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Welcome to the year of
digital maturity 2014 WILL BE A YEAR OF 2014 WILL BE A YEAR OF ADOPTION, RATHER ADOPTION, RATHER THAN INNOVATION THAN INNOVATION @hotwirepr @33digital hotw.re/1ePU1pE #hw33trends

The rise of niche networks
SOCIAL NETWORKS WILL SOCIAL NETWORKS WILL SPECIALISE AND BRANDS WILL SPECIALISE AND BRANDS WILL HAVE TO FOLLOW SUIT HAVE TO FOLLOW SUIT @hotwirepr @33digital hotw.re/1ePU7gX #hw33trends

BRANDS WILL START TO BRANDS
WILL START TO USE THE DATA THEY USE THE DATA THEY HAVE AVAILABLE IN HAVE AVAILABLE IN REAL-TIME REAL-TIME Data for the moment @hotwirepr @33digital hotw.re/1ePUU1d #hw33trends

Digitisation of retail SHOPPING ONLINE
WILL NO SHOPPING ONLINE WILL NO LONGER JUST BE A DIGITAL LONGER JUST BE A DIGITAL COPY OF A BRICKS AND COPY OF A BRICKS AND MORTAR EXPERIENCE MORTAR EXPERIENCE @hotwirepr @33digital hotw.re/1eQ0ssC #hw33trends

The death of anonymity IN
A POST-SNOWDEN WORLD, IN A POST-SNOWDEN WORLD, BRANDS WILL STRIVE TO BRANDS WILL STRIVE TO PROVE THEY HANDLE YOUR PROVE THEY HANDLE YOUR DATA WITH CARE DATA WITH CARE @hotwirepr @33digital hotw.re/1cs1JSw #hw33trends

Pre-emptive computing WITH THE LIKES
OF GOOGLE WITH THE LIKES OF GOOGLE NOW, TECHNOLOGY IS NOW NOW, TECHNOLOGY IS NOW PREDICTING WHAT YOU PREDICTING WHAT YOU NEED BEFORE YOU SEARCH NEED BEFORE YOU SEARCH FOR IT FOR IT @hotwirepr @33digital hotw.re/1cs2hrk #hw33trends

Social media in school INSTEAD
OF SHUNNING INSTEAD OF SHUNNING SOCIAL MEDIA, EDUCATION SOCIAL MEDIA, EDUCATION IS STARTING TO EMBRACE IT IS STARTING TO EMBRACE IT AND OTHER TECHNOLOGY AND OTHER TECHNOLOGY @hotwirepr @33digital hotw.re/1cs2mLO #hw33trends

The digital artisans INSPIRED BY
LIKES OF INSPIRED BY LIKES OF INSTAGRAM, AND OTHER INSTAGRAM, AND OTHER RETROGAZING TOOLS, RETROGAZING TOOLS, BRANDS WILL NEED TO TELL BRANDS WILL NEED TO TELL STORIES DIFFERENTLY STORIES DIFFERENTLY @hotwirepr @33digital hotw.re/NxJTYZ #hw33trends

From customers to community COMMUNITY
MANAGERS COMMUNITY MANAGERS WILL GET THE RESPECT WILL GET THE RESPECT DESERVED WHILE CUSTOMER DESERVED WHILE CUSTOMER SERVICES WILL LOSE SERVICES WILL LOSE STUFFINESS STUFFINESS @hotwirepr @33digital hotw.re/1cs2KKe #hw33trends

Big media is back WITH
PUBLISHERS WITH PUBLISHERS EXPLORING NEW FORMS OF EXPLORING NEW FORMS OF REVENUE, AND MORE REVENUE, AND MORE CONSUMERS PRODUING CONSUMERS PRODUING CONTENT, BIG MEDIA IS BACK CONTENT, BIG MEDIA IS BACK @hotwirepr @33digital hotw.re/NxK7PK #hw33trends

But how much? MEASUREMENT WILL
NO MEASUREMENT WILL NO LONGER BE THE RESERVE OF LONGER BE THE RESERVE OF THE DATA SCIENTISTS BUT A THE DATA SCIENTISTS BUT A LANGUAGE ALL COMMS LANGUAGE ALL COMMS PROFESSIONALS SPEAK PROFESSIONALS SPEAK @hotwirepr @33digital hotw.re/NxK7PK #hw33trends

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