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Welcome to the year of
digital maturity
2014 WILL BE A YEAR OF
2014 WILL BE A YEAR OF
ADOPTION, RATHER
ADOPTION, RATHER
TH...
The rise of niche networks

SOCIAL NETWORKS WILL
SOCIAL NETWORKS WILL
SPECIALISE AND BRANDS WILL
SPECIALISE AND BRANDS WIL...
BRANDS WILL START TO
BRANDS WILL START TO
USE THE DATA THEY
USE THE DATA THEY
HAVE AVAILABLE IN
HAVE AVAILABLE IN
REAL-TIM...
Digitisation
of retail

SHOPPING ONLINE WILL NO
SHOPPING ONLINE WILL NO
LONGER JUST BE A DIGITAL
LONGER JUST BE A DIGITAL
...
The death of anonymity

IN A POST-SNOWDEN WORLD,
IN A POST-SNOWDEN WORLD,
BRANDS WILL STRIVE TO
BRANDS WILL STRIVE TO
PROV...
Pre-emptive computing

WITH THE LIKES OF GOOGLE
WITH THE LIKES OF GOOGLE
NOW, TECHNOLOGY IS NOW
NOW, TECHNOLOGY IS NOW
PRE...
Social media
in school

INSTEAD OF SHUNNING
INSTEAD OF SHUNNING
SOCIAL MEDIA, EDUCATION
SOCIAL MEDIA, EDUCATION
IS STARTIN...
The digital artisans

INSPIRED BY LIKES OF
INSPIRED BY LIKES OF
INSTAGRAM, AND OTHER
INSTAGRAM, AND OTHER
RETROGAZING TOOL...
From customers
to community

COMMUNITY MANAGERS
COMMUNITY MANAGERS
WILL GET THE RESPECT
WILL GET THE RESPECT
DESERVED WHIL...
Big media is back

WITH PUBLISHERS
WITH PUBLISHERS
EXPLORING NEW FORMS OF
EXPLORING NEW FORMS OF
REVENUE, AND MORE
REVENUE...
But how much?

MEASUREMENT WILL NO
MEASUREMENT WILL NO
LONGER BE THE RESERVE OF
LONGER BE THE RESERVE OF
THE DATA SCIENTIS...
www.digitaltrendsreport.com
#hw33trends

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The death of anonymity IN Digital Trends Report 2014

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The death of anonymity

IN A POST-SNOWDEN WORLD,
IN A POST-SNOWDEN WORLD,
BRANDS WILL STRIVE TO
BRANDS WILL STRIVE TO
PROVE THEY HANDLE YOUR
PROVE THEY HANDLE YOUR
DATA WITH CARE
DATA WITH CARE
@hotwirepr @33digital

hotw.re/1cs1JSw

#hw33trends

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