A brief overview of our social media marketing philosophy and how we help our clients boost their online visibility.

1. Juliet McEwen Johnson

2. I S I T M AKING Y OU C RAZY ?
All that Noise. . .
The Speed it flies
by. . .
Rabbit Hole
Syndrome?
HTTP://VIZZITOPIA.COM

3. Y OU ’ RE N OT W RONG !
 850 million – People on Facebook (Source:SocialStatistics.com)
 250 million – Photos uploaded to Facebook every day
HUGE  465 million – Registered Accounts on Twitter (1 Q 2012)
numbers,
 175 million – Number of sent tweets daily
out of date
as soon as  LinkedIn has 57 million members from the US
they’re  Yet 60% of total membership live outside the US
announced!
 Google+ gains 625,000 users daily – 90 million in Jan ’12
 Pinterest – now the #3 largest social network?
HTTP://VIZZITOPIA.COM

4. H OWEVER . . .
When you realize that, for free, you will never have
to create your own traffic again. All you need to
do is go stand in front of wherever the traffic is.
Fish Where
the Fish Are
HTTP://VIZZITOPIA.COM

5. I T I S T HE A GE O F T HE S OCIAL W EB
High school and college students spend 60 percent
less time than their parents watching TV and 600
percent more time online.
“Social media is now at the heart of the movement of
information in this country.“
Sam Feist, VP of Washington Programming
CNN Worldwide
HTTP://VIZZITOPIA.COM

6. W HAT D O Y OU WANT ?
 More Sales
You can’t  Higher Prices
do it all.  Bigger Market Share
Pick One!  Incl Reconnecting W/ Past Clients
 Respect & Recognition
 Partnerships / Joint Promotions
 To Be Bought Out
HTTP://VIZZITOPIA.COM

7. W E H ELP O UR C LIENTS TO
 Defend Price
 You can tell a fuller, rounder story w/ social media
than with traditional advertising
 Get The Phone To Ring
 Create Monetizable Products FROM their social
media
 Because TODAY your How and Why is just as
interesting as your What (Consider the History
Channel)
HTTP://VIZZITOPIA.COM

8. W HICH P LATFORM ?
Facebook
Twitter
Pinterest
LinkedIn
Google +
Yelp
Foursquare
Blog/WP
Cinchcast
YouTube
BlogTalkRadio
Amazon
Tumblr HTTP://VIZZITOPIA.COM

9. D O Y OU H AVE TO B E O N T HEM A LL ?
 No
 We pick the combination that’s right for your
business
 We tailor your message to fit each platform
 We use only what works for your business …
there is no ONE SIZE FITS ALL!
HTTP://VIZZITOPIA.COM

10. O UR P OINT O F V IEW
 Facebook – Friend Management System
 Think: Reality TV with Ads, News Cut-ins, etc.
 Twitter – Quick Connect – 140 or less!
 Think: Customer Service and Research
 Pinterest – Image Marketing
 Think: You Tube Meets The Lillian Vernon Catalogue
 LinkedIn – 21st Century Little Black Book
 Think: The Yellow Pages
HTTP://VIZZITOPIA.COM

11. A ND . . .
 Google +
 Think: Search
 YouTube
 Think: The Missing Manual
 Local Stuff – (Social Tracking)
 FourSquare
 Yelp
 Facebook Places etc.
HTTP://VIZZITOPIA.COM

12. WAIT, T HERE ’ S M ORE !
 Review Sites
 Amazon
 Yelp
 Bookmarking Sites
 Sharing & Voting
 StumpleUpon
 Reddit
 Use For Inspiration
HTTP://VIZZITOPIA.COM

13. Y OUR U NIQUE C OMBINATION
Of Social Sites Enables You to
 Share Your Story
 Sell Your Product
 Generate Referrals
 Rally Raving Fans!
HTTP://VIZZITOPIA.COM

14. B IGGEST M ISTAKES P EOPLE
M AKE I N S OCIAL M EDIA
1. Not Knowing EXACTLY what you want to
accomplish
 You can only accomplish 2 objectives; one
primary and one secondary.
2. Not Using the Right Tool For Their Audience,
Their Story, Their Assets
3. Getting Overwhelmed Without A System (A Pre-
scheduled system, NOT automated!)
HTTP://VIZZITOPIA.COM

15. W HAT Y OU ’ RE L OOKING F OR
Is A Place You Can Put –
 Relevant Content (information, your story)
 Backlinks to Your Site (articles, which are
basically advertorials)
 Entice Real Human Visitors to Your Site, (and
to Your Store) so that a sale can be made
from the lead
HTTP://VIZZITOPIA.COM

16. W HAT D O Y OU WANT ?
 More Sales
 Higher Prices
 Bigger Market Share
 Incl Reconnecting W/ Past Clients
 Respect & Recognition
 Partnerships / Joint Promotions
 To Be Bought Out
HTTP://VIZZITOPIA.COM

17. L ET U S H ELP YOU!
 http://vizzitopia.com
 http://mylinkedinbusinesstips.com
 http://socialnewsdigest.com
 http://socialsitesguide.com
HTTP://VIZZITOPIA.COM