Our campaign for Tapeña wines raised glasses and skyrocketed sales.

1. houseparty.com
For general inquiries and
request for proposals:
sales@houseparty.com
800-393-1102
Our campaign for Tapeña wines raised
glasses and skyrocketed sales 500% lift in
Challenge retailer demand
Drive consumer trial and increase retailer demand for Tapeña Wines
Solution
1000 House Parties on April 30th, 2011 that...
• Introduced thousands of consumers to Tapeña Wines within states where
product is available
• Provided an authentic, in-home experience where carefully selected hosts
invited friends and family to sample the wines in a fun atmosphere
• Reinforced the brand’s heritage by creating fun Spanish themed activities
that included Tapas recipes and wine tasting cards.
• Drove product interest and help brand stand out in cluttered retail
environment
46
point increase
Results brand familiarity
• Generated over 32,000 product trials
• 46 point lift in favorability
• 51 point lift in purchase intent
• 49 point lift in advocacy
• Conversations online and off spread to over 2.6 million impressions
• Retailers ordered 500% more Tapeña wine in House Party states due to
consumer demand for product
“Now that I am aware of the brand, I will notice it when I see it. I
already notice it in the store, when before I passed right by it. I
was shocked when I read that my local store carries it because I'd
never seen it before and I am constantly buying wine”
51
point increase
purchase intent
@TashwandaP