
Eyelet
$119.00
L
25%
44
$5,236.0
KS3K9824
Square
Eyelet
$119.00
XL
15%
26
$3,141.6
Subtotal
$20,944.0
KS3K9823
Open
Lace
$89.00
70
XS
5%
4
$311.5
KS3K9823
Open
Lace
$89.00
S
12%
8
$747.6
KS3K9823
Open
Lace
$89.00
M
35%
25
$2,180.5
KS3K9823
Open
Lace
$89.00
L
33%
23
$2,055.9
KS3K9823
Open
Lace
$89.00
XL
15%
11
$934.5
Subtotal
$6,230.0
TOTAL
$27,174.0