How is B2B market different from B2C market? What B2B marketers should not learn from B2C? Why in the B2B arena, the entire sales process is often based on relationship building and trust? How can you build world class business off of referrals? Presentation "B2B Sales Is Not A Hookup" will not just help you answer these questions but will give you even more tips on how to master B2B lead generation process and dramatically increase sales.