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Team Dabom! | HungryNaki.com

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A plan to make HungryNaki.com grow over four times in terms on orders delivered over 5 years made for Battle of Minds 2015 final.

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Team Dabom! | HungryNaki.com

  1. 1. DABOM!
  2. 2. Injamam-ul Alam Ishmam Ahmed Chowdhury Lamisa Faika Shahriar Rehanul Islam MEET THE TEAM
  3. 3. 8 CRORE TK PROFIT GENEARTING REACH 4 TIMES MORE PEOPLE BEING A HOUSEHOLD NAME
  4. 4. HOW DID WE GET HERE?
  5. 5. CURRENT SCENARIO BIG IDEA IMPLEMENTATION FEASIBILITY MONITORING EVALUATION
  6. 6. CURRENT SCENARIO
  7. 7. CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION WHO ARE WE ENTER A WORLD OF CONVENIENCE
  8. 8. WHO ARE WE STARTED 2013 BY FOODIES; 33 CORE MEMBER TEAM FIRST ONLINE FOOD DELIVERY CUSTOMER CENTRIC APPROACH 200+ PARTNER FOOD OUTLETS 12.8% AVERAGE COMISSION CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  9. 9. INDUSTRY ANALYSIS 2013, 100% 2014, 350% 2015, 500% 90% 70% 45% 0% 100% 200% 300% 400% 500% 600% 2013 2014 2015 MARKET GROWTH MARKET SIZE MARKET SHARE CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  10. 10. SWOT ANALYSIS S O W T FOUNDERS ARE FOODIES CUSTOMER ORIENTED DELIVERY TEAM NATURE OF CUSTOMERS NEW RESTAURANT MODELS RISING TREND OF ONLINE USE LIMITATION OF RESOURCES CULTURAL BARRIER POOR QUALITY APP LOW CONSUMER AWARENESS COMPETITION RESTAURANT SELF DELIVERY BAD ASSOCIATION WITH JUNK CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  11. 11. VS FOODPANDA WEBSITE TRAFFIC SEARCH INTEREST RELATED SEARCH OUR: 2,142 PANDA: 1,112 FOODPANDA IS SEARCHED OVER 2 TIMES MORE THAN HUNGRYNAKI OUR: FOODPANDA PANDA: .COM/.BD CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  12. 12. QUESTIONS WHY WOULD PEOPLE USE THIS SERVICE? WHAT ELSE IS OUT THERE? WHY NOT? CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  13. 13. COMPETITORS ALL THE WAYS TO GET FOOD RESTAURANTDELIVERY SERVICE CATERING HOME FOOD LOCAL ECOSYSTEM CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  14. 14. DISSONANCE WHAT DID WE START OUT AS? WHAT ARE WE ACTUALLY DOING NOW? CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  15. 15. “ If you don’t look back and learn from the past, how can you prepare for the future?” - JOSHUA BECKER
  16. 16. FOODIES
  17. 17. BIG IDEA
  18. 18. THE BRAND YOUR FOODIE FRIEND CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  19. 19. ‘’That one friend who we will always call for anything food’’ THE MESSAGE CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  20. 20. CONVERSATION CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION Bondhu, what was that good burger place in Dhanmondi? What goes best with Hajir Biriyani? Could you bring that mezbani mangsho while you are on you way from Chittagong?
