VM GUIDE AW16

1
V M G U I D E L I N E S
GUIDELINE LIVE:
18th July 2016
CONTENTS:
• Introduction
• Campaign Launch Plan
• Guidelines
• VM Manifesto
KEY:
Important Information
Fragmented Lines
Lines arriving mid-phase
i
SATISFACTION GUARANTEED
TOP 20
KEEP YOUR VM GUIDE AT THE TILL POINT FOR
REFERENCE
Lines arriving mid-phase

2
V M M A N I F E S T O
ARM CANDY:
Store arm density must e shopable. Customers
need to be able to find their size instantly.
LAUNCH WITH LOVE:
New product launches are consistent and
confidently follow the principles set out in the VM
Guidelines
KEEP IT FRESH:
Old and past it POS must go! Contact VM if you
need help.
STAY CLASSY:
Shop floor cleaning is part of your
merchandising process, only our minds are dirty.
Store standards are important!
STEAM QUEEN:
Every item that comes in looking less than
perfect needs to be steamed. Refer to Steaming
guide.
MONEY MAKERS:
Commercially maximise visual merchandising by
reading the weekly updates and implementing
changes when advised.

31
I N T R O U C T I O N S T O R E L A Y O U T
KEY
SILVER SHOP FITTINGS
CRICLE BAYS
STANDARD BAY
GONDOLA
CAKE STAND
THIRD WINDOW
KEY
PINK SHOP FITTINGS
POLE BAY
STANDARD BAY
GONDOLA
CAKE STAND
THIRD WINDOW
KEY
BLACK CONCEPT SHOP FITTINGS
STANDARD BAY
GONDOLA
CAKE STAND
THIRD WINDOW
The normal floor plan has been changed to a ‘Launch plan’ giving you a list of collections and products to merchandise in
each area of your store.
Use the example store layouts to plan your store for launch.
- You will need to adapt the example layouts based on the amount of wall space / gondolas in your store
- Use the tips highlighted specific to your store concept
- Think about customer flow and obvious cut of points, such as till points, Colum’s and wall shape/ space
sightlines should be considered when planning the layout at the back of store
- Erotic lingerie should flow into / adjacent to sexcessories and sex toys
- VM guidelines need to be followed for 4 areas
CAMPAIGN
Satisfaction Guaranteed
CAMPAIGN
£30 Sets, Sexy Lace &
Everday Sexy
BOUDOIR/ LINGERIE
COLLECTIONS
EROTIC LINGERIE

4
4
E X A M P L E F L O O R P L A N
B l a c k C o n c e p t S t o r e
BOUDOIR/
LINGERIE
COLLECTIONS
EROTIC LINGERIE
CAMPAIGN
Everyday Sexy
CAMPAIGN
Satisfacton Guaranteed
Challenge; black concept stores have limited / fixed arm positions
Solution; Adjust the flow to incorporate more wall space
Challenge; the till point break has created a small area at the front of the store
Solution; use the break to define the start of the next priority area; incorporate the floor fixtures behind the
third window for additional space
Challenge; erotic lingerie needs to be adjacent to sex toys
Solution; adjust the flow to include both sides of the store, creating a destination area and Highlighting in
customer flow
Customer Flow
1
1
2
3
2
3

52
E X A M P L E F L O O R P L A N
P i n k S t o r e
CAMPAIGN
Satisfaction Guaranteed
BOUDOIR/ LINGERIE
COLLECTIONS
EROTIC LINGERIE
CAMPAIGN
Everyday Sexy
Customer Flow
Challenge; Pink stores have poles in set positions at the front of store, the desired product layout is not always
achievable in this area
Solution; Adjust the bay flow to ensure the priority ranges are executed well
Challenge; the till point has created a break in the flow of the wall
Solution; use the break in the wall to define the start of the next priority area; incorporating floor fixtures in the
main customer flow
Challenge; the back area of the store is too small for the ranges merchandised in this area
Solution; adjust the flow to incorporate an additional wall space, highlighting this area in customer flow
1
1
2
3
2
3

