I Am Playr grew from 0 to 3 million global players in 6 months. Key metrics include 48 minutes per user per day, 1.1 million monthly active users with 130k daily active users playing 65,000 matches per day. The core audience is 16-34 year old males, with 30-34 year old UK males spending the most time. Lessons learned include focusing on science over art, metrics, virality, social/organic growth, advertising, and localization.

1. I Am Playr – 6 months to 3 million

2. 6 months to 3 million
Lessons learnt

3. 3
I AM PLAYR/ Game Stats
48 minutes per user
3.1M Global Players
per day
1.1M Monthly Active 65,000 matches
Users played every day
130k Daily Active 2.6 visits per user
Users per day

4. 4
I AM PLAYR/ Player Stats
300,000 fans on
95% male audience Facebook Fan Page
30-34 year old UK
males spend the 20,000 new players
most time and money every day
with us
16-34 year-old core
age groups

5. 5
I AM PLAYR/ Lessons
● Science not art
● Metrics
● Viral
● Social/organic
● Advertising
● Localisation

6. But First……

7. 7
I AM PLAYR/ Science not Art

8. 8
I AM PLAYR/ Metrics – AARRR!!!

9. startupremarkable.com/startup-metrics

10. 10
I AM PLAYR/ Viral

11. 11
I AM PLAYR/ Viral

12. 12
I AM PLAYR/ Viral

13. 13
I AM PLAYR/ Organic / Social / Open Graph

14. 14
I AM PLAYR/ Organic / Social / Open Graph

15. 15
I AM PLAYR/ Organic / Social / Open Graph

16. 16
I AM PLAYR/ Facebook ads

17. startupremarkable.com/facebook-
advertising-mistakes-1

18. 18
I AM PLAYR/ Global
3% Turkey
United Kingdom
Brazil
2% 21% Malaysia
2% Argentina
2% United States
2% Portugal
2% Mexico
Greece
2% Italy
3% Indonesia
Poland
Croatia
3%
Spain
3% 14%
Germany
France
Denmark
4% Israel
Sweden
Philippines
4%
Ireland
8%
5% Singapore
Norway
5% 8%
Belgium
Other

19. @howardvk
Startupremarkable.com
IAmPlayr.com