  21. 21. CONVERSATION CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  22. 22. CONVERSATION CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION KNOW THE GEMSDELIVER FROM ANYWHERE THE RIGHT MIX
  23. 23. TARGET GROUP Geographic Area Dhaka Comilla Syhlet Chittagong Demographic Age Infants 0-15 Young Adults 16-23 Adults 24-40 Aged 41 above Education Primary School High School College University Graduates Income Bracket 5k – 15k 16k – 25k 26k – 50k 50k+ CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  24. 24. SEGMENTATION CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION Geographic Area Dhaka Comilla Syhlet Chittagong Demographic Age Infants 0-15 Young Adults 16-23 Adults 24-40 Aged 41 above Education Primary School High School College University Graduates Income Bracket 5k – 15k 16k – 25k 26k – 50k 50k+
  25. 25. TG ANALYSIS 16 – 23 YEAR OLD MUNCHERS AGE INCOME SOURCE RESIDENCE INSIGHT LOCALITY PART TIME JOB, TUITION, POCKET MONEY DHAKA & CHITTAGONG FOOD IS SOMETHING WE HANG AROUND WITH DURING MATCHES, GAME NIGHTS, SURPRISE FRIENDS CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  26. 26. TG ANALYSIS 24 – 40 YEAR OLD BUSY BEES AGE INCOME SOURCE RESIDENCE MARITAL STATUS INSIGHT ENTRY LEVEL JOB, MID LEVEL JOB; 30K – 100K DHAKA, SYHLET & CHITTAGONG RESTAURANT FOOD IS A STAPLE FOOD AND SAVIOUR OF LAST RESORT BACHELOR; WORKING COUPLE CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  27. 27. TG ANALYSIS 41– 50 YEAR OLD OUT OF THE BLUE AGE INCOME SOURCE RESIDENCE INSIGHT MID LEVEL JOB, HIGH LEVEL JOB; 100K – 200K DHAKA & CHITTAGONG FOOD IS A CELEBRATION; BULK ORDERS CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  28. 28. TG ANALYSIS 30 – 50 YEAR OLD RESTAURANTS & FOOD PLACE AGE INCOME SOURCE RESIDENCE INSIGHT RESTAURANT SALES DHAKA; SYHLET; CHITTAGONG; DELICACY PLACE INDEPENDENT BUSINESS PEOPLE; LOVE TO BE APPRECIATED; DRIVEN BY SALES CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  29. 29. TG ANALYSIS FIRST 3 TG INSIGHT A CRAVING FOR OUT OF REACH FOOD THAT IS NEVER SATISFIED; CONSTRAINED DEMAND CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  30. 30. THE EQUATION IDEA + BRANDCOMMUNICATION + CUSTOMER EXPERIENCE = CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  31. 31. IMPLEMENTATION PLAN
  32. 32. CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION THE BREAKDOWN OPERATIONAL IMPROVEMENTS PRESENTABILITY OF DELIVERY GUY IMPROVING WEBSITE AND APP UI GPS TRACKING BRANDED BIKES RESTAURANT CUTOUTS PHYSICAL
  33. 33. CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION DELIVERY GUY
  34. 34. CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION WEBSITE OLD
  35. 35. CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION WEBSITE NEW
  36. 36. CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION APP UI CHANGE
  37. 37. CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION APP UI CHANGE
  38. 38. CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION GPS TRACKING 2/5 CROSSED! PASSING CHAIRMAN BARI
  39. 39. CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION THE BREAKDOWN OPERATIONAL IMPROVEMENTS PRESERVATION METHODS MULTI RESTAURANT ORDERS INTERCITY DELICACIES NETWORK BUILDING PROCESS
  40. 40. CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION MULTI RESTAURANTS Beauty’s sherbet goes amazing with this biriyani! Do you want to add it?
  41. 41. CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION DELICACY SYSTEM INTERCITY DELICACIES NETWORK BUILDING WE LIST THE ITEMS (NATORER KACHA GOLLA, BOGRA DOI) WE TAKE THE TEAM VISIT THE LOCATION TALK TO THE OWNERSPRESERVATION PROCESSCHALK OUT THE DELIVERY SYSTEMS (SA PARIBAHAN, SUNDARBAN) TEST THE SYSTEM QUALITY ASSURANCE
  42. 42. CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION THE BREAKDOWN MARKETING BRAND BUILDING BOOSTING SALES NEW CUSTOMERS & VISIBILITY
  43. 43. BRAND BUILDING
  44. 44. ROUTE 3IDEA CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION The Door Campaign Open the possibility of satisfying cravings of the city places that you couldn’t before
  45. 45. ROUTE 3AUDIOVISUAL CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  46. 46. ROUTE 3REACH CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION TARGET MEDIUM MUNCHERS; BUSYBEES; OUT OF THE BLUE PHYSICAL; FACEBOOK; WEBSITE; YOUTUBE
  47. 47. ROUTE 3IDEA CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION The Food Safari To showcase the local delicacies in its originality also showing the packaging prowess
  48. 48. ROUTE 3AUDIOVISUAL CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  49. 49. ROUTE 3TARGET & MEDIUM CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION REACH TARGET MEDIUM BUSYBEES; OUT OF THE BLUE; RESTAURANT FACEBOOK; WEBSITE; YOUTUBE
  50. 50. ROUTE 3IDEA CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION Treating the restaurants Acknowledging that the restaurant providers are not just a supplier but rather one of our revenue providing customer.