6
L A U N C H P L A N 2 0SATISFACTIONGUARANATEED£30SETS
SATISFACTION
GUARANTEED
THIRD WINDOW
FOLLOW GUIDE
SATISFACTION GUARANTEED FASHION MAY - BOUDOIR - LILAH - DAPHNE - AUDRINA -
£30 SETS - SEXY LACE RED WHITE BLACK NUDE TEAL
CAMPAIGN LAUNCH CUSTOMER FLOW -------> EROTIC LINGERIE
RED & BLACK EROTIC - DATE NIGHT - SEXCESSORIES - BOXED EROTIC
CAMPAIGN LAUNCH
Gondola 1
Fashion
Gondola 2
Fashion
Gondola 3
Vivienne
CAMPAIGN LAUNCH
Gondola 1 Gondola 4
Seville & Bibi Kenzie & Valenica
Gondola 2 Gondola 5
Morella & Dark Floral Sexy Lace Cobalt
Gondola 3 Gondola 6
Orta & Palmera Sexy lace Pink & Coral
CAMPAIGN PRODUCT LAUNCH CUSTOMER FLOW --------> BOUDOIR - LINGERIE COLLECTIONS
EROTIC LINGERIE
Gondola 1
Santanna
Gondola 2
Montanna & Alvera
Gondola 3
Hoisery
Gondola 4
2 for £16 Knickers
Solutions
BOUDOIR
Gondola 1
Feather Animal Print & Zaffre
Gondola 2
Voyuer & Avery
Gondola 3
Playwear
Gondola 4
Nicolette & Willa Pink
Continuing Lingerie Lines
Swimwear Sale
Continuing Nightwear Lines

7
6
M E R C H A N D I S I N G P L A N
F O R A D D I T I O N A L R A N G E S
The following collections are not shown visually in the VM gidelines;
Fragmented/ Older collections
Marked down/ Not a priority for this campaign
SOLUTIONS
Extreme boost black/ red Including
brief

Extreme boost black/ black Including
brief

Extreme boost orchid Including
brief

Extreme boost white Including
brief

Triple boost nude/ black Including
brief/
cami
suspender

Backless and Strapless nude Including
brief

Backless and Strapless black Including
brief

Silicone black Including
brief

Silicone nude Including
brief

Extreme boost ivory/ black Including
brief

LINGERIE
Nicolette
Willa Pink
Penny Ivory
Madeline
Bailey Body White
Sasha Robe Ivory
Mrs Robe Ivory
SWIMWEAR SALE STOCK
Mai Black
Azure
Mojito
Sunrise
Mai Red
Zinnia
Tai
Celio
Sandia
Julep
Colada
NIGHTWEAR
Meiying PJ Set
Serena Robe
Sascha Robe Black
Cherry Chemise set red/black
Drop it like a squat PJ set
Alana pinstripe cami set black
Satin PJ set red
Mesh teddy black
Cherry chemise set cobalt
All my boobs set grey
Satin nightshirt black
Modal cami top black/ivory
Modal chemise black/ivory
Modal short black/ivory
Modal trouser black/ivory
Space remaining on
gondola or equal space
9 8 7 6 5 4 3 2 1
solu%ons
3 2 2
2
2
1
1
1
1

Swimwear
Sale
2 2 2
2
1
1
1
1
1

Con%nuing
Lingerie
2 2 2
1
1
1
1
0
0

Con%nuing
Nightwear
2 1 1
1
1
1
0
0
0

Swimwear will continue on the shop
floor in markdown, during the first
phase of the campaign. Swimwear will
remain priced with red sale POS and
was/ now stickers.
3

88
P O S C H E C K L I S T
Tab:AMAS3353 Pole:AMAS340 EuroTab:AMAS3352 Euro Pole:AMAS3339
£30 Sets New Concept Strip: AMAS3340 Euro New Concept Strip:AMAS3390
NC Strip:AMAS72Tab:AMAS5273 Pole:AMAS5274
AMAS5343
AMAS3326 EURO:AMAS3327
EOA
AMAS5182
AMAS5173
AMAS3318
AS-AW2016-WIN-1800x1800mm_P1P2_Window 2_£30 sets_V1.indd 1 24/06/2016 14:40
CAN’T FIND
YOUR SIZE?
VISIT
annsummers.com
FOR SIZES
30A-44H
NC Strip:AMAS5277Tab:AMAS5275 Pole:AMAS5276 AMAS5345
1/2 Bay
A V A I L A B L E U P T O A
42H
38G

9
AMAS5262 Euro:AMAS5263
S E X Y D O E S N T H A V E T O B E E X P E N S I V E
A V A I L A B L E U P T O G C U P
B R A S F R O M £22
AS-AW2016_22BRA_A4_Tent.indd 1 09/06/2016 16:53
LINGERIE COLLECTIONS
FASHION LEADS TO PASSION
EROTIC LINGERIE
Existing in Store POS
Existing in Store POS
NC Strip:amas5266Tab:AMAS5264 Pole:AMAS5265
Headers
TentCard
AMAS5254 AMAS5258
AMAS5255 AMAS5259
AMAS5256
AMAS5254
AMAS5260
DRESS
€62 BRA SET
LEGGINGS
CAPE
LEGGINGS
€28
€23.25
€31
€31
BODY
LEGGINGS
€34
€23.25
BODY
TOP
€28€31
SKIRT
€15.50
BODY BODY
£30 £24
SLIP SLIP
€38.75 €38.75
BRA
BRAZILIAN
LEGGINGS
€24.75
€15.50
€23.25
Satisfaction Guaranteed EOA
AMAS5181
AMAS5383
TRY
ME
TryMe_ArmEnd.pdf 1 29/06/2016 15:57
N O W A V A I L A B L E U P T O
XXL
Size_End of Arms.indd 4 24/06/2016 15:00
EOA

10
AMAS5237 Euro AMAS5238 AMAS5235 Euro AMAS5236
AMAS5239 Euro AMAS5240
AMAS5247 AMAS5248
AMAS5249 AMAS5257
AMAS5258
AMAS5253
AMAS5259
TOP
SKIRT
BODY
£20
£10
£18
AS-AW2016-_Half Bay_700x700_Get The Look_V3.indd 9 09/06/2016 16:46
BRA
WASPIE
THONG
HOLD UP
£30
£25
£14
£9
SLIP
£30
DRESS
£40
AS-AW2016_109x106_Arm End.indd 1 09/06/2016 16:51
BODY
LEGGINGS
£22
£15
BODY BODY
£30 £24
LEGGINGS
BRA
BRAZILIAN
£15
£16
£10
BRA SET
LEGGINGS
CAPE
LEGGINGS
£18
£15
£20
£20
BODY
TOP
SKIRT
£18£20
£10
BODY
SLIP
£25
£25
CAPE
LEGGINGS
BRA SET
LEGGINGS
£20
£20
£18
£15
1/2 Bay EOA
AMAS5241 Euro AMAS5242

11
C A M P A I G N L A U N C H O V E R V I E W
G O N D O L A 1 G O N D O L A 2 G O N D O L A 3
B A Y 1 B A Y 2 B A Y 3 B A Y 4 B A Y 5 B A Y 6 B A Y 7
F R O N T B A C K F R O N T B A C K F R O N T B A C K
C U S T O M E R F L O W - - - - - - - - - >

12
W A L L B A Y S W I T H P R O D U C T N A M E S
F A S H I O N L E A D S T O P A S S I O N F A S H I O N L E A D S T O P A S S I O N
LINES LIST:
1. Sexy Bra
2. Attitude Thong
3. Albany Skirt Boxed x3
4. Winnona Body
5. Fay Body
6. Albany Skirt x 4
(Unboxed Steamed &
Hung)
7. Mayfair Crop Top
8. Mika Crop Top
9. Censored Body
LINES LIST:
10.Elsa Bralet Black
11.Willa String Black
12.Lucy Bralet
13.Willa Bralet Grey
14.Willa String Grey
15.Savanna Body
16.Italia Slip
17.Tassel Cape
18.Rue Set
19.Dana Bralet
20.Dana Crotchless
Thong
1
2
3
4
5
6
8
7 9
10
11
12
13
14
15
16 17 18
19
20
USE FASHION LEADS TO PASSION HEADERS ABOVE THE 1/2 BAYS
(SEE EXAMPLE ABOVE) & GET THE LOOK EOA FOR RELEVANT LINES
i

13
F A S H I O N L E A D S T O P A S S I O N
LINES LIST:
1. Vegas Body Black
2. Elsa Bralet Ice Blue
3. Elsa String Ice Blue
4. India Dress
5. Dixie Dress (Unboxed &
Hung)
6. Sky Slip
7. Larossa Bra 32/34
8. Sunny Short
9. Nicola Longline Black
10. Jodie Hot Pant
11. Rosetta Body
12. Sadie Bralet Shell
13. Sadie String Shell
14. Sexy Body
1
2
3
4
5
8
9
10
11
12
13
14
6 7
(SEE EXAMPLE ABOVE) & GET THE LOOK EOA FOR RELEVANT LINES
i

14
G O N D O L A 1 W I T H P R O D U C T N A M E S
LINES LIST:
6.Arizona Body
7.Willa Bra Black
8.Marika Body (Boxed)
9.Britt Body (Boxed)
11.Suri Dress (Boxed)
12.Chrissy Dress
(Boxed)
2
3
4
5
8
9
6
7
1
10
11
12
LINES LIST:
1. Belize Body
2. Alvera Body
3. Alvera Bra
4. Zuri Pencil Skirt
5. Alvera Brief
GONDOLA TOP:
Keep Clear

15
LINES LIST:
1. Emelie Body Black
2. Emelie Body White
3. Willa Bralet White
4. Willa String
5. Marina String
6. Marina Bra
GONDOLA TOP:
Lace Rabbit Ears (Place in
tall clear perspex box)
LINES LIST:
6.Alexia Body Black
7.Alexia Body White
8.Alexis Body
9.Chrissy Dress
10.Karleen Bralet
11.Karleen Suspender belt
12.Karleen Thong2
3
4
5
9
4
5
6
7
1
8