  51. 51. ROUTE 3ANALYTICS CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  52. 52. ROUTE 3TARGET & MEDIUM CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION REACH TARGET MEANS RESTAURANTS ANALYTICS WEBSITE ACCOUNT APPRECIATION NOTES TO OWNER & EMPLOYEES
  53. 53. BOOSTING SALES
  54. 54. ROUTE 3IDEA CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION University Guerilla Providing food when the students are too stumped with studies to think of even eating
  55. 55. ROUTE 3AUDIOVISUAL CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  56. 56. ROUTE 3TARGET & MEDIUM CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION REACH TARGET MEDIUM MUNCHERS PHYSICAL; FACEBOOK
  57. 57. ROUTE 3IDEA CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION Stuck in Traffic Letting the people know they can utilize the time stuck in traffic by ordering food
  58. 58. ROUTE 3AUDIOVISUAL CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION Order while in traffic Enjoy your food at home
  59. 59. ROUTE 3TARGET & MEDIUM CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION REACH TARGET MEDIUM BUSY BEES; OUT OF THE BLUE PHYSICAL
  60. 60. ROUTE 3IDEA CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION Ramadan Campaign Providing iftar combo packs. Iftar from favorite places ( Puran Dhaka ) Activation campaign just before Maghrib
  61. 61. ROUTE 3 CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION AUDIOVISUAL
  62. 62. ROUTE 3TARGET & MEDIUM CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION REACH TARGET MEDIUM BUSY BEES; OUT OF THE BLUE PHYSICAL
  63. 63. ROUTE 3IDEA CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION Corporate Partnership Give discounts to all members of corporate houses and building them a lunch ecosystem
  64. 64. ROUTE 3 CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION AUDIOVISUAL Hungrynaki 1. Beef Tehari 2. Rice and Chicken Curry 3. Salad and Sandwich 1 Order Confirmed
  65. 65. ROUTE 3TARGET & MEDIUM CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION REACH TARGET MEDIUM BUSY BEES; OUT OF THE BLUE PHYSICAL; WEBSITE; APP
  66. 66. NEW CUSTOMERS & VISIBLITY
  67. 67. ROUTE 3IDEA CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION Hungry Angry Ask the consumers to post pictures of the food they are most craving and the face they have when they can’t get it
  68. 68. ROUTE 3AUDIOVISUAL CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  69. 69. ROUTE 3TARGET & MEDIUM CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION REACH TARGET MEDIUM MUNCHERS; BUSYBEES; FACEBOOK
  70. 70. ROUTE 3IDEA CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION Keeping it Fresh Showcase how committed we are to our promise of quality assurance
  71. 71. ROUTE 3AUDIOVISUAL CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  72. 72. ROUTE 3TARGET & MEDIUM CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION REACH TARGET MEDIUM MUNCHERS; BUSYBEES; OUT OF THE BLUE FACEBOOK; WEBSITE
  73. 73. ROUTE 3TARGET & MEDIUM CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION OVERVIEW BRAND BUILDING BOOSTING SALES NEW CUSTOMERS & VISIBILITY DOOR CAMPAIGN FOOD SAFARI UNIVERSITY STUCK IN TRAFFIC HUNGRY ANGRY CORPORATE KEEPING IT FRESH IFTAR CAMPAIGN
  74. 74. ROUTE 3TARGET & MEDIUM CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION TIMELINE 1 2 3 4 5 6 7 8 Door Campaign Food Safari Exam Munchies Hungry Angry Iftaar Campaign Keeping it fresh Corporate Partnership Traffic Jam Campaign Youtube Mentions Year 1 Year 2 Description
  75. 75. THE EQUATION IDEA + BRANDCOMMUNICATION + CUSTOMER EXPERIENCE = CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  76. 76. FEASIBILTY
  77. 77. Loan Amount 31,050,000 Tenor 5 years Interest Rate 11% NPV 55,544,136 Discount Rate 12% Tax rate 0% THE NUMBERS CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  78. 78. Descriptions Unit Cost (BDT) Total Branded Auto Bikes 70 55,000 3,850,000 Computers & Laptops 30 50,000 1,500,000 Beeper for the Restaurants 350 5,000 1,750,000 Furniture, Fixture & Office Equipments 1 500,000 500,000 Intra City Network Building 350 6,000 2,100,000 Nationwide Network Building for specialties 50 35,000 1,750,000 Working Capital 1 19,400,000 19,400,000 Other Expenses 1 200,000 200,000 IDCP 1 3,415,500 3,415,500 Total 34,465,500 THE NUMBERS CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  79. 79. Year 1 Year 2 Year 3 Year 4 Year 5 Gross Profit Margin 39.67% 46.68% 57.42% 70.38% 82.06% Operating Profit Margin -50.21% -26.31% -0.57% 30.23% 57.85% Net Profit Margin (Before Tax) -47.59% -45.04% -14.50% 21.22% 52.81% Net Profit Margin (After Tax) -47.59% -45.04% -14.50% 21.22% 52.81% CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION THE NUMBERS
  80. 80. Description 1st Year 2nd Year 3rd Year 4th Year 5th Year No. of General Orders 108,000 124,200 164,255 249,811 436,920 Delivery revenue per order 85 85 85 85 85 Commission Revenue per order 256 256 256 256 256 Total 36,828,000 42,352,200 56,010,785 85,185,402 148,989,800 Average Order Size 2000 Tk Growth Rate 15% CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION THE NUMBERS
  81. 81. Description 1st Year 2nd Year 3rd Year 4th Year 5th Year No. of Special Orders 3,600 7,920 9,583 12,755 18,674.95 Delivery Revenue per Order 120 120 120 120 120 Comission Revenue per Order 384 384 384 384 384 Total 36,828,000 42,352,200 56,010,785 85,185,402 148,989,800 Average Order Size 3000 Tk Growth Rate 10% CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION THE NUMBERS
  82. 82. MONITORING
  83. 83. FLOW OF PROCESS CRITERIA METHOD RESPONSIBILTY ACTION ESTIMATED DELIVERY TIME GPS TRACKING OURS IF LATE BY 15 MINUTES, NEXT 3 DELIVERIES FREE AND APOLOGY NOTE CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  84. 84. FLOW OF PROCESS CRITERIA METHOD RESPONSIBILTY ACTION FOOD SPILLED/ COLD FOOD DELIVERY HANDOVER OURS NEXT 3 DELIVERIES FREE, CHECKING BACKEND FOR FAULTS AND APOLOGY NOTE CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  85. 85. FLOW OF PROCESS CRITERIA METHOD RESPONSIBILTY ACTION INCORRECT/ INCOMPLETE ORDER DELIVERY HANDOVER OURS & FOOD PLACE NO CHARGE FOR DELIVERY AND A FREE MEAL AT ANOTHER TIME; RECTIFCATION BY RESTAURANT CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  86. 86. FLOW OF PROCESS CRITERIA METHOD RESPONSIBILTY ACTION FOOD SATISFACTION PHONE, APP FOOD PLACES IF LATE BY 15 MINUTES, NEXT 3 DELIVERIES FREE AND APOLOGY NOTE CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  87. 87. FLOW OF PROCESS CRITERIA METHOD RESPONSIBILTY ACTION SERVICE SATISFACTION PHONE, APP OURS IF LATE BY 15 MINUTES, NEXT 3 DELIVERIES FREE AND APOLOGY NOTE CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  88. 88. FLOW OF PROCESS CRITERIA METHOD RESPONSIBILTY ACTION DELIVERY MAN EMITTING THE BRAND RANDOM CHECK OURS IF VIOLATING GOOD CONDUCT, REPRIMAND AND EVEN TERMINATE CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  89. 89. THE EQUATION IDEA + BRANDCOMMUNICATION + CUSTOMER EXPERIENCE = CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  90. 90. EVALUATION