16
LINES LIST:
1. Vivienne Balconette 32
2. Vivienne Brazillian
5. Vivienne Brief
GONDOLA TOP:
Aphrodisiac Perfume Set
Aphrodisiac Tent Card
LINES LIST:
7.Vivienne Plunge 32
8.Vivienne Brief
11.Vivienne Waspie
12.Vivienne Brazillian
2
3
4
5
9
6
71
8
10
118
12

17
CAMPAIGN ALL LINES ARRIVED OVERV I E W
B A Y 1 B A Y 2 B A Y 3 B A Y 4 B A Y 5 B A Y 6 B A Y 7 B A Y 8 B A Y 9
C U S T O M E R F L O W - - - - - - - - - >
G O N D O L A 1 G O N D O L A 2 G O N D O L A 3
F R O N T B A C K F R O N T B A C K F R O N T B A C K
F A S H I O N L E A D S T O P A S S I O N F A S H I O N L E A D S T O P A S S I O N F A S H I O N L E A D S T O P A S S I O N

18
LINES LIST:
1. Sexy Bralet
2. Attitude Brief
3. Delta Dress
4. Fay Body
5. Wet look leggings (these
come boxed but hang
these unboxed)
6. Mayfair Crop top
7. Mika Crop top
8. Albany Skrit (Boxed)
9. Censored Body
LINES LIST
10. Sadie Bralet Wine
11.Sadie String Wine
12.Albany Skirt (shown one
of each size hung)
13. PU legging (show one of
each size hung)
14. Savanna Body
15. Winnona Body
16. Tassel Cape
17. Lace legging (shown
unboxed in one of each size)
18. Lace Legging (Boxed)
19. PU legging (Boxed)
20.Rue Set (soon to be
Boxed)
21. Dana Mesh Bralet &
crotchless brief
1
2
3
4
5
7
6
8
9
10 14
11
12
13
15 17 18 19
20
21
16
(SEE EXAMPLE ABOVE)
F A S H I O N L E A D S T O P A S S I O NF A S H I O N L E A D S T O P A S S I O N
i

19
LINES LIST:
1. Lucy Bralet
2. Giovanna Brief
3. Italia Slip
4. Fay Body
5. Willa Bralet Grey
6. Willa String Grey
7. Elsa Crop Top black
8. Vegas Body Black
9. Elsa Crop Top pale blue
10. Elsa String pale blue
11. India Dress
12. Dixie Dress (to be
unboxed & hung)
LINES LIST
13. Skye slip
14.Zandra Basque
15.Sunny Short
16.Zandra Thong
17.Nicola Longline black
18.Larossa Bralet Black
19.Rosetta Body
20.Sadie Bralet Nude
21.Sadie String Nude
22.Zandra Bra 32&34
23.Zandra Bra 36&38
1
2
3
4
6
5
7
8
10 14
11
1
1
1
1 1
1
1
1
8
USE PRE-EXISTING FASHION LEADS TO PASSION HEADERS ABOVE THE
1/2 BAYS (SEE EXAMPLE ABOVE)
F A S H I O N L E A D S T O P A S S I O N
7
9
10
11
1112
13 14
15
16
17
18
19
20
21
22
23
i

20
LINES LIST:
6.Vegas Body Wine
7.Willa Bra Black
8.Marika Body (Boxed)
9.Britt Body (Boxed)
11.Suri Dress (Boxed)
12.Chrissy Dress
(Boxed)
2
3
4
5
8
9
6
7
1
10
11
12
LINES LIST:
1. Belize Body
2. Alvera Body
3. Alvera Bra
4. Zuri Pencil Skirt
5. Alvera Brief
GONDOLA TOP:
Keep Clear

21
C A M P A I G N O V E R V I E W
B A Y 1 B A Y 2 B A Y 3 B A Y 4 B A Y 5 B A Y 6 B A Y 7 B A Y 8 S E X Y L A C E C O N T.
F R O N T B A C K F R O N T B A C K F R O N T B A C K F R O N T B A C K F R O N T B A C K
*
AS-AW2016_£30_Sets_Half Bay_700x700_v2.indd 1 24/06/2016 14:50
G O N D O L A 1 G O N D O L A 2 G O N D O L A 3 G O N D O L A 4 G O N D O L A 5
H CUP
H CUP
H CUP
H CUP
42H
42H
C U S T O M E R F L O W - - - - - - - - - >

22
LINES LIST:
1. Anais Bra 32
2. Anais Brief
3. Anais Bra 36
4. Anais Babydoll
5. Anais Bra 34
6. Anais Suspender
7. Anais Thong
8. Anais Bra 38
9. Anais Bra 40/42
10. Anais Bra 44
11. Laria Bra 32
12. Laria Brief
13. Laria Bra 36
14. Laria Bra 34
15. Laria Thong
16. Laria Bra 38
LINES LIST
17. Melanie 32
18.Melanie Thong
19.Melanie 36
20.Melanie 40
21.Melanie 42
22.Melanie 40
23.Melanie Brief
24.Melanie 38
25.Melanie 44
26.Melanie 44
27.Triple Boost Red 32
28.Triple Boost Thong
32.Katie Bra 32
33.Katie Brief
34.Katie Bra 34
35.Katie Bra 36
36.Katie Bra 38
37.Triple Boost Teal 32
38.Triple Boost Teal 36
39.Triple Boost Teal Cami
Suspender.
40.Triple Boost Teal Thong
41.Triple Boost Teal Bra 34
42.Triple Boost Teal Bra 38
43.Adrianna Robe
1
2
3
4
5
6
7
8
12
13 16
14
25
26
2717
23
24
18
20
19
21
22
28
29
30
31
32
40
33
34
35
36
37 41
42
4339
38
*
AS-AW2016_£30_Sets_Half Bay_700x700_v2.indd 1 24/06/2016 14:50
9
10
11
15
USE £30 SETS HEADERS SHOWN ABOVE & EOA TO CALL OUT 42 BACK
(SEE EXAMPLE ABOVE)
MELANIE & KATIE £30 SETS WILL LAUNCH A LITTLE LATER THAN SHOWN IN
THE VISUAL ABOVE.
i
i

23
LINES LIST:RED
SEXY LACE
1. Plunge 32
2. Suspender Belt
3. Brief
4. Plunge 34
5. Plunge 36
6. Plunge 38
7. Underwired 32
8. Brief
9. Thong
10. Underwired 34
11. Underwired 36
12. Underwired 38
13. Balconette 32
14. Brazilian
15. Balconette 34
16. Balconette 36
17. Balconette 38
18. T-shirt 32
19. Short
20. T-shirt 34
21. T-shirt 36
22. T-shirt 38
LINES LIST:WHITE
SEXY LACE
1
2
3
4
5
6
7
8
12
13
16
17
18
19
20
21
22
14
9
10
11
15
USE 2 FOR £30 HEADERS SHOWN ABOVE & EOA TO CALL OUT G CUP &
PRICE POINT(SEE EXAMPLE ABOVE)
23 28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
24
25
26
27
23.Plunge 32
24.Suspender Belt & Thong
25.Plunge 36
26.Strapless 32/34
27.Strapless 36/38
28.Plunge 34
29.Brief
30.Plunge
31.Plunge 36
32.Plunge 38
33.Balconette 32
34.Brazillian
35.Balconette 34
36.Balconette 36
37.Balconette 38
38.T-shirt 32
39.Short
40.T-shirt 34
41.T-shirt 36
42.T-shirt 38
i

24
LINES LIST:RED
SEXY LACE
1. Plunge 32
2. Suspender Belt
3. Brief
4. Plunge 34
5. Plunge 36
6. Plunge 38
7. Underwired 32
8. Brief
9. Thong
10. Underwired 34
11. Underwired 36
12. Underwired 38
13. Balconette 32
14. Brazilian
15. Balconette 34
16. Balconette 36
17. Balconette 38
18. T-shirt 32
19. Short
20. T-shirt 34
21. T-shirt 36
22. T-shirt 38
USE 2 FOR £30 HEADERS SHOWN ABOVE & EOA TO CALL OUT G CUP &
PRICE POINT(SEE EXAMPLE ABOVE)
1
2
3
4
5
6
7
8
12
13
16
17
18
19
20
21
22
14
9
10
11
15
23 28 33 38
39
40
41
42
34
35
36
37
29
30
31
32
24
25
26
27
LINES LIST:NUDE
SEXY LACE
23.Plunge 32
24.Brief
25.Plunge 34
26.Plunge 36
27.Plunge 38
28.Balconette 32
29.Thong
30.Balconette 34
31.Balconette 36
32.Balconette 38
TEAL & PURPLE
33.Plunge 32
34.Brief
35.Plunge 34
36.Plunge 36
37Plunge 38
38.Balconette 32
39.Brief
40.Balconette 34
41.Balconette 36
42.Balconette 38
i

25
LINES LIST:
1. Seville Balconette 32
2. Seville Brief
4. Glossy Lace top hold up
GONDOLA TOPS:
Every Day Sexy Tent Card
PLACE G-CUP EOA ON THIS GONDOLA AS SHOWN ABOVE
LINES LIST:
7.Bibi Flock 32
8.Bibi Flock 34
9.Bibi Flock 36
10.Bibi Chemise
11.Bibi Brief
2
3
4
5
6
71
8
10
9 11
i

26
LINES LIST:
1. Morelli Plunge 32
2. Morelli Thong
4. Glossy Lace top hold ups
GONDOLA TOPS:
Every Day Sexy Tent Card
LINES LIST:
7.Dark Floral Plunge 32
8.Dark Floral Brief
10.Glossy Lace top Hold up
2
3
4
5
6
71
8
10
9
11
12
PLACE G-CUP EOA ON THIS GONDOLA AS SHOWN ABOVEi

27
LINES LIST:
1. Orta Plunge 32
2. Orta Thong
3. Orta Plunge 36
4. Lace Top Seamed back
hold ups
5. Orta Plunge 34
6. Orta Plunge 38
GONDOLA TOPS:
Bra Fit Tent Card
LINES LIST:
7.Palmera Plunge 32
8.Palmera Thong
9.Palmera Plunge 36
10.Opaque Lace top Hold up
11.Palmera Plunge 34
12.Palmera Plunge 38
2
3
4
5
6
71
8
10
9
11
12

28
LINES LIST:
1. Valencia Plunge 32
2. Valencia Thong
4. Over the Knees
GONDOLA TOP:
Leave this clear.
LINES LIST:
7.Kenzie Deep Plunge 32
8.Kenzie Brief
10.Over the Knees
2
3
4
5
8
6
7
1 10
9
11
12

29
LINES LIST:
1. Balconette 32
2. Thong
3. Balconette 36
4. Balconette 34
5. Brief
6. Balconette 38
GONDOLA TOPS:
2 For £30 Tent Card
LINES LIST:
7.Plunge 32
8.Brief
9.Plunge 36
10.Plunge 34
11.Thong
12.Plunge 38
2
3
4
5
8
6
7
1
10
9
11
12
1 1
1
1
1
1

30
LINES LIST:
2. Valencia Thong
4. Over the Knees
GONDOLA TOPS:
2 Bras for £30 Tent Card
LINES LIST:
8.Kenzie Brief
10.Over the Knees
2
3
4
5
8
6
7
1
10
9
11
12
7 10
9
11
12

31
B O U D O I R O V E R V I E W
B A Y 1 0 B A Y 1 1 B A Y 1 2 B A Y 1 3 B A Y 1 4 B A Y 1 5 B A Y 1 6
F R O N T B A C K F R O N T B A C K
G O N D O L A 1 G O N D O L A 2
i
L I N G E R I E C O L L E C T I O N S L I N G E R I E C O L L E C T I O N S
C U S T O M E R F L O W - - - - - - - - - >
Refer to
Experience Bays
Guide
for layout.
i

32
LINES LIST:
1. May Plunge 32
2. Brief
3. May Plunge 36
4. May Plunge 38
5. Pink Bed of Roses
6. Lace Gloves
7. Pink Fur Handcuffs
8. Black lace Garter
9. Lace top pink seamed hold
ups
10. Feather Fan
11. May baby doll (this come
cup sized & dress sized
so will need the spacing
shown.)
12. Refer to oils & lotions
guide for layout.
13. Stand Alone Corset
14. May Cami Suspender
15. May Plunge 40
16. May Plunge 42
17. May Plunge 34
18. May Thong
19. May Babydoll (this come
cup sized & dress sized
so will need the spacing
shown.)
2
3
4
5 61 7
8
10
9
12
10
11
13
14
15
16
19
18
i
L I N G E R I E C O L L E C T I O N S
17
May Cami Suspender
These bays will launch later in the phase.
Move Forward your next wall bays in Priority.
i
Refer to
Experience
Bays Guide
for layout.
i

33
LINES LIST:
1. Daphne Bra 32/34
2. Daphne Suspender Skirt
3. Daphne Thong
4. Daphene Bra 36/38
5. Lace Cuffs
6. Feather Tickler Pink
7. Daphne Baby doll
8. Daphne Bra 36/38
9. Lilah Plunge 32
10. Lilah Thong
11. Lilah Plunge 34
12. Lilah Plunge 36/38
13. Lilah High Waisted Brief
14. Boudoir Kit
15. Diamante Cuffs
16. Lace Welt Hold ups
17. Lilah Baby Doll
18. Crop/Tickler
19. Diamante Nipple Tassles
20. Diamante Riding Crop
LINES LIST:
21.Audrina Plunge 32
22.Audrina Waspie
23.Audrina Brief
24.Marie Corset
26.Audrina Brief
28.Audrina Thong
30.Audrina Erotic 32/34
31.Audrina Bumless Brief
32.Audrina Erotic 36/38
33.Quinn Erotic Body
3
4
1 5
6
7
88
2
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
25
26
27
28
29
30
31
32
33
L I N G E R I E C O L L E C T I O N S

34
LINES LIST:
1. Animal Feather Bra 32&34
2. Animal Feather Waspe
3. Animal Feather Brief
4. Animal Feather Bra 36&38
5. Animal Feather Teddy
6. Nicola Longline Pink
GONDOLA TOP:
Candy Floss Lube
Tickler / Crop Pink & Black
(place in tall perspex box)
LINES LIST:
7.Zaffre Bra 32/34
8.Zaffre Spider Bra
9.Zaffre String
10.Zaffre Bra 38/38
11.Zaffre Suspender Belt
12.Zaffre Brief
Animal Feather Waspe
This Gondola will launch later in the phase.
Move Forward our next Gondola in Priority
i

35
LINES LIST:
7.Avery Bra 32/34
8.Avery Spider Bra
9.Avery String
10.AveryBra 38/38
11.Avery Suspender Belt
12.Avery Brief
2
3
4
5
6
7
1 8
12
10
9
11
LINES LIST:
1. Voyuer Boudoir Kit
2. Voyuer Chemise
3. Voyuer Cami Set
4. Voyuer Bra 32/34
5. Standalone Waspie
6. Voyuer Brief
7. Voyuer Bra 36/38
GONDOLA TOP:
Black Ticklers (Display these in
tall perspex box)

36
E R O T I C L I N G E R I E O V E R V I E W
B A Y 1 0 B A Y 1 1 B A Y 1 2 B A Y 1 3 B A Y 1 4 B A Y 1 5
F R O N T B A C K F R O N T B A C K F R O N T B A C K F R O N T B A C K
D A T E N I G H T
M A S S A G E B A Y
R E F E R T O O I L S
& L O T I O N S
G U I D E
S E X C E S S O R I E S
R E F E R T O
S E X C E S S O R I E S
G U I D E
T H I S E X A M P L E
S H O W S B A Y
F L O W
B O X E D E R O T I C
R E F E R T O
B O X E D E R O T I C
G U I D E
G O N D O L A 1 G O N D O L A 2 G O N D O L A 3 G O N D O L A 4
E R O T I C L I N G E R I E N S E R O T I C L I N G E R I E N S E R O T I C L I N G E R I E N S
C U S T O M E R F L O W - - - - - - - - - >

37
LINES LIST: HANGING EROTIC
1. Mimi Basque
2. Ava Bra Red
3. Ava Waspie & String
4. Willa Bra Red
5. Willa String Red
6. Red & Black Eyemask
7. Lace Top Red Seamed Hold Ups
8. Bailey Chemise
9. Bailey Body
10. Penelope Bra Black
11. Standalone Waspie
12. Penelope Crotchless Breif
13. Penelope Bra Red
14. Penelope Crotchless Brief
15. Red Satin Gloves
16. Mary Doll Red (Boxed)
17. Heart Nipple Tassels Red
18. Penelope Body Black
19. Penelope Body Red
20. Mary Doll Black
21. Red Fur Cuffs
22. Brittany Red
23. Alexia Body Red
24. Ava Bra Black
25. Ava Waspie & String Black
26. PU Flogger
27. Mary Doll
28. Mimi Bra
29. Mimi Thong
30. Winnona Body
31. Ava Body
1
3
2
4
5
6 7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
E R O T I C L I N G E R I E E R O T I C L I N G E R I E E R O T I C L I N G E R I E
PLACE BEST SELLING BOXED EROTIC LINES IN BLACK OR RED WHERE THE
BOXED EROTIC IS SHOWN IN VISUAL ABOVE.
i
i
Penelope collection in black will launch later in the phase.

38
LINES LIST:
6.Santana Balconette 32
7.Santana Suspender Belt
8.Santana Brief
10.Seamed lace top hold ups
3
4
5
9
6
7
1
8
10
11
12
LINES LIST:
1. Santana Bra 32&34
2. Santana High Wasited
Brief
3. Santana Bra 36&38
4. Santana Cami Suspender
Santana Brazillian
GONDOLA TOP:
Red Fur Cuffs (Bowl)
Bed of Roses Red
This Gondola will launch later in the phase.
Move Forward our next Gondola in Priority
i

39
LINES LIST:
1. Montana Balconette 32
2. Montana Thong
3. Montna Balconette 36
4. Montana Balconette 34
5. Montana Suspender Belt
Montana Balconette 38
GONDOLA TOPS:
New Season Tent Card
LINES LIST:
7.Alvera Plunge 32
8.Alvera Thong
9.Alvera Plunge 36
10.Seamed Lace top Hold up
11.Alvera Plunge 34
12.Alvera Plunge 38
2
3
4
5
6
71
8
10
9
11
12

40
FOR BIGGER STORES DEVELOP THIS TO A WALL BAY LAYOUT KEEPING HOLD UPS & STOCKINGS
SEPERATE. STYLE THE HOISERY LEGS IN BEST SELLERS.
i
LINES LIST: HOLD UPS
1. Lace Top Fishnet x 2
2. Lace Top Glossy
3. Lace Top Glossy White
4. Lace Welt
5. Lace Top Spot
6. Lace Top Nude
7. Lace Top Seamed Red
8. Lace Top Seamed Nude
9. Over The Knees
10. Lace Back Fishnet Tights
11. Glossy Crotchless Tights
12. Lace tights (Mid Phase 1)
GONDOLA TOPS:
Hosiery Legs Dressed in best
sellers.
LINES LIST:STOCKINGS
13.Lace Top Glossy
14.Lace Top Fish Net
15.Nude Seamed
16.Plain Top Seamed
17.Suspender Set
18.All Yours
19.Lace Top Glossy
20.Lace Top Fishnet
2
3 4
5 86 7
1
10 11 129
13
15 16
17 18
19 20
14

41
LINES LIST:
1. Bae Watch
2. Miss Head Fantasy (place
Miss Massage behind Miss
Head Fantasy)
3. Textbook Tease
4. Tuxedo Bunny
5. Heart Stopper Nurse
6. Domanatrix
GONDOLA TOP:
Nurse Over the Knees
LINES LIST:STOCKINGS
7.Sargent Frisky
8.Harbour Hottie
9.Mistress Maid
10.Cadet Commando
11.Cheer Squad
2
3
4
5
6
1
13
15 16
17 18
19 20
14
8
9
10
9
11
7
PLACE XXL ARM END ON RELEVANT BOXED PLAYWEAR LINES.
XXL
XXL
XXL
XXL
XXL
XXL
i

42
F A N C Y D R E S S W A L L O P T I O N F O R L A R G E R S T O R E S
LINES LIST
1.Bae Watch
2.Tuxedo Bunny
3. Heart Stopper Nurse
4.Domanatrix
5.Mistress Maid
6.Miss Head Fantasy
7.Tuxedo Bunny
8.Heart Stopper Nurse
9.Miss Massage
10.Mistress Maid
11.Text Book Tease
12.Sargent Sexy
13.Sargent Sexy
14.Harbout Hottie
15.Harbout Hottie
16.Texbook Tease
17.Cheer Squad
18.Cadet Commando
19.Cadet Commando & Cheer Squad
(These will be currently hung in store but will soon be
coming to stores boxed.)
PLACE XXL ARM END ON RELEVANT BOXED PLAYWEAR LINES.N O W A V A I L A B L E U P T O
XXL
i
XXL
XXL
XXL
XXL
F A N C Y D R E S S F A N C Y D R E S S

43
M A N N E Q U I N O U T F I T S
PRIORITY 1
Tassel Cape
Belize Body Mayfair Top
Avril Bra
Avril Bra Rue Brief
Avril Thong Suri Skirt Albany Skirt Fay Body Censored Body
PRIORITY 2 PRIORITY 3 PRIORITY 4 PRIORITY 5

44
O P T I O N S F O R A D D I T I O N A L M A N N E Q U I N S
£30 SETS
Lauria Thong
Lauria Bra Sexy Bra
Anais Baby Doll
& Thong
Attitude Thong Winnona Body
£30 SETS SATISFACTION
GAURANTEED
SATISFACTION
GAURANTEED

45
O P T I O N S F O R A D D I T I O N A L M A N N E Q U I N S
Penelope Erotic
Body
Red Fur Cuffs
Lace Top Seamed
Hold Ups Red
Daphne Suspender
Brief
Lace Welt Hold
Ups
Daphne Babydoll
Daphne Brief
Marydoll Red
Daphne Bra
Feather Tickler Pink
BOUDOIR BOUDOIREROTIC
LINGERIE
EROTIC
LINGERIE
Lace Top Seamed
Hold Ups Pink

46
S T E A M Q U E E N SEvery item that comes in looking less than
perfect needs to be steamed.
STEP 1:
Fill the steamer up with water.
STEP 3:
Keep the steamer off of the shop floor & take the
stock to the steamer! Do this in back of house to
avoid accidents!
STEP 4:
Leave the item on the hanger and DO NOT ever
steam the item in hand. Turn the item inside out
and hang it up!
TOP TIP: Take care when steaming baby dolls as the
heat gets trapped in the fabric!
STEP 2:
Due to the variations of steamers at store some will
beep when they are ready some will just start
steaming. So keep an eye out!
STEP 5:
Run the steamer over the garment until
it is wrinkle free! It is only then the garment is
Shopfloor ready! Top Tip:Never touch the garment
with the steamer itself this will damage the fabric.
Garments that usually need steaming are:
Baby Dolls, Chemises, Robes, PJs, Cami Suspenders.

47
C O N T A C T U S
FOR VM ENQUIRIES:
vmteam@annsumers.com
TO ORDER POS EMAIL:
annsummersposcalloffs@amartin.com

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