  91. 91. EVALUATION ANALYZE REVENUE GROWTH GROWTH FROM THE 3 MEDIUMS GROWTH BY LOCATION PROFILE OF NEW CUSTOMERS CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  92. 92. EVALUATION RESEARCH CURRENT AWARENESS LEVEL CONSUMER PERCEPTION CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  93. 93. EVALUATION CHECK DURING CAMPAIGN SCENARIO PRE CAMPAIGN SCENARIO CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  94. 94. EVALUATION TRACK CHANGES IN ORDER VOLUME CHANGE IN AVERAGE ORDER SIZE CUSTOMER BASE VIEWS AND RESPONSIVENESS OF DIGITAL MEDIA CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  95. 95. SUM IT UP
  96. 96. THINGS ONLY WE CAN DO IN THE CITY DELICACIES FROM OVER THE COUNTRY FINDING OUT THE DELICACIES RELENTESS SEARCH FOR NEW FOOD PLACES MULTI RESTAURANT ORDERS FOOD MATCHES ORDER FROM ANYWHERE WE KNOW THE GEMS THE RIGHT MIX
  97. 97. MANAGED TO ESTABLISH OURSELVES AS THE FOODIE FRIEND WE HAVE A TRULY DIFFERNTIATED PRODUCT WE HAVE MADE HUNGRYNAKI A SUSTAINABLE, PROFITABLE VENTURE
  98. 98. “ If you’re not having fun, then it isn’t worth doing ” - TOMMY BOLIN
  99. 99. ADDITIONAL SLIDES
  100. 100. BUSINESS DEVELOPMENTDELIVERY ORGANOGRAM FINANCE EXECUTIVE IT 150 PEOPLE 10 PEOPLE UPDATING WEBSITE REALTION SIGNING UP FOOD PLACE 2 PEOPLE SIGNING UP CORPORATE CLIENTS 2 PEOPLE MARKETING 1 DISTANT 1 PHYSICALCUSTOMER SUPPORT 12 PEOPLE 8 PEOPLE TO CALL & TAKE ORDER
  101. 101. FOOD PLACES Delicacies inside Dhaka Beauty Sherbet Royal Kalabhuna Hai Biryani Mustakim Chap Razzak Glassi Ifter items – Puran Dhaka Bismillah Kebab Jhunu Murag Polao Nanna Biryani Ghoroa Hotel Motijheel Mamun Hotel Calcutta Kacchi Ghar Nirob Bhotta Platter Special Kacchi Of Camel Meat- Aftab Hotel Shamsher Bhuna KhichuriMohan Chand Sweetmeats Ananda Bakery Delicacies outside Dhaka Comilla Matrihbandar Muktagacha Monda Nakshi Pitha Bogra Doi Bogra Kheersha Tangail Porabari Chomchom Brahmanbaria Chanamukhi Natore’s Kacchagolla
  102. 102. FOOD TYPES HOT ROOM TEMPERATURE COLD DRY LIQUID DRY LIQUID DRY LIQUID
  103. 103. DELIVERY PACKAGE
  104. 104. CHOOSING COLOR The color orange stimulates the brain, which increases mental activity and often stirs up a sensation of hunger. Many healthy foods are orange; butternut squash, carrots, oranges, and pumpkins just to name a few. Orange is a color that makes people feel welcome and when someone is comfortable, eating sounds like a great idea. The color red raises a person’s blood pressure, heart rate, and causes hunger to be more prevalent. This is why many restaurants choose to have red table cloths on tables or red accents on the walls. Red is an excellent color to paint the main room of an establishment where food is sold. ORANGE RED
  105. 105. KEY PROBLEMS FOOD DELIVERY IS A MEASURE OF LAST RESORT 1 2 TRAFFIC CAUSES FOOD DELIVERY TO BE VERY SLOW 3 COOKING MAID AT HOME WITH OUT EXTENDED REACH, WE WILL BECOME YOUR ONLY RESORT WE WILL GIVE YOU FOOD THAT YOU CAN’T BRING IN YOURSELF DUE TO TRAFFIC WE WILL TRY TO PROMOTE THAT IT IS SOMETIMES OKAY TO ORDER FOOD FROM OUTSIDE